Campaign for a Commercial-Free Childhood
Encyclopedia
Campaign for a Commercial-Free Childhood (CCFC) is a "national coalition of health care professionals, educators, advocacy groups, parents, and individuals who care about children [and is] the only national organization devoted to limiting the impact of commercial culture on children."http://www.commercialfreechildhood.org/aboutus.htm It sponsors the annual Fred Rogers Integrity Award http://www.commercialfreechildhood.org/events/integrityaward.htm and the TOADY Award.http://www.commercialfreechildhood.org/actions/toady2010winner.html
CCFC concerns include racy catalogs for children http://www.bostonherald.com/business/general/view/20100713retailers_racy_catalog_to_return/srvc=biz&position=http://www.commercialfreechildhood.org/news/2010/07/retailersracy.html, child privacy rights,http://www.foxnews.com/scitech/2010/07/07/proposal-include-teens-childrens-online-privacy-act-hurt-free-speech-privacy/http://www.commercialfreechildhood.org/news/2010/07/debatelooms.html, etc.
In May 2006, the Campaign for a Commercial-Free Childhood (CCFC) filed a complaint with the U.S. Federal Trade Commission
(FTC) against the Baby Einstein
Company and the Brainy Baby Company, a producer of similar videos; the following month the CCFC amended the complaint to include another producer, BabyFirstTV. The CCFC alleged false advertising
by these companies, citing the American Academy of Pediatrics
' recommendation that children under two should be discouraged from watching television program
ming at all, and a study showing that only six percent of parents are aware of that recommendation, while 49 percent of parents think educational videos like these are very important in the intellectual development of children.
In December 2007, the FTC closed the complaint, determining not to recommend any enforcement action against the company. In so doing, the FTC noted that certain of the claims that were the subject of the CCFC’s complaint did not raise issues under the FTC’s substantiation rules.
CCFC concerns include racy catalogs for children http://www.bostonherald.com/business/general/view/20100713retailers_racy_catalog_to_return/srvc=biz&position=http://www.commercialfreechildhood.org/news/2010/07/retailersracy.html, child privacy rights,http://www.foxnews.com/scitech/2010/07/07/proposal-include-teens-childrens-online-privacy-act-hurt-free-speech-privacy/http://www.commercialfreechildhood.org/news/2010/07/debatelooms.html, etc.
In May 2006, the Campaign for a Commercial-Free Childhood (CCFC) filed a complaint with the U.S. Federal Trade Commission
Federal Trade Commission
The Federal Trade Commission is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act...
(FTC) against the Baby Einstein
Baby Einstein
Baby Einstein is a line of multimedia products and toys that specializes in interactive activities for children aged 3 months to 3 years old. Subjects such as classical music, art, and poetry are prominently explored. These products are currently made by a division of the Walt Disney Company,...
Company and the Brainy Baby Company, a producer of similar videos; the following month the CCFC amended the complaint to include another producer, BabyFirstTV. The CCFC alleged false advertising
False advertising
False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or...
by these companies, citing the American Academy of Pediatrics
American Academy of Pediatrics
The American Academy of Pediatrics is the major professional association of pediatricians in the United States. The AAP was founded in 1930 by 35 pediatricians to address pediatric healthcare standards. It currently has 60,000 members in primary care and sub-specialist areas...
' recommendation that children under two should be discouraged from watching television program
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...
ming at all, and a study showing that only six percent of parents are aware of that recommendation, while 49 percent of parents think educational videos like these are very important in the intellectual development of children.
In December 2007, the FTC closed the complaint, determining not to recommend any enforcement action against the company. In so doing, the FTC noted that certain of the claims that were the subject of the CCFC’s complaint did not raise issues under the FTC’s substantiation rules.