Mullen Advertising
Encyclopedia
Mullen is an American advertising
and marketing
communications agency based in Boston, Massachusetts. One of its more notable campaigns was creating the Monster.com
Super Bowl
commercial When I Grow Up. The agency has also earned critical acclaim for its viral film
Pac-Man
Puppet Show. Mullen is a four-time winner of Adweek
New England Agency of the Year. Joe Grimaldi is Mullen's CEO and Edward Boches is Chief Innovation Officer.
Mullen was founded in 1970 by Jim Mullen supported by the agency's original creative director, Paul Silverman (died August 10, 2009; see http://www.adweek.com/aw/content_display/news/agency/e3ice2557e822899daad28e6b02f052771c) and then-COO (Chief Operating Officer) Joe Grimaldi. Over the years, the company grew steadily into the 22nd largest agency in the United States. It is a leading independent brand within the Interpublic Group (IPG) of Companies. The agency provides creative, media, brand planning, direct-marketing,
interactive, design
, public relations
and marketing-to-women services for established brands and brands in transition.
In 2011 the agency was named to Ad Age's A list as the third best agency in the country. In the same year, Fast Company named Mullen to its top 10 innovative marketing and advertising companies.
The agency is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a manor house
in Wenham, Massachusetts
. In addition to its headquarters, Mullen has offices in Detroit, Pittsburgh and Winston-Salem, North Carolina
. Mullen has published a cookbook authored by its former executive chef Liz Walkowicz, a Culinary Institute of America
graduate whose daily gourmet meals were profiled in U.S. News & World Report
.
Mullen is No. 3 on Advertising Age
's Agency A List for 2010.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
communications agency based in Boston, Massachusetts. One of its more notable campaigns was creating the Monster.com
Monster.com
Monster.com is one of the largest employment websites in the world, owned and operated by Monster Worldwide, Inc. Monster is one of the 20 most visited websites out of 100 million worldwide, according to comScore Media Metrics...
Super Bowl
Super Bowl
The Super Bowl is the championship game of the National Football League , the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather...
commercial When I Grow Up. The agency has also earned critical acclaim for its viral film
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
Pac-Man
Pac-Man
is an arcade game developed by Namco and licensed for distribution in the United States by Midway, first released in Japan on May 22, 1980. Immensely popular from its original release to the present day, Pac-Man is considered one of the classics of the medium, virtually synonymous with video games,...
Puppet Show. Mullen is a four-time winner of Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
New England Agency of the Year. Joe Grimaldi is Mullen's CEO and Edward Boches is Chief Innovation Officer.
Mullen was founded in 1970 by Jim Mullen supported by the agency's original creative director, Paul Silverman (died August 10, 2009; see http://www.adweek.com/aw/content_display/news/agency/e3ice2557e822899daad28e6b02f052771c) and then-COO (Chief Operating Officer) Joe Grimaldi. Over the years, the company grew steadily into the 22nd largest agency in the United States. It is a leading independent brand within the Interpublic Group (IPG) of Companies. The agency provides creative, media, brand planning, direct-marketing,
interactive, design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
, public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
and marketing-to-women services for established brands and brands in transition.
In 2011 the agency was named to Ad Age's A list as the third best agency in the country. In the same year, Fast Company named Mullen to its top 10 innovative marketing and advertising companies.
The agency is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a manor house
Manor house
A manor house is a country house that historically formed the administrative centre of a manor, the lowest unit of territorial organisation in the feudal system in Europe. The term is applied to country houses that belonged to the gentry and other grand stately homes...
in Wenham, Massachusetts
Wenham, Massachusetts
Wenham is a town in Essex County, Massachusetts, United States. The population was 4,875 at the 2010 census.The Town of Wenham was originally settled in 1635 and has retained much of its unique historic character and tranquil rural scenery...
. In addition to its headquarters, Mullen has offices in Detroit, Pittsburgh and Winston-Salem, North Carolina
Winston-Salem, North Carolina
Winston-Salem is a city in the U.S. state of North Carolina, with a 2010 population of 229,617. Winston-Salem is the county seat and largest city of Forsyth County and the fourth-largest city in the state. Winston-Salem is the second largest municipality in the Piedmont Triad region and is home to...
. Mullen has published a cookbook authored by its former executive chef Liz Walkowicz, a Culinary Institute of America
Culinary Institute of America
The Culinary Institute of America is a non-profit culinary college located in Hyde Park USA, founded in 1946. The CIA also has branch campuses in St. Helena, California, and San Antonio, Texas, as well as a campus in Singapore. It is a not-for-profit academic institution of higher learning...
graduate whose daily gourmet meals were profiled in U.S. News & World Report
U.S. News & World Report
U.S. News & World Report is an American news magazine published from Washington, D.C. Along with Time and Newsweek it was for many years a leading news weekly, focusing more than its counterparts on political, economic, health and education stories...
.
Mullen is No. 3 on Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
's Agency A List for 2010.
Clients
External links
- Agency Web site
- US News & World Report article on the Mullen cafeteria
- Fast Company http://www.fastcompany.com/most-innovative-companies/2011/top-10-advertising.php