Auren Hoffman
Encyclopedia
Auren Raphael Hoffman is an American
entrepreneur, CEO of Rapleaf
, editor of Summation.net, angel investor, and member of Council on Foreign Relations
.
Hoffman, CEO of Rapleaf an online reputation management company, ironically once showed up to a meeting in a Ryder truck, and parked blocks away to reduce his chances of being seen. Prior to Rapleaf, Hoffman founded Kyber Systems in his Junior year at UC Berkeley, as a way to pay for school.
Later Hoffman founded Bridgepath Inc., which was acquired by Bullhorn Inc. Hoffman is also a founder of BrightRoll
. Hoffman is a frequent speaker at events in the technology industry, WSJ Blogs call him "a fixture in the Silicon Valley scene," and Gawker Media
's Valleywag
refers to him as "uberconnected."
, BrightRoll
, Delicious Brands, GoodRec, Grouply, Huddler, LabPixies, Lefora, Mechanical Zoo, Meebo
, Merchant Circle, MesmoTV, Offbeat Guides, OtherInbox, Play Megaphone, Proclivity, RateItAll, RichRelevance, SnapTalent, Socializr, Structural Wealth Management, VoxPop.tv, Yotify, & Zoom Systems
.
in 2007 as having edited his own Wikipedia profile under a pseudonym. Hoffman responded that he was editing his profile to remove inappropriate comments.
and a political contributor. Hoffman is a guest editor for blogs.com where he does the "Top 10 Coolest Blogs on Data," as well as other tech publications. Hoffman is a contributor to Council on Foreign Relations
papers.
, 2009). Edward M. Hoffman works in New York as a software engineer and software consultant to the financial industry.
Hoffman graduated from the University of California, Berkeley
with a degree in Industrial Engineering
.
In 2011 Hofffman married United States Attorney
Hallie Alexandra Mitchell. Federal judge
Barry G. Silverman
of the United States Court of Appeals for the Ninth Circuit
in Phoenix, Arizona
officiated the wedding which was held in in Nashotah, Wisconsin
. Mitchell graduated from Princeton and received a law degree from Northwestern.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
entrepreneur, CEO of Rapleaf
Rapleaf
Rapleaf is a Web 2.0 start-up company based in San Francisco, California founded by Auren Hoffman and Manish Shah. Acting primarily a B2B firm, Rapleaf's consumer information technology helps businesses understand their customers so they can personalize experiences in real time, segment customers,...
, editor of Summation.net, angel investor, and member of Council on Foreign Relations
Council on Foreign Relations
The Council on Foreign Relations is an American nonprofit nonpartisan membership organization, publisher, and think tank specializing in U.S. foreign policy and international affairs...
.
Business
Hoffman sold his first tech company, while still in his 20's. Hoffman is an expert networker and sometimes is referred to as a "catalyst," because often "maps" people to see how they fit into his social network.Hoffman, CEO of Rapleaf an online reputation management company, ironically once showed up to a meeting in a Ryder truck, and parked blocks away to reduce his chances of being seen. Prior to Rapleaf, Hoffman founded Kyber Systems in his Junior year at UC Berkeley, as a way to pay for school.
Later Hoffman founded Bridgepath Inc., which was acquired by Bullhorn Inc. Hoffman is also a founder of BrightRoll
BrightRoll
BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies....
. Hoffman is a frequent speaker at events in the technology industry, WSJ Blogs call him "a fixture in the Silicon Valley scene," and Gawker Media
Gawker Media
Gawker Media is an American online media company and blog network, founded and owned by Nick Denton based in New York City. It is considered to be one of the most visible and successful blog-oriented media companies. , it is the parent company for 11 different weblogs: Gawker.com, Fleshbot,...
's Valleywag
Valleywag
Valleywag was a Gawker Media blog with gossip and news about Silicon Valley personalities. It was initially launched under the direction of editor Nick Douglas in February 2006. After Douglas was fired, the blog was taken over by Owen Thomas. Thomas himself left in May 2009, to be replaced by Ryan...
refers to him as "uberconnected."
Investments
Hoffman is listed as an adviser or investor in the following companies: 750 Industries, AdRocket, Blip.tvBlip.tv
The website Blip.tv is a platform for web series. The company offers a for the "best in original web series" and also offers a dashboard for producers of original web series to distribute and monetize their productions....
, BrightRoll
BrightRoll
BrightRoll is a privately held online video advertising services provider that executes video ad campaigns on household name media and broadcast properties for brand advertisers and agencies....
, Delicious Brands, GoodRec, Grouply, Huddler, LabPixies, Lefora, Mechanical Zoo, Meebo
Meebo
Meebo is a social platform connecting users with their friends across the web. It began in 2005 as a browser based instant messaging program which supported multiple IM services, including Yahoo! Messenger, Windows Live Messenger, AIM, ICQ, MySpaceIM, Facebook Chat, Google Talk, CafeMom and...
, Merchant Circle, MesmoTV, Offbeat Guides, OtherInbox, Play Megaphone, Proclivity, RateItAll, RichRelevance, SnapTalent, Socializr, Structural Wealth Management, VoxPop.tv, Yotify, & Zoom Systems
Zoom Systems
ZoomSystems specializes in the design, technology, software development, and operation of Automated Retail stores. ZoomSystems technology and services support automated, self-service retail stores called ZoomShops located in airports, malls, military bases and retailers.ZoomSystems service...
.
Controversy
Hoffman was noted by VentureBeatVentureBeat
VentureBeat is a technology blog that focuses on innovative companies and the forward-thinking executives behind them.-History:The company was founded in 2006 by Matt Marshall. In 2008, the New York Times called VentureBeat one of the "top blogs"...
in 2007 as having edited his own Wikipedia profile under a pseudonym. Hoffman responded that he was editing his profile to remove inappropriate comments.
Author/blogger
Hoffman is a contributor to the Huffington Post, often on political subjects, as well as Business Week. Hoffman also publishes a blog on the Huffington Post. Hoffman is a RepublicanRepublican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...
and a political contributor. Hoffman is a guest editor for blogs.com where he does the "Top 10 Coolest Blogs on Data," as well as other tech publications. Hoffman is a contributor to Council on Foreign Relations
Council on Foreign Relations
The Council on Foreign Relations is an American nonprofit nonpartisan membership organization, publisher, and think tank specializing in U.S. foreign policy and international affairs...
papers.
Personal life
Hoffman is a son of Amalia Hoffman of Larchmont, N.Y., and Edward M. Hoffman of Montvale, N.J. Amalia Hoffman is an author and illustrator of children’s books, including “The Klezmer Bunch” (Gefen Publishing HouseGefen Publishing House
The Gefen Publishing House is an English language publishing firm located in Jerusalem, Israel as well as having a department in New York. The firm publishes approximately twenty titles per year. Their publications cover a wide variety of Israeli and Jewish subjects...
, 2009). Edward M. Hoffman works in New York as a software engineer and software consultant to the financial industry.
Hoffman graduated from the University of California, Berkeley
University of California, Berkeley
The University of California, Berkeley , is a teaching and research university established in 1868 and located in Berkeley, California, USA...
with a degree in Industrial Engineering
Industrial engineering
Industrial engineering is a branch of engineering dealing with the optimization of complex processes or systems. It is concerned with the development, improvement, implementation and evaluation of integrated systems of people, money, knowledge, information, equipment, energy, materials, analysis...
.
In 2011 Hofffman married United States Attorney
United States Attorney
United States Attorneys represent the United States federal government in United States district court and United States court of appeals. There are 93 U.S. Attorneys stationed throughout the United States, Puerto Rico, the U.S. Virgin Islands, Guam, and the Northern Mariana Islands...
Hallie Alexandra Mitchell. Federal judge
Federal judge
Federal judges are judges appointed by a federal level of government as opposed to the state / provincial / local level.-Brazil:In Brazil, federal judges of first instance are chosen exclusively by public contest...
Barry G. Silverman
Barry G. Silverman
Barry G. Silverman is a federal judge on the U.S. Court of Appeals for the Ninth Circuit.- Education and Early Career :...
of the United States Court of Appeals for the Ninth Circuit
United States Court of Appeals for the Ninth Circuit
The United States Court of Appeals for the Ninth Circuit is a U.S. federal court with appellate jurisdiction over the district courts in the following districts:* District of Alaska* District of Arizona...
in Phoenix, Arizona
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...
officiated the wedding which was held in in Nashotah, Wisconsin
Nashotah, Wisconsin
Nashotah is a village in Waukesha County, Wisconsin, United States. The population was 1,266 at the 2000 census.-Education:Nashotah House, a seminary of The Episcopal Church, is in Nashotah.-Geography:...
. Mitchell graduated from Princeton and received a law degree from Northwestern.