Avinash Kaushik
Encyclopedia
Avinash Kaushik is an entrepreneur, author and public speaker.
In his writing and speaking Kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.
Kaushik is on the Advisory Board of University of Toronto
Rotman School of Management's program on CRM Excellence as well as on the Advisory Board of University of California at Irvine's program on Web Intelligence. He is also an Associate Instructor at the University of British Columbia
for the Web Analytics program.
Kaushik has delivered keynotes at conferences such as The Art of Marketing, eMetrics Marketing Optimization Summit, CMA Next, and JMP Innovators Summit.
Kaushik received the 2009 Harry V Roberts Statistical Advocate of the Year award from the American Statistical Association
and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.
, Paid Search Advertising
, Social Media
, Web Analytics
, Conversion
& Public Relations
.
is ranked in the AdAge
Power 150 as #40 marketing blog out of 1,120 tracked.
In his writing and speaking Kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.
Kaushik is on the Advisory Board of University of Toronto
University of Toronto
The University of Toronto is a public research university in Toronto, Ontario, Canada, situated on the grounds that surround Queen's Park. It was founded by royal charter in 1827 as King's College, the first institution of higher learning in Upper Canada...
Rotman School of Management's program on CRM Excellence as well as on the Advisory Board of University of California at Irvine's program on Web Intelligence. He is also an Associate Instructor at the University of British Columbia
University of British Columbia
The University of British Columbia is a public research university. UBC’s two main campuses are situated in Vancouver and in Kelowna in the Okanagan Valley...
for the Web Analytics program.
Kaushik has delivered keynotes at conferences such as The Art of Marketing, eMetrics Marketing Optimization Summit, CMA Next, and JMP Innovators Summit.
Kaushik received the 2009 Harry V Roberts Statistical Advocate of the Year award from the American Statistical Association
American Statistical Association
The American Statistical Association , is the main professional US organization for statisticians and related professions. It was founded in Boston, Massachusetts on November 27, 1839, and is the second oldest, continuously operating professional society in the United States...
and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.
Market Motive Inc
In 2008, Kaushik co-founded Market Motive Inc., which provides online education and certification in six Internet disciplines such as Search Engine OptimizationSearch engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
, Paid Search Advertising
Search advertising
In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published ....
, Social Media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
, Web Analytics
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
, Conversion
Conversion rate
In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators...
& Public Relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
.
Books
- Web Analytics: An Hour A Day, Sybex (an imprint of Wiley), 2007 (translated into Korean, Portuguese, Chinese, Russian, Polish, and Japanese)
- Web Analytics 2.0, Sybex (an imprint of Wiley), 2009 (translated into Italian, Portuguese and Spanish) The book defines Web Analytics 2.0 as: "1. The analysis of qualitative and quantitative data from your website and the competition; 2. To drive a continual improvement of the online experience of your customers and prospects; 3. Which translates into your desired outcomes (online and offline)."
Blog
Kaushik's blogBlog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
is ranked in the AdAge
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
Power 150 as #40 marketing blog out of 1,120 tracked.
External links
- Occam's Razor by Avinash Kaushik: His personal blog
- Authors@Google: Avinash Kaushik: Web Analytics 2.0 video