Baby Bottom Butter is a balm sold by English supermarket

Supermarket

A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 chain Waitrose

Waitrose

Waitrose Limited is an upmarket chain of supermarkets in the United Kingdom and is the food division of the British retailer and worker co-operative the John Lewis Partnership. Its head office is in Bracknell, Berkshire, England...

, used upon babies' bottom

Buttocks

The buttocks are two rounded portions of the anatomy, located on the posterior of the pelvic region of apes and humans, and many other bipeds or quadrupeds, and comprise a layer of fat superimposed on the gluteus maximus and gluteus medius muscles. Physiologically, the buttocks enable weight to...

s to soothe them and prevent nappy rash

Diaper rash

Irritant diaper dermatitis is a generic term applied to skin rashes in the diaper area that are caused by various skin disorders and/or irritants.Generic rash or irritant diaper dermatitis is characterized by joined patches of erythema and...

. It is produced in Hampshire

Hampshire

Hampshire is a county on the southern coast of England in the United Kingdom. The county town of Hampshire is Winchester, a historic cathedral city that was once the capital of England. Hampshire is notable for housing the original birthplaces of the Royal Navy, British Army, and Royal Air Force...

. When they reformulated it to remove preservative parabens

Parabens

Parabens are a class of chemicals widely used as preservatives in the cosmetic and pharmaceutical industries. Parabens are effective preservatives in many types of formulas. These compounds, and their salts, are used primarily for their bactericidal and fungicidal properties...

 and other petrochemical

Petrochemical

Petrochemicals are chemical products derived from petroleum. Some chemical compounds made from petroleum are also obtained from other fossil fuels, such as coal or natural gas, or renewable sources such as corn or sugar cane....

s, they found that sales increased significantly as mothers started to use it themselves, in place of expensive skin cream

Skin cream

Skin cream may refer to:*Cream in general*or specifically to moisturizer...

. The natural ingredients now include olive oil

Olive oil

Olive oil is an oil obtained from the olive , a traditional tree crop of the Mediterranean Basin. It is commonly used in cooking, cosmetics, pharmaceuticals, and soaps and as a fuel for traditional oil lamps...

, camomile oil and lavender

Lavender

The lavenders are a genus of 39 species of flowering plants in the mint family, Lamiaceae. An Old World genus, distributed from Macaronesia across Africa, the Mediterranean, South-West Asia, Arabia, Western Iran and South-East India...

. As the word spread through parenting

Parenting

Parenting is the process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to adulthood...

websites, with many women praising its softening and firming effect, the product sold out at many stores. In 2008, the product sold eight years worth of stock in just four months following this buzz. Enthusiasm for the balm continued and, in 2011, it was announced to be Waitrose's best-selling skincare product.