BeanCast
Encyclopedia
The BeanCast Marketing Podcast is a production of North Carolina-based Cool Beans Productions, a division of marketing consultancy, The Cool Beans Group. The show is a weekly round-table discussion podcast that gathers advertising and marketing thought leaders to discuss industry issues and current events.
The show is hosted by Bob Knorpp who explained to Ad Age "I figure, you can tell people what you can do, or you can show them.". Bob Knorpp also hosts The Ad Age Outlook podcast since August 2010.
The first episode of The Beancast was recorded on April 13, 2008 and posted April 14, 2008. On May 26, 2009 they began releasing outtake episodes. A fun feature of the show is the drunk dial line, which Bob Knorpp encourages listeners to call when they've had a few too many. Calls to this line were included in the 2010 Year End Special #2.
), Chris Brogan (New Marketing Labs), C.C. Chapman
(Managing the Gray), Duane Forrester (Microsoft), Steve Hall (AdRants), Joseph Jaffe (Powered), Peter Kim (Dachis Corporation), Abbey Klaassen (Ad Age), Jim Louderback
(Revision 3), Scott Monty (Ford), Brian Morrissey (Adweek
), Richard Rosen (Rosen), Rob Schwartz (TBWA\Chiat\Day) Peter Shankman (Help A Reporter Out), Greg Verdino (Powered), Becky Worley
(Good Morning America
) Ken Wheaton (Ad Age).
) in November 2008, the show hosted the social media leads of both GM (Christopher Barger) and Ford (Scott Monty) to discuss managing crisis communications. The show included a frank discussion of the "private jet" fiasco that occurred during the congressional hearings.
First Outtakes Show: The first outtakes episode was released as an exclusive to blog subscribers on December 14, 2009 and then to general release on December 28, 2009. The episode was atypical of the normal show which maintains a strict "clean" tag on iTunes
. The outtakes program instead contained unedited materials and some language that might be deemed offensive by some. This is clearly noted in the introduction to the episode.
The show is hosted by Bob Knorpp who explained to Ad Age "I figure, you can tell people what you can do, or you can show them.". Bob Knorpp also hosts The Ad Age Outlook podcast since August 2010.
The first episode of The Beancast was recorded on April 13, 2008 and posted April 14, 2008. On May 26, 2009 they began releasing outtake episodes. A fun feature of the show is the drunk dial line, which Bob Knorpp encourages listeners to call when they've had a few too many. Calls to this line were included in the 2010 Year End Special #2.
Regular Panelists
Bill Green (Make the Logo Bigger), Joseph Jaffe (Powered), George Parker (AdScam/The Horror!), Åsk Wäppling (Adland), Angela Natividad (AdRants, Live and Uncensored) and John Wall (Marketing Over Coffee).Notable Guests
Jonah Bloom (Ad Age), Edward Boches (Mullen AdvertisingMullen Advertising
Mullen is an American advertising and marketing communications agency based in Boston, Massachusetts. One of its more notable campaigns was creating the Monster.com Super Bowl commercial When I Grow Up. The agency has also earned critical acclaim for its viral film Pac-Man Puppet Show. Mullen is a...
), Chris Brogan (New Marketing Labs), C.C. Chapman
C.C. Chapman
Charles "C.C." Chapman is a prominent figure in the community of podcasting, podsafe music, and new media.From a home studio in the Boston area, Chapman hosts the independent music-focused podcasts Accident Hash, , and the new media podcast, ...
(Managing the Gray), Duane Forrester (Microsoft), Steve Hall (AdRants), Joseph Jaffe (Powered), Peter Kim (Dachis Corporation), Abbey Klaassen (Ad Age), Jim Louderback
Jim Louderback
James 'Jim' Louderback is the CEO of Revision3. He has had numerous jobs in media companies involved in technology, most notably with TechTV and editor-in-chief of PC Magazine...
(Revision 3), Scott Monty (Ford), Brian Morrissey (Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
), Richard Rosen (Rosen), Rob Schwartz (TBWA\Chiat\Day) Peter Shankman (Help A Reporter Out), Greg Verdino (Powered), Becky Worley
Becky Worley
Becky Worley is an American journalist and broadcaster. She is the tech contributor for Good Morning America on ABC, host and blogger for a web show on Yahoo! Tech.-Personal life:...
(Good Morning America
Good Morning America
Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...
) Ken Wheaton (Ad Age).
Significant Shows
Auto Crisis: During the height of the US auto crisis (Effects of the 2008-2009 automotive industry crisis on the United StatesEffects of the 2008-2009 automotive industry crisis on the United States
Beginning in the latter half of 2008, a global-scale recession adversely affected the economy of the United States. A combination of several years of declining automobile sales and scarce availability of credit led to a more widespread crisis in the United States auto industry in 2008 and...
) in November 2008, the show hosted the social media leads of both GM (Christopher Barger) and Ford (Scott Monty) to discuss managing crisis communications. The show included a frank discussion of the "private jet" fiasco that occurred during the congressional hearings.
First Outtakes Show: The first outtakes episode was released as an exclusive to blog subscribers on December 14, 2009 and then to general release on December 28, 2009. The episode was atypical of the normal show which maintains a strict "clean" tag on iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
. The outtakes program instead contained unedited materials and some language that might be deemed offensive by some. This is clearly noted in the introduction to the episode.