Independent Television Authority
Encyclopedia
The Independent Television Authority (ITA) was an agency created by the Television Act 1954
Television Act 1954
The Television Act 1954 was a British law which permitted the creation of the first commercial television network in the United Kingdom, ITV....

 to supervise the creation of "Independent Television" (ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

), the first commercial television network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...

 in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. The ITA was responsible for determining the location, constructing, building, and operating the transmission stations used by the ITV network, as well as determining the franchise
Exclusive right
In Anglo-Saxon law, an exclusive right is a de facto, non-tangible prerogative existing in law to perform an action or acquire a benefit and to permit or deny others the right to perform the same action or to acquire the same benefit. A "prerogative" is in effect an exclusive right...

 areas and awarding the franchises for each regional commercial broadcaster
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

. The Authority began its operations on 4 August 1954, a mere four days after the Television Act received Royal Assent
Royal Assent
The granting of royal assent refers to the method by which any constitutional monarch formally approves and promulgates an act of his or her nation's parliament, thus making it a law...

, under the Chairmanship of Kenneth Clark
Kenneth Clark
Kenneth McKenzie Clark, Baron Clark, OM, CH, KCB, FBA was a British author, museum director, broadcaster, and one of the best-known art historians of his generation...

. The Authority's first Director General, Sir Robert Fraser
Robert Fraser (ITV)
Sir Robert Fraser was an Australian who found success in the United Kingdom as a journalist, civil servant and eventually as the first Director General of the British Independent Television Authority ....

 was appointed by Clark a month later on 14 September.

The physics of VHF
Very high frequency
Very high frequency is the radio frequency range from 30 MHz to 300 MHz. Frequencies immediately below VHF are denoted High frequency , and the next higher frequencies are known as Ultra high frequency...

 broadcasting meant that a comparatively small number of transmitter
Transmitter
In electronics and telecommunications a transmitter or radio transmitter is an electronic device which, with the aid of an antenna, produces radio waves. The transmitter itself generates a radio frequency alternating current, which is applied to the antenna. When excited by this alternating...

s could cover the majority of the population of Britain, if not the bulk of the area of the country. The ITA determined that the first three franchise areas would cover the London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 area, the English Midlands
English Midlands
The Midlands, or the English Midlands, is the traditional name for the area comprising central England that broadly corresponds to the early medieval Kingdom of Mercia. It borders Southern England, Northern England, East Anglia and Wales. Its largest city is Birmingham, and it was an important...

, and the North of England (basically the Lancashire
Lancashire
Lancashire is a non-metropolitan county of historic origin in the North West of England. It takes its name from the city of Lancaster, and is sometimes known as the County of Lancaster. Although Lancaster is still considered to be the county town, Lancashire County Council is based in Preston...

/Yorkshire
Yorkshire
Yorkshire is a historic county of northern England and the largest in the United Kingdom. Because of its great size in comparison to other English counties, functions have been increasingly undertaken over time by its subdivisions, which have also been subject to periodic reform...

 belt of industrial cities from Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

 to Hull
Kingston upon Hull
Kingston upon Hull , usually referred to as Hull, is a city and unitary authority area in the ceremonial county of the East Riding of Yorkshire, England. It stands on the River Hull at its junction with the Humber estuary, 25 miles inland from the North Sea. Hull has a resident population of...

, with the surrounding countryside). All three franchise areas would be awarded on a divided weekday/weekend basis, and it was planned that the franchise holders for these areas would produce the great bulk of network programmes, while the companies given the smaller franchises would produce mainly local programmes for their area only.

Franchises

The ITA awarded franchises to applicant companies, selecting between applicants on the basis of the financial soundness of the company, the proposals for the service to be offered, and often on connections between the applicant company and the area to be served.

Franchises were awarded initially between 1954 and 1961, with the new television stations usually beginning their broadcasting 1-2 years later. During September 1963 the ITA invited new applications for franchises to operate from July 1964 for three years or until the arrival of ITV2
ITV2
ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial platforms. The channel has the...

, whichever came first (in the event, "ITV2", the second commercial channel, did not begin until 1982, under the guise of Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...

), but in fact no changes were made to any franchise holders at that time, except for confirming the merger of the South Wales and the West franchise held by TWW
Television Wales and the West
Television Wales and the WestTelevision Wales and the WestTelevision Wales and the West , accessed 19 August 2006, accessed 19 August 2006 was the British "Independent Television" contractor for the franchise area serving 'South Wales and West of England' 1956–68 Television Wales and the...

 and the Wales West and North franchise held by WWN
Wales West and North Television
Wales Television, known on screen as Teledu Cymru and often abbreviated to WWN, was the Welsh "Independent Television" contractor awarded the franchise area serving 'North and West Wales', from 1962-68...

 following the financial collapse of WWN.

Initial franchises awarded in 1954

  • for the London (Monday to Friday) franchise to Associated-Rediffusion
    Associated-Rediffusion
    Associated-Rediffusion, later Rediffusion, London, was the British ITV contractor for London and parts of the surrounding counties, on weekdays between 1954 and 29 July 1968. Transmissions started on 22 September 1955.-Formation:...

    ,
  • for the London (Saturday and Sunday) and Midlands (Monday to Friday) franchises to Associated TeleVision
    Associated TeleVision
    Associated Television, often referred to as ATV, was a British television company, holder of various licences to broadcast on the ITV network from 24 September 1955 until 00:34 on 1 January 1982...

    , (ATV),
  • for the Midlands (Saturday and Sunday) and North of England (Saturday and Sunday) franchises to the Associated British Picture Corporation
    Associated British Corporation
    Associated British Corporation was one of a number of commercial television companies established in the United Kingdom during the 1950s by cinema chain companies in an attempt to safeguard their business by becoming involved with television which was taking away their cinema audiences.In this...

     as ABC Television, and
  • for the North of England (Monday to Friday) franchise to Granada Television
    Granada Television
    Granada Television is the ITV contractor for North West England. Based in Manchester since its inception, it is the only surviving original ITA franchisee from 1954 and is ITV's most successful....

    .


In January 1955 the ITA authorised the creation of ITN (Independent Television News), a company owned and operated by the ITV companies collectively, to provide a news service for the new network.

On 22 September 1955 the ITV service opened in the London area, where the ITA transmitter could reach a population of nearly 12 million. The first commercial on British television was for "Gibbs SR" toothpaste.http://www.youtube.com/watch?v=YSSpugVNQD4

Franchises awarded in 1956

  • The Central Scotland franchise was awarded to Scottish Television
    Scottish Television
    Scottish Television is Scotland's largest ITV franchisee, and has held the ITV franchise for Central Scotland since 31 August 1957. It is the second oldest ITV franchisee still active...

     (STV), from three applications.
  • The South Wales and West of England franchise (on both sides of the Severn Estuary) was awarded to Television Wales and the West
    Television Wales and the West
    Television Wales and the WestTelevision Wales and the WestTelevision Wales and the West , accessed 19 August 2006, accessed 19 August 2006 was the British "Independent Television" contractor for the franchise area serving 'South Wales and West of England' 1956–68 Television Wales and the...

    , TWW, from ten applications.

Franchises awarded in 1957

  • The South of England franchise was awarded to Southern Television
    Southern Television
    Southern Television was the first ITV broadcasting licence holder for the south and south-east of England from 30 August 1958 until the night of 31 December 1981. The company was launched as Southern Television Limited and the title Southern Television was consistently used on-air throughout its life...

    , from thirteen applications.
  • The North East England franchise was awarded to Tyne Tees Television
    Tyne Tees Television
    Tyne Tees Television is the ITV television franchise for North East England and parts of North Yorkshire. As of 2009, it forms part of a non-franchise ITV Tyne Tees & Border region, shared with the ITV Border region...

    , from eleven applications.

Franchises awarded in 1958

  • The East of England franchise was awarded to Anglia Television
    Anglia Television
    Anglia Television is the ITV franchise holder for the East Anglia franchise region. Although Anglia Television takes its name from East Anglia, its transmission coverage extends beyond the generally accepted boundaries of that region. The station is based at Anglia House in Norwich, with regional...

    , from eight applications.
  • The Northern Ireland franchise was awarded to Ulster Television
    UTV
    UTV is a television channel based in the UK region of Northern Ireland. The channel is the Channel 3 or Independent Television licensee for Northern Ireland and is operated by UTV Limited, a wholly owned subsidiary of UTV Media.- Terrestrial :* Analogue: Normally tuned to 3 * Freeview : 3...

     (UTV), from four applications.

Franchise awarded in 1959

  • The South West England franchise was awarded to Westward Television
    Westward Television
    Westward Television was the first ITV franchise holder for the South West of England from 29 April 1961 until 31 December 1981. After a difficult start, Westward provided a popular, distinctive and highly regarded service to its region, until public boardroom squabbles led to its franchise not...

    , from fifteen applications.

Franchises awarded in 1960

  • The franchise for the Channel Islands was awarded to Channel Television
    Channel Television
    Channel Television is a British television station which has served as an Independent Television contractor to the Channel Islands since 1962. It is based in Jersey...

    , from two applications, following the extension of the 1954 Television Act to the Islands by Order in Council, as it normally would not apply there.
  • The franchise for the English-Scottish Border and the Isle of Man
    Isle of Man
    The Isle of Man , otherwise known simply as Mann , is a self-governing British Crown Dependency, located in the Irish Sea between the islands of Great Britain and Ireland, within the British Isles. The head of state is Queen Elizabeth II, who holds the title of Lord of Mann. The Lord of Mann is...

     was awarded to Border Television
    Border Television
    Border Television is the ITV franchise holder for the Border region, spanning the England/Scotland border and covering Dumfries & Galloway region, a small part of the south-west area of Ayrshire, the Scottish Borders, parts of north and west Northumberland and the majority of Cumbria...

    , from two applications.
  • The franchise for North East Scotland was awarded to Grampian Television
    Grampian Television
    Grampian Television is the ITV franchisee for the North and North East of Scotland. Its coverage area includes the Scottish Highlands , Inverness, Aberdeen, Dundee and parts of north Fife...

    , from seven applications.

Franchise awarded in 1961

  • The franchise for West and North Wales was awarded to the Wales Television Association, Teledu Cymru, transmitting as WWN
    Wales West and North Television
    Wales Television, known on screen as Teledu Cymru and often abbreviated to WWN, was the Welsh "Independent Television" contractor awarded the franchise area serving 'North and West Wales', from 1962-68...

    , Wales (West and North) Television.


When WWN went on the air on 14 September 1962, the ITV Network was completed. However, due to the late commissioning of two of WWN's three transmitters, the company never received more than half the projected income and the company failed in January 1964; the two Welsh franchises were consequently merged, with TWW broadcasting to the whole of Wales.

Franchise review 1967

The 1967 franchise review involved substantial changes:
  • All weekday/weekend split franchises were ended except in London.
  • The North of England franchise was split between North West England, awarded to Granada Television
    Granada Television
    Granada Television is the ITV contractor for North West England. Based in Manchester since its inception, it is the only surviving original ITA franchisee from 1954 and is ITV's most successful....

    , and the three Ridings of Yorkshire to create Yorkshire Television
    Yorkshire Television
    Yorkshire Television, now officially known as ITV Yorkshire and sometimes unofficially abbreviated to YTV, is a British television broadcaster and the contractor for the Yorkshire franchise area on the ITV network...

    .
  • The new 7-day franchise in the Midlands was awarded to Associated TeleVision (ATV)
    Associated TeleVision
    Associated Television, often referred to as ATV, was a British television company, holder of various licences to broadcast on the ITV network from 24 September 1955 until 00:34 on 1 January 1982...

    .
  • The ITA asked ABC
    Associated British Corporation
    Associated British Corporation was one of a number of commercial television companies established in the United Kingdom during the 1950s by cinema chain companies in an attempt to safeguard their business by becoming involved with television which was taking away their cinema audiences.In this...

     and Associated-Rediffusion
    Associated-Rediffusion
    Associated-Rediffusion, later Rediffusion, London, was the British ITV contractor for London and parts of the surrounding counties, on weekdays between 1954 and 29 July 1968. Transmissions started on 22 September 1955.-Formation:...

     to merge, forming Thames Television
    Thames Television
    Thames Television was a licensee of the British ITV television network, covering London and parts of the surrounding counties on weekdays from 30 July 1968 until 31 December 1992....

     which was awarded the London Weekday franchise.
  • LWT
    London Weekend Television
    London Weekend Television was the name of the ITV network franchise holder for Greater London and the Home Counties including south Suffolk, middle and east Hampshire, Oxfordshire, south Bedfordshire, south Northamptonshire, parts of Herefordshire & Worcestershire, Warwickshire, east Dorset and...

     was awarded the London Weekend franchise (from 7 pm on Fridays).
  • Most controversially, TWW
    Television Wales and the West
    Television Wales and the WestTelevision Wales and the WestTelevision Wales and the West , accessed 19 August 2006, accessed 19 August 2006 was the British "Independent Television" contractor for the franchise area serving 'South Wales and West of England' 1956–68 Television Wales and the...

     lost its franchise for Wales and the West of England to Harlech Television, which soon became known as HTV
    HTV
    HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

    .


The 1967 franchises were subsequently extended in stages to expire in 1976, then 1979, and finally to expire on 31 December 1981. See the entry for the IBA
Independent Broadcasting Authority
The Independent Broadcasting Authority was the regulatory body in the United Kingdom for commercial television - and commercial/independent radio broadcasts...

 for details of the 1981 and 1991-2 franchise rounds.

Changes from 1972

The Sound Broadcasting Act 1972 gave the ITA responsibility for organising commercial radio in the UK, and reconstituted the ITA as the Independent Broadcasting Authority
Independent Broadcasting Authority
The Independent Broadcasting Authority was the regulatory body in the United Kingdom for commercial television - and commercial/independent radio broadcasts...

 (IBA) with effect from Wednesday 12 July 1972. The IBA was subsequently replaced by the Independent Television Commission
Independent Television Commission
The Independent Television Commission licensed and regulated commercial television services in the United Kingdom between 1 January 1991 and 28 December 2003....

 (ITC) (and the Radio Authority) under the provisions of the Broadcasting Act 1990
Broadcasting Act 1990
The Broadcasting Act 1990 is a law of the British parliament, often regarded by both its supporters and its critics as a quintessential example of Thatcherism. The aim of the Act was to reform the entire structure of British broadcasting; British television, in particular, had earlier been...

, which themselves were replaced by the Office of Communications (Ofcom
Ofcom
Ofcom is the government-approved regulatory authority for the broadcasting and telecommunications industries in the United Kingdom. Ofcom was initially established by the Office of Communications Act 2002. It received its full authority from the Communications Act 2003...

) at the end of 2003.
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