Bernadette Sembrano
Encyclopedia
Bernadette Lorraine Palisada Sembrano Aguinaldo also known as Bernadette Sembrano or Ate B (born February 18, 1976) is a popular reporter, newscaster and television host in the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

. She is a cousin of Stanley Palisada
Stanley Palisada
Stanley Palisada Real Name Philip Stanley Amigo Palisada is a television journalist in the Philippines. Palisada anchors Dateline Philippines Sunday on the ABS CBN News Channel and News Patrol or Breaking News Advisory on ABS CBN Channel 2, also on Sundays...

.

Education

Sembrano graduated elementary and high school from Angelicum School (now Angelicum College
Angelicum College
Angelicum , formerly known as Angelicum School Quezon City, a Filipino Dominican institution is known in the Philippine academe for its successful formation of the Non-graded System of education in 1972. Founded by Rev. Fr. Rogelio B. Alarcón who became its first Rector...

), a private Catholic school in Quezon City
Quezon City
Quezon City is the former capital and the most populous city in the Philippines. Located on the island of Luzon, Quezon City is one of the cities and municipalities that make up Metro Manila, the National Capital Region. The city was named after Manuel L...

, Philippines. She earned a Bachelor of Science
Bachelor of Science
A Bachelor of Science is an undergraduate academic degree awarded for completed courses that generally last three to five years .-Australia:In Australia, the BSc is a 3 year degree, offered from 1st year on...

 degree in Business Administration from the University of the Philippines, Diliman
University of the Philippines, Diliman
The University of the Philippines Diliman , is a coeducational and public research university located in Quezon City, Philippines. It is the flagship university, seat of administration, and the fourth oldest constituent university of the University of the Philippines System...

.

Career

Sembrano started with Intercontinental Broadcasting Corporation
Intercontinental Broadcasting Corporation
Intercontinental Broadcasting Corporation is a Philippine VHF television network of the Government Communications Group headed by the Press Secretary. Its studios are located at Broadcast City, Old Balara, Capitol Hills, Diliman, Quezon City and its transmitter is located at the Coca Cola plant,...

 as a newscaster before in 1998 moving to GMA Network, Inc.
GMA Network, Inc.
Global Media Arts Network Inc. is a multimedia entertainment conglomerate, incorporated on March 1, 1950 in the Philippines. Its main businesses are into television and radio distribution, program production, and other media related industry...

 in 2000-2005 where she was the anchor of the first wishing program of the country, Wish Ko Lang
Wish Ko Lang
Wish Ko Lang ' is the first wish-granting show on Philippine television. Its pilot episode was broadcast July 2002, hosted by Bernadette Sembrano. She was later replaced by Vicky Morales after Sembrano transferred to rival network ABS-CBN...

. She then transferred to the rival ABS-CBN Broadcasting Corporation in where she hosted an OFW Drama Anthology entitled Nagmamahal, Kapamilya and the morning show Magandang Umaga Pilipinas then Umagang Kay Ganda
Umagang Kay Ganda
Umagang Kay Ganda is a morning show airing on ABS-CBN, ABS-CBN Regional Network Group, and simulcasts on ABS-CBN News Channel. Premiered on June 25, 2007, it airs every weekday mornings from 5:00 to 8:15 AM.-Synopsis:...

 and ABS-CBN
ABS-CBN
ABS–CBN Corporation is a Philippine-based media conglomerate. It is the Philippines' largest media and entertainment conglomerate. The corporation was the merger of Alto Broadcasting System which at that time owned by James Lindenberg and Antonio Quirino, and the Chronicle Broadcasting Network ...

 longest investigative journalism show The Correspondents
The Correspondents
The Correspondents was the longest-running investigative documentary show of ABS-CBN in the Philippines. It brings an in-depth look at the lives of people as they are living it, going through hardships, and celebrating their joys. It is journalism with a heart. "Ang Huling Pagtatanghal" served as...

 where she was a correspondent.

She is the current host of Salamat Dok, a weekend current affairs program focusing on medicine and health issues.
Sembrano is also a co-anchor in TV Patrol Weekend, a newscaster in the DZMM
DZMM
ABS-CBN DZMM Radyo Patrol 630 is the flagship AM station of ABS–CBN Corporation in the Philippines. The station's studio is located at the ABS-CBN Broadcast Center, Sgt. Esguerra Ave., cor. Mo. Ignacia St., Diliman, Quezon City, while the transmitter is located at F. Navarette St., Obando, Bulacan...

 radio station programs like Radyo Patrol Alas Dose, Gising Pilipinas with Nelson Lubao and currently anchoring Radyo Patrol Alas Kuwatro with Alex Santos
Alex Santos (Newscaster)
Alexander H. Santos also known as Alex Santos is a Filipino field reporter, newscaster and television host working for ABS-CBN and DZMM.-Education:...

 when she replaced Jasmin Romero. And other news and public affairs programs of ABS-CBN
ABS-CBN
ABS–CBN Corporation is a Philippine-based media conglomerate. It is the Philippines' largest media and entertainment conglomerate. The corporation was the merger of Alto Broadcasting System which at that time owned by James Lindenberg and Antonio Quirino, and the Chronicle Broadcasting Network ...

.

And now, Sembrano was back to Umagang Kay Ganda as main anchor/host with Anthony Taberna after a few months when she left the show together with Rica Peralejo, Ginger Conejero and Bekimon. She replaced Pinky Webb, a former main anchor and host of Umagang Kay Ganda who already left the morning show last August.

She remains one of the more visible newscasters, television hosts, and correspondents of the ABS-CBN News and Current Affairs.

She was also the host of Salamat Dok!
Salamat Dok!
Salamat Dok! is Philippines' medical television program hosted by Bernadette Sembrano, which provides information on diseases and medical concerns. The show also provides free on-air consultation with guest physicians. The program also conducts regular free medical/dental missions within the...

 replacing Cheryl Cosim
Cheryl Cosim
Cheryl Cosim is a Filipina journalist, news anchor and TV host. She started on ABS-CBN hosting the programs Salamat Dok!, the hourly news updates, and a radio show on DZMM. She moved to TV5 on summer 2010. She currently hosts Alagang Kapatid and Aksyon with Paolo Bediones, and then Erwin...

.

Private life

Sembrano is the co-owner and founder of a bookstore specializing in hard-to-find books in Quezon City
Quezon City
Quezon City is the former capital and the most populous city in the Philippines. Located on the island of Luzon, Quezon City is one of the cities and municipalities that make up Metro Manila, the National Capital Region. The city was named after Manuel L...

, Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

. She formed this business partnership with colleagues in Philippine media and former classmates in college. She married Emilio Aguinaldo III, grandson of the first President of the Philippines
President of the Philippines
The President of the Philippines is the head of state and head of government of the Philippines. The president leads the executive branch of the Philippine government and is the commander-in-chief of the Armed Forces of the Philippines...

, Emilio Aguinaldo
Emilio Aguinaldo
Emilio Aguinaldo y Famy was a Filipino general, politician, and independence leader. He played an instrumental role during the Philippines' revolution against Spain, and the subsequent Philippine-American War or War of Philippine Independence that resisted American occupation...

.
They have 3 children Erwin Carlo and James.
In July 2011 she announced that she has Bell's Palsy
Bell's palsy
Bell's palsy is a form of facial paralysis resulting from a dysfunction of the cranial nerve VII that results in the inability to control facial muscles on the affected side. Several conditions can cause facial paralysis, e.g., brain tumor, stroke, and Lyme disease. However, if no specific cause...

 and is undergoing therapy.

Awards and Citations

  • Best TV Anchor, 9th Gawad Tanglaw
  • Most Admired Female TV Personality (from 2005-2010), Anak TV Seal Awards
  • Hailed as One of Best Morning Show Host/s for Umagang Kay Ganda (from 2008-2011), Star Awards for TV

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK