Bernard Sendall
Encyclopedia
Bernard Charles Sendall was a Civil Servant and an executive member of the British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 Independent Television Authority
Independent Television Authority
The Independent Television Authority was an agency created by the Television Act 1954 to supervise the creation of "Independent Television" , the first commercial television network in the United Kingdom...

 (ITA). However, he is probably best known as the author of the first two books in the six-volume Independent Television in Britain series, widely regarded as the definitive history of the first 37 years of the ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 service.

Early life

Sendall grew up in the town of Worcester
Worcester
The City of Worcester, commonly known as Worcester, , is a city and county town of Worcestershire in the West Midlands of England. Worcester is situated some southwest of Birmingham and north of Gloucester, and has an approximate population of 94,000 people. The River Severn runs through the...

 where he attended the Royal Grammar School
Royal Grammar School Worcester
The Royal Grammar School Worcester is an independent coeducational school in Worcester, United Kingdom. Founded before 1291, it is one of the oldest British independent schools....

. He studied Modern History at Magdalen College, Oxford
Magdalen College, Oxford
Magdalen College is one of the constituent colleges of the University of Oxford in England. As of 2006 the college had an estimated financial endowment of £153 million. Magdalen is currently top of the Norrington Table after over half of its 2010 finalists received first-class degrees, a record...

, graduating with a first class degree at the age of 20. After leaving Oxford, he studied as a postgraduate at Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...

.

Civil Service

Sendall joined the British Civil Service in 1935 and from 1941 to 1945 was Private Secretary to Brendan Bracken
Brendan Bracken, 1st Viscount Bracken
Brendan Randell Bracken, 1st Viscount Bracken PC was an Irish businessman and a minister in the British Conservative cabinet. Primarily, the 1st Viscount Bracken is remembered for opposing the Bank of England's co-operation with Adolf Hitler, and for subsequently supporting Winston Churchill's...

, the Minister of Information
Minister of Information
The Ministry of Information , headed by the Minister of Information, was a United Kingdom government department created briefly at the end of World War I and again during World War II...

 during the Second World War. After the war, the defunct Ministry of Information was re-established as the Central Office of Information
Central Office of Information
The Central Office of Information is the UK government's marketing and communications agency. Its Chief Executive, currently Mark Lund, reports to the Minister for the Cabinet Office...

. Sendall helped with the transition and became the Central Office's first Controller between 1946 and 1949. He then went on to act as Controller of the Festival of Britain
Festival of Britain
The Festival of Britain was a national exhibition in Britain in the summer of 1951. It was organised by the government to give Britons a feeling of recovery in the aftermath of war and to promote good quality design in the rebuilding of British towns and cities. The Festival's centrepiece was in...

 until 1951 a job for which he was honoured with the CBE
Order of the British Empire
The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...

 in 1952.

Television

In 1955, Sendall joined the Independent Television Authority
Independent Television Authority
The Independent Television Authority was an agency created by the Television Act 1954 to supervise the creation of "Independent Television" , the first commercial television network in the United Kingdom...

, initially as Secretary but later the deputy to the Director-General
Director-general
The term director-general is a title given the highest executive officer within a governmental, statutory, NGO, third sector or not-for-profit institution.-European Union:...

, Sir Robert Fraser
Robert Fraser (ITV)
Sir Robert Fraser was an Australian who found success in the United Kingdom as a journalist, civil servant and eventually as the first Director General of the British Independent Television Authority ....

. (Fraser, like Sendall, was one of several senior figures in Independent Television
Independent Television
Independent television can refer to:* Independent Television , a Bangladeshi 24/7 news channel* ITV, a British television network.* Independent station, a terrestrial television station not affiliated to networks....

 who had previously worked in the information services.) He remained in the post throughout the Authority's metamorphosis into the Independent Broadcasting Authority
Independent Broadcasting Authority
The Independent Broadcasting Authority was the regulatory body in the United Kingdom for commercial television - and commercial/independent radio broadcasts...

 in 1972 and eventually retired in 1977. On retirement, he was awarded the Royal Television Society
Royal Television Society
The Royal Television Society is a British-based educational charity for the discussion, and analysis of television in all its forms, past, present and future. It is the oldest television society in the world...

gold medal for his durable contribution to television.

Sendall wrote and published the first two volumes of Independent Television in Britain, the official history of ITV in 1982 and 1983 respectively. The series was subsequently continued by other writers.
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