ArtTactic is an art market research

Market research

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...

 firm based in London set up by Anders Petterson in 2001. The company uses techniques similar to those used in the financial markets to analyse the art market and build up art market trends

Market trends

A market trend is a putative tendency of a financial market to move in a particular direction over time. These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames...

. Their services include market sector reports for both art mediums such as photography and regional sectors such as China, auction analysis, artist reports, and the ArtTactic confidence reports, which are surveys of the leading art market players and what their sentiments and confidence for the art markets are. There are confidence reports for US, European, Chinese and Indian markets. In May 2009, ArtTactic launched the ArtTactic Podcast

Podcast

A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...

, a weekly podcast

Podcast

A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...

 hosted by Adam Green. The podcast

Podcast

A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...

 features in-depth interviews with leading art market figures, focusing on topics such as art market analysis

Art valuation

Art valuation, an art-specific subset of financial valuation, is the process of estimating the potential market value of works of art and as such is more of a financial rather than an aesthetic concern, however, subjective views of cultural value play a part as well...

, art auctions, art investment funds

Alternative investment

An alternative investment is an investment product other than the traditional investments of stocks, bonds, cash, or property. The term is a relatively loose one and includes tangible assets such as art, wine, antiques, coins, or stamps and some financial assets such as commodities, private equity,...

, art fairs

Art fair

An art fair is a commercial exhibition that shows the work of artists or art dealers. Each entrant has to pay a fee.Art fairs are not to be confused with art exhibitions. Exhibitions are organised by curators....

 and art financing

Art finance

Art finance and Art finance advisory are terms referring to a set of financial services provided by some auction houses, banks, and consulting firms, and marketed to such firms' clients who are art collectors or artists.-Generally:...

. Past guests include Michael Moses, Richard Polsky, Howard Rachofsky and Matthew Slotover

Matthew Slotover

Matthew Slotover , is an English publisher and entrepreneur. He is co-publisher of Frieze and co-director of Frieze Art Fair with his business partner Amanda Sharp.-Life and career:...

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