BMRB Ltd
Encyclopedia
BMRB Ltd is the longest established market research agency in Britain, dating from 1933. The company conducts the following types of research: media, social and public policy, customer, employee and omnibus.
TGI (Target Group Index
) was established by BMRB in 1969. Enlightenment was established in 2005 to provide insight and consultancy for brand owners.
BMRB was a key operating company within the Millward Brown Group which, in turn, is part of Kantar Group
, WPP Group
's insight, information and consultancy division.
In 2009, WPP bought the research group TNS and consolidated all of Kantar's media research units, social research units and omnibus services into three separate companies - Kantar Media, TNS-BMRB and TNS Omnibus.
BMRB no longer exists as a registered company.
1934 - One of the earliest and largest studies on newspaper readership for the Daily Herald is carried out.
1939 - BMRB becomes one of the first agencies to conduct major surveys for Government, including a survey for the Ministry of Food to monitor war-time rationing and the Board of Trade to investigate clothing coupons.
1969 - BMRB develops the Target Group Index
(TGI) which has since become a standard trading currency for the UK media sector. The same year, the organisation was commissioned to compile the official UK singles chart
and continued to do so until the end of 1982.
1987 - BMRB joins WPP Group
.
1997 - It is the first to conduct Multi-Media Computer Aided Personal Interviewing (MM CAPI) nationally.
1998 - The KMR Group is formed to create an international platform for integrated research, information and software provision.
TGI (Target Group Index
Target Group Index
TGI or is the longest established single source marketing and media survey in Britain and was established by BMRB in 1969. TGI has since expanded into over 60 countries with over 700,000 people being interviewed every year....
) was established by BMRB in 1969. Enlightenment was established in 2005 to provide insight and consultancy for brand owners.
BMRB was a key operating company within the Millward Brown Group which, in turn, is part of Kantar Group
Kantar Group
Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 specialist companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines...
, WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
's insight, information and consultancy division.
In 2009, WPP bought the research group TNS and consolidated all of Kantar's media research units, social research units and omnibus services into three separate companies - Kantar Media, TNS-BMRB and TNS Omnibus.
BMRB no longer exists as a registered company.
| BMRB Ltd |
|---|
| Founded 1933 |
| Headquarters Ealing, London |
| Industry Market Research |
Timeline
1933 - British Market Research Bureau is set up, marking its place as the longest established research agency in Britain.1934 - One of the earliest and largest studies on newspaper readership for the Daily Herald is carried out.
1939 - BMRB becomes one of the first agencies to conduct major surveys for Government, including a survey for the Ministry of Food to monitor war-time rationing and the Board of Trade to investigate clothing coupons.
1969 - BMRB develops the Target Group Index
Target Group Index
TGI or is the longest established single source marketing and media survey in Britain and was established by BMRB in 1969. TGI has since expanded into over 60 countries with over 700,000 people being interviewed every year....
(TGI) which has since become a standard trading currency for the UK media sector. The same year, the organisation was commissioned to compile the official UK singles chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
and continued to do so until the end of 1982.
1987 - BMRB joins WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
.
1997 - It is the first to conduct Multi-Media Computer Aided Personal Interviewing (MM CAPI) nationally.
1998 - The KMR Group is formed to create an international platform for integrated research, information and software provision.