Baby Einstein
Encyclopedia
Baby Einstein is a line of multimedia
products and toy
s that specializes in interactive activities for children aged 3 months to 3 years old. Subjects such as classical music
, art
, and poetry
are prominently explored. These products are currently made by a division of the Walt Disney Company, marketed under the slogan
, "Where Discovery Begins". The Baby Einstein Company pays a significant amount of money to Corbis
, on behalf of the estate of renowned physicist Albert Einstein
, for the use of the Einstein name, though the products have virtually nothing to do with Einstein or his work (however, Disney uses a disclaimer that Einstein is a trademark of The Hebrew University of Jerusalem).
. Aigner-Clark and her husband, Bill Clark, invested $18,000 of their savings to produce the initial product, a VHS
video called Baby Einstein, later sold as Language Nursery.
The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. Eventually, the video was marketed across the United States
, Europe
, Asia
and Australia
. Other videos followed, some featuring the Clarks' two daughter
s, Aspen and Sierra.
Baby Einstein became a multi-million dollar franchise
; its revenue grew from $1 million in 1998 to around $10 million in 2000. Aigner-Clark sold a 20% stake in the company to Artisan Entertainment
and Family Home Entertainment
in February 2000 and sold the rest to The Walt Disney Company
for an undisclosed amount in November 2001. The franchise is named after and pays significant royalties
to the estate of deceased physicist Albert Einstein
, putting him in the top 5 of most earning dead celebrities, according to Forbes
.
At one point in 2009, the brand was estimated to be worth nearly 400 million dollars based on revenues. Julie was named Entrepreneur of the Year and won various awards for her products, which are the number one selling brand (1 in three households with babies in the US own at least one Baby Einstein product) of videos for very young children. Julie has appeared in many media outlets, including Oprah, GMA, The Today Show and USA Today.
As a subsidiary
of Disney, the production budgets were increased and the concept was expanded to include a wide range of themes. Selected titles currently available include Baby Bach (1999), Baby Mozart (1998), Baby Monet: Discovering The Seasons (2005), Lullaby Time (2007), Baby Shakespeare (1999) and Baby Van Gogh (2000). A line of educational toys were also developed. In 2005, the franchise inspired a Disney Channel
animated television series called Little Einsteins
.
The official Baby Einstein website is available in 14 languages, with specific content for 30 different countries.
On January 23, 2007 The Baby Einstein Company was mentioned in the State of the Union
address by President George W. Bush
. Aigner-Clark, along with other notable U.S. citizens, was invited to sit in the gallery during the speech, and was recognized by Bush during his presentation to the nation.
Although Julie Aigner-Clark no longer owns or operates the company she founded, she is visibly active as a consultant and spokesperson for the series, and maintains Julie's Corner, a blog hosted at the Baby Einstein website. In each video, she can be seen in advertisements promoting the series.
(CCFC) filed a complaint with the U.S. Federal Trade Commission
(FTC) against the Baby Einstein Company and the Brainy Baby Company, a producer of similar videos; the following month the CCFC amended the complaint to include another producer, BabyFirstTV. The CCFC alleged false advertising
by these companies, citing the American Academy of Pediatrics
' recommendation that children under two should be discouraged from watching television at all, and a study showing that only six percent of parents are aware of that recommendation, while 49 percent of parents think educational videos like these are very important in the intellectual development of children.
In December 2007, the FTC closed the complaint, determining not to recommend any enforcement action against the company. In so doing, the FTC noted that certain of the claims that were the subject of the CCFC’s complaint did not raise issues under the FTC’s substantiation rules. Other factors considered by the FTC in making its determination included the redesign of the Baby Einstein website, which removed certain product testimonials and product descriptions, as well as the company's representations that it would take steps to ensure that any advertising claims with respect to educational and developmental value would be properly substantiated. However, the websites of Baby Einstein in languages other than English are not all modified in the same way. For example, its official Chinese website still contains the product effect statement as "For example, the Little van Gough released by us can initiate your baby's interest and recognition of colors."
As with all of its products, Disney offers refunds to any customers who are unhappy with the quality of its merchandise. Despite this, the vast majority of purchasers of the Baby Einstein videos remain loyal to the brand and it remains the most highly recommended baby video series in the world.
later complained that their research had been misunderstood in popular culture to imply a permanent increase in general intelligence.
In August 2007, the Journal of Pediatrics published a preprint
version of the results of a study by researchers at the University of Washington
on the effects of television and DVD/video viewing on language development in children under two years of age. The study, the second conducted by the same researchers as part of a larger project, was a correlational study based on telephone interviews with parents of children aged 2 to 24 months. (What a poor study, no direct interviews with study children).
The study's authors, Drs. Frederick Zimmerman, Dimitri Christakis, and Andrew Meltzoff, concluded that, among infants aged 8 to 16 months, exposure to "baby DVDs/videos" — such as Baby Einstein and Brainy Baby — was strongly associated
with lower scores on a standard language development
test. This result was specific to baby-oriented educational videos and did not hold for other types of media, and was not related to shared parental viewing. Among toddlers aged 17 to 24 months, the study found no significant
effects, either negative or positive, for any of the forms of media that were viewed. Daily reading and storytelling, however, were found to be associated with somewhat higher language scores, especially for toddlers.
The University of Washington press release announcing the study explained that for each hour-per-day spent watching baby DVDs/videos, infants understood on average six to eight fewer words than infants who did not watch them, and recommended that parents limit their use. "There is no clear evidence of a benefit coming from baby DVDs and videos and there is some suggestion of harm," said lead author Frederick Zimmerman. "We don't know for sure that baby DVDs and videos are harmful, but the best policy is safety first. Parents should limit their exposure as much as possible."
Christakis, a pediatrician, said that he is "frequently asked by parents what the value of these products is," and stated, "The evidence is mounting that they are of no value and may in fact be harmful. Given what we now know, I believe the onus is on the manufacturers to prove their claims that watching these programs can positively impact children's cognitive development."
In response to the negative media reports generated by the study and the press release, the Baby Einstein Company issued the following statement:
On August 13, 2007, Robert Iger
, president and CEO of the Walt Disney Company, the owner of Baby Einstein, demanded that the University of Washington retract the press release, asserting that the study itself doesn’t support the claims made by the University’s public relations department. On August 16, University of Washington President Mark A. Emmert rejected Disney's complaints, saying that the university stands behind the research and that the press release accurately reflected the paper's conclusions and the scientists' commentary.
In March 2008, The Journal of Pediatrics released a study by the researchers at the Center on Media and Child Health at Children’s Hospital in Boston, and Harvard University, showing that television viewing is, “neither beneficial nor deleterious to child cognitive and language abilities” for children under 2.
On September 4, 2009, the Walt Disney Company announced that it would offer a refund for all Baby Einstein DVDs/videos purchased between June 5, 2004 and September 4, 2009, extending a refund policy already in place. The Campaign for a Commercial-Free Childhood, which had been pushing for a recall of the videos, sees the refund offer as "an acknowledgement by the leading baby video company that baby videos are not educational". A recent piece of research published in Child Development Perspectives, Volume 3, Number 1, 2009 has called into question the University of Washington study. “The study by Christakis et al. (2004) is widely cited and has attracted media attention. However, most reports have overlooked other research that failed to support (albeit with 3.5- to 5-year-olds) the Christakis et al. interpretation of the data. For example, two studies that used more stringent measures to identify a childhood attention problem reported a positive association between television viewing and later attention problems but concluded that the effect size was too small to be meaningful (Miller et al., 2007; Stevens & Muslow, 2006). A third found no relation between television viewing and later attention problems (Obel et al., 2004)."
In January 2010, William and Julie Clark asked a judge to order the University of Washington to release records from the 2007 effects of television viewing study, citing, “Given that other research studies have not shown the same outcomes, we would like the raw data and analytical methods from the Washington studies so we can audit their methodology, and perhaps duplicate the studies, to see if the outcomes are the same." The University of Washington has refused to give anyone their raw data for their study and in one instance was quoted as having "lost the information requested".
currently distributes Baby Einstein on DVD, since late-2001.
Multimedia
Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which use only rudimentary computer display such as text-only, or...
products and toy
Toy
A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...
s that specializes in interactive activities for children aged 3 months to 3 years old. Subjects such as classical music
Classical music
Classical music is the art music produced in, or rooted in, the traditions of Western liturgical and secular music, encompassing a broad period from roughly the 11th century to present times...
, art
Art
Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....
, and poetry
Poetry
Poetry is a form of literary art in which language is used for its aesthetic and evocative qualities in addition to, or in lieu of, its apparent meaning...
are prominently explored. These products are currently made by a division of the Walt Disney Company, marketed under the slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
, "Where Discovery Begins". The Baby Einstein Company pays a significant amount of money to Corbis
Corbis
Corbis Corporation is an American company, based in Seattle, Washington, that licenses the rights to photographs, footage and other visual media...
, on behalf of the estate of renowned physicist Albert Einstein
Albert Einstein
Albert Einstein was a German-born theoretical physicist who developed the theory of general relativity, effecting a revolution in physics. For this achievement, Einstein is often regarded as the father of modern physics and one of the most prolific intellects in human history...
, for the use of the Einstein name, though the products have virtually nothing to do with Einstein or his work (however, Disney uses a disclaimer that Einstein is a trademark of The Hebrew University of Jerusalem).
History
The Baby Einstein Company was founded in 1996 by stay-at-home mom and former teacher Julie Aigner-Clark at her home in suburban Alpharetta, GeorgiaAlpharetta, Georgia
-Demographics:As of the census of 2000, there were 34,854 people, 13,911 households, and 8,916 families residing in the city. The population density was 1,631.6 people per square mile . There were 14,670 housing units at an average density of 686.7 per square mile...
. Aigner-Clark and her husband, Bill Clark, invested $18,000 of their savings to produce the initial product, a VHS
VHS
The Video Home System is a consumer-level analog recording videocassette standard developed by Victor Company of Japan ....
video called Baby Einstein, later sold as Language Nursery.
The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. Eventually, the video was marketed across the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. Other videos followed, some featuring the Clarks' two daughter
Daughter
A daughter is a female offspring; a girl, woman, or female animal in relation to her parents. The male equivalent is a son. Analogously the name is used on several areas to show relations between groups or elements.-Etymology:...
s, Aspen and Sierra.
Baby Einstein became a multi-million dollar franchise
Media franchise
A media franchise is an intellectual property involving the characters, setting and trademarks of an original work of media , such as a film, a work of literature, a television program or a video game. Generally, a whole series is made in a particular medium, along with merchandising and endorsements...
; its revenue grew from $1 million in 1998 to around $10 million in 2000. Aigner-Clark sold a 20% stake in the company to Artisan Entertainment
Artisan Entertainment
Artisan Entertainment Inc. was a privately held independent American movie studio until it was purchased by a Canadian studio, Lionsgate, in 2003. At the time of its acquisition, Artisan had a library of thousands of films developed through acquisition, original production, and production and...
and Family Home Entertainment
Family Home Entertainment
Family Home Entertainment was an American home video company founded in 1980 by Noel C. Bloom. It was a division of International Video Entertainment, which had its headquarters in Newbury Park, California.-General information:...
in February 2000 and sold the rest to The Walt Disney Company
The Walt Disney Company
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
for an undisclosed amount in November 2001. The franchise is named after and pays significant royalties
Royalties
Royalties are usage-based payments made by one party to another for the right to ongoing use of an asset, sometimes an intellectual property...
to the estate of deceased physicist Albert Einstein
Albert Einstein
Albert Einstein was a German-born theoretical physicist who developed the theory of general relativity, effecting a revolution in physics. For this achievement, Einstein is often regarded as the father of modern physics and one of the most prolific intellects in human history...
, putting him in the top 5 of most earning dead celebrities, according to Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
.
At one point in 2009, the brand was estimated to be worth nearly 400 million dollars based on revenues. Julie was named Entrepreneur of the Year and won various awards for her products, which are the number one selling brand (1 in three households with babies in the US own at least one Baby Einstein product) of videos for very young children. Julie has appeared in many media outlets, including Oprah, GMA, The Today Show and USA Today.
As a subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
of Disney, the production budgets were increased and the concept was expanded to include a wide range of themes. Selected titles currently available include Baby Bach (1999), Baby Mozart (1998), Baby Monet: Discovering The Seasons (2005), Lullaby Time (2007), Baby Shakespeare (1999) and Baby Van Gogh (2000). A line of educational toys were also developed. In 2005, the franchise inspired a Disney Channel
Disney Channel
Disney Channel is an American basic cable and satellite television network, owned by the Disney-ABC Television Group division of The Walt Disney Company. It is under the direction of Disney-ABC Television Group President Anne Sweeney. The channel's headquarters is located on West Alameda Ave. in...
animated television series called Little Einsteins
Little Einsteins
Little Einsteins is an animated television series on Disney Junior. The educational preschool series was developed for television by Douglas Wood who created the concept and characters, and a subsequent team headed by Emmy Award-winning director Olexa Hewryk and Dora the Explorer co-creator Eric...
.
The official Baby Einstein website is available in 14 languages, with specific content for 30 different countries.
On January 23, 2007 The Baby Einstein Company was mentioned in the State of the Union
State Of The Union
"State Of The Union" is the debut single from British singer-songwriter David Ford. It had previously been featured as a demo on his official website, before appearing as a track on a CD entitled "Apology Demos EP," only on sale at live shows....
address by President George W. Bush
George W. Bush
George Walker Bush is an American politician who served as the 43rd President of the United States, from 2001 to 2009. Before that, he was the 46th Governor of Texas, having served from 1995 to 2000....
. Aigner-Clark, along with other notable U.S. citizens, was invited to sit in the gallery during the speech, and was recognized by Bush during his presentation to the nation.
Although Julie Aigner-Clark no longer owns or operates the company she founded, she is visibly active as a consultant and spokesperson for the series, and maintains Julie's Corner, a blog hosted at the Baby Einstein website. In each video, she can be seen in advertisements promoting the series.
Complaint to FTC
In May 2006, the Campaign for a Commercial-Free ChildhoodCampaign for a Commercial-Free Childhood
Campaign for a Commercial-Free Childhood is a "national coalition of health care professionals, educators, advocacy groups, parents, and individuals who care about children [and is] the only national organization devoted to limiting the impact of commercial culture on children." It sponsors the...
(CCFC) filed a complaint with the U.S. Federal Trade Commission
Federal Trade Commission
The Federal Trade Commission is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act...
(FTC) against the Baby Einstein Company and the Brainy Baby Company, a producer of similar videos; the following month the CCFC amended the complaint to include another producer, BabyFirstTV. The CCFC alleged false advertising
False advertising
False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or...
by these companies, citing the American Academy of Pediatrics
American Academy of Pediatrics
The American Academy of Pediatrics is the major professional association of pediatricians in the United States. The AAP was founded in 1930 by 35 pediatricians to address pediatric healthcare standards. It currently has 60,000 members in primary care and sub-specialist areas...
' recommendation that children under two should be discouraged from watching television at all, and a study showing that only six percent of parents are aware of that recommendation, while 49 percent of parents think educational videos like these are very important in the intellectual development of children.
In December 2007, the FTC closed the complaint, determining not to recommend any enforcement action against the company. In so doing, the FTC noted that certain of the claims that were the subject of the CCFC’s complaint did not raise issues under the FTC’s substantiation rules. Other factors considered by the FTC in making its determination included the redesign of the Baby Einstein website, which removed certain product testimonials and product descriptions, as well as the company's representations that it would take steps to ensure that any advertising claims with respect to educational and developmental value would be properly substantiated. However, the websites of Baby Einstein in languages other than English are not all modified in the same way. For example, its official Chinese website still contains the product effect statement as "For example, the Little van Gough released by us can initiate your baby's interest and recognition of colors."
As with all of its products, Disney offers refunds to any customers who are unhappy with the quality of its merchandise. Despite this, the vast majority of purchasers of the Baby Einstein videos remain loyal to the brand and it remains the most highly recommended baby video series in the world.
Controversy over effects on language development
In 1993, a study was published which showed listening to Mozart produced an increase in spatial reasoning skills for approximately ten minutes in college students. The authors of the paper on the so-called Mozart effectMozart effect
The Mozart effect can refer to: * A set of research results that indicate that listening to Mozart's music may induce a short-term improvement on the performance of certain kinds of mental tasks known as "spatial-temporal...
later complained that their research had been misunderstood in popular culture to imply a permanent increase in general intelligence.
In August 2007, the Journal of Pediatrics published a preprint
Preprint
A preprint is a draft of a scientific paper that has not yet been published in a peer-reviewed scientific journal.-Role:Publication of manuscripts in a peer-reviewed journal often takes weeks, months or even years from the time of initial submission, because manuscripts must undergo extensive...
version of the results of a study by researchers at the University of Washington
University of Washington
University of Washington is a public research university, founded in 1861 in Seattle, Washington, United States. The UW is the largest university in the Northwest and the oldest public university on the West Coast. The university has three campuses, with its largest campus in the University...
on the effects of television and DVD/video viewing on language development in children under two years of age. The study, the second conducted by the same researchers as part of a larger project, was a correlational study based on telephone interviews with parents of children aged 2 to 24 months. (What a poor study, no direct interviews with study children).
The study's authors, Drs. Frederick Zimmerman, Dimitri Christakis, and Andrew Meltzoff, concluded that, among infants aged 8 to 16 months, exposure to "baby DVDs/videos" — such as Baby Einstein and Brainy Baby — was strongly associated
Association (statistics)
In statistics, an association is any relationship between two measured quantities that renders them statistically dependent. The term "association" refers broadly to any such relationship, whereas the narrower term "correlation" refers to a linear relationship between two quantities.There are many...
with lower scores on a standard language development
Language development
Language development is a process starting early in human life, when a person begins to acquire language by learning it as it is spoken and by mimicry. Children's language development moves from simple to complex. Infants start without language. Yet by four months of age, babies can read lips and...
test. This result was specific to baby-oriented educational videos and did not hold for other types of media, and was not related to shared parental viewing. Among toddlers aged 17 to 24 months, the study found no significant
Statistical significance
In statistics, a result is called statistically significant if it is unlikely to have occurred by chance. The phrase test of significance was coined by Ronald Fisher....
effects, either negative or positive, for any of the forms of media that were viewed. Daily reading and storytelling, however, were found to be associated with somewhat higher language scores, especially for toddlers.
The University of Washington press release announcing the study explained that for each hour-per-day spent watching baby DVDs/videos, infants understood on average six to eight fewer words than infants who did not watch them, and recommended that parents limit their use. "There is no clear evidence of a benefit coming from baby DVDs and videos and there is some suggestion of harm," said lead author Frederick Zimmerman. "We don't know for sure that baby DVDs and videos are harmful, but the best policy is safety first. Parents should limit their exposure as much as possible."
Christakis, a pediatrician, said that he is "frequently asked by parents what the value of these products is," and stated, "The evidence is mounting that they are of no value and may in fact be harmful. Given what we now know, I believe the onus is on the manufacturers to prove their claims that watching these programs can positively impact children's cognitive development."
In response to the negative media reports generated by the study and the press release, the Baby Einstein Company issued the following statement:
Baby Einstein is committed to maintaining the highest standards in the development of all of our products. After thoroughly analyzing the University of Washington study, we have serious concerns about the many contradictions between the study's conclusions and the content of its press release that created publicity which incorrectly suggests that this study focused on Baby Einstein products. In fact, the report concludes by stating “The analysis presented here is not a direct test of the developmental impact of viewing baby DVDs/videos. We did not test through experimental manipulation whether viewing baby DVDs/videos has a positive or negative impact on vocabulary acquisition.”
On August 13, 2007, Robert Iger
Robert Iger
Robert A. "Bob" Iger is the president and chief executive officer of The Walt Disney Company. He was named president of Disney in 2000, and later succeeded Michael Eisner as chief executive in 2005, after a successful effort by Roy E. Disney to shake-up the management of the company...
, president and CEO of the Walt Disney Company, the owner of Baby Einstein, demanded that the University of Washington retract the press release, asserting that the study itself doesn’t support the claims made by the University’s public relations department. On August 16, University of Washington President Mark A. Emmert rejected Disney's complaints, saying that the university stands behind the research and that the press release accurately reflected the paper's conclusions and the scientists' commentary.
In March 2008, The Journal of Pediatrics released a study by the researchers at the Center on Media and Child Health at Children’s Hospital in Boston, and Harvard University, showing that television viewing is, “neither beneficial nor deleterious to child cognitive and language abilities” for children under 2.
On September 4, 2009, the Walt Disney Company announced that it would offer a refund for all Baby Einstein DVDs/videos purchased between June 5, 2004 and September 4, 2009, extending a refund policy already in place. The Campaign for a Commercial-Free Childhood, which had been pushing for a recall of the videos, sees the refund offer as "an acknowledgement by the leading baby video company that baby videos are not educational". A recent piece of research published in Child Development Perspectives, Volume 3, Number 1, 2009 has called into question the University of Washington study. “The study by Christakis et al. (2004) is widely cited and has attracted media attention. However, most reports have overlooked other research that failed to support (albeit with 3.5- to 5-year-olds) the Christakis et al. interpretation of the data. For example, two studies that used more stringent measures to identify a childhood attention problem reported a positive association between television viewing and later attention problems but concluded that the effect size was too small to be meaningful (Miller et al., 2007; Stevens & Muslow, 2006). A third found no relation between television viewing and later attention problems (Obel et al., 2004)."
In January 2010, William and Julie Clark asked a judge to order the University of Washington to release records from the 2007 effects of television viewing study, citing, “Given that other research studies have not shown the same outcomes, we would like the raw data and analytical methods from the Washington studies so we can audit their methodology, and perhaps duplicate the studies, to see if the outcomes are the same." The University of Washington has refused to give anyone their raw data for their study and in one instance was quoted as having "lost the information requested".
Home video releases
Walt Disney Home EntertainmentWalt Disney Home Entertainment
Walt Disney Studios Home Entertainment is the home video distribution division of The Walt Disney Company. Walt Disney Studios Home Entertainment also operates as Buena Vista Home Entertainment. Also, "Buena Vista" translated in Spanish is "Good View"...
currently distributes Baby Einstein on DVD, since late-2001.
Season 1 (1997-2002)
- 1. Baby Einstein (January 31, 1997)
- 2. Baby Mozart (February 1, 1998)
- 3. Baby Bach (June 11, 1999)
- 4. Baby Shakespeare (December 20, 1999)
- 5. Baby Van Gogh (April 9, 2000)
- 6. Baby Santa's Music Box (December 5, 2000)
- 7. Neighborhood Animals (November 18, 2001)
- 8. World Animals (November 25, 2001)
- 9. Baby Newton (2002)
- 10. Baby Beethoven: Symphony of Fun (2002)
Season 2 (2002-2007)
- 11. Baby Neptune: Discovering Water (2002)
- 12. Numbers Nursery (2003)
- 13. Baby Galileo (2003)
- 14. Baby MacDonald (2004)
- 15. Baby Noah (2004)
- 16. Baby Monet: Discovering The Seasons (2005)
- 17. Baby Wordsworth: First Words Around The House (2005)
- 18. Baby's Favorite Places (2006)
- 19. Baby Da Vinci: From Head To Toe (2006)
- 20. Meet the Orchestra: Baby's First Instruments (2006)
- 21. On The Go (2006)
- 22. Baby's First Moves (2007)
- 23. Discovering Shapes: Circles, Squares & More! (2007)
- 24. My First Signs (2007)
Season 3 (2007-2010)
- 25. Lullaby Time (2007)
- 26. Baby's First Sounds (2008)
- 27. World Music (2009)
- 28. World Animal Adventure (2010)
External links
- Official Baby Einstein blog
- Baby Einstein DVDs Disney's Official Baby Einstein DVD listing
- Julie Aigner-Clark website
- No Einstein in Your Crib? Get a Refund by Tamar Lewin, The New York TimesThe New York TimesThe New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, October 23, 2009