Bertolli
Encyclopedia
Bertolli is an international brand
of Italian
and Mediterranean food. The company was founded in 1865, in Lucca
, Tuscany
, by Francesco Bertolli, and was then bought by Unilever
.
Bertolli is known for its olive oil
, in which it is the global market leader, but has now widened its range to include pasta
sauce
s and ready meals.
In 2008, Unilever sold the olive oil business to Grupo SOS, Spain
’s second-largest food group, for £500m as part of its disposal of non-core businesses. The transaction included the sale of the Italian Maya, Dante, and San Giorgio olive oil and seed oil businesses, as well as the factory at Inveruno
, Province of Milan
, Lombardy
; Unilever retained the Bertolli brand for all other categories including margarine, pasta sauces, and frozen meals.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of Italian
Italian cuisine
Italian cuisine has developed through centuries of social and political changes, with roots as far back as the 4th century BCE. Italian cuisine in itself takes heavy influences, including Etruscan, ancient Greek, ancient Roman, Byzantine, Jewish and Arab cuisines...
and Mediterranean food. The company was founded in 1865, in Lucca
Lucca
Lucca is a city and comune in Tuscany, central Italy, situated on the river Serchio in a fertile plainnear the Tyrrhenian Sea. It is the capital city of the Province of Lucca...
, Tuscany
Tuscany
Tuscany is a region in Italy. It has an area of about 23,000 square kilometres and a population of about 3.75 million inhabitants. The regional capital is Florence ....
, by Francesco Bertolli, and was then bought by Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
.
Bertolli is known for its olive oil
Olive oil
Olive oil is an oil obtained from the olive , a traditional tree crop of the Mediterranean Basin. It is commonly used in cooking, cosmetics, pharmaceuticals, and soaps and as a fuel for traditional oil lamps...
, in which it is the global market leader, but has now widened its range to include pasta
Pasta
Pasta is a staple food of traditional Italian cuisine, now of worldwide renown. It takes the form of unleavened dough, made in Italy, mostly of durum wheat , water and sometimes eggs. Pasta comes in a variety of different shapes that serve for both decoration and to act as a carrier for the...
sauce
Sauce
In cooking, a sauce is liquid, creaming or semi-solid food served on or used in preparing other foods. Sauces are not normally consumed by themselves; they add flavor, moisture, and visual appeal to another dish. Sauce is a French word taken from the Latin salsus, meaning salted...
s and ready meals.
In 2008, Unilever sold the olive oil business to Grupo SOS, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
’s second-largest food group, for £500m as part of its disposal of non-core businesses. The transaction included the sale of the Italian Maya, Dante, and San Giorgio olive oil and seed oil businesses, as well as the factory at Inveruno
Inveruno
Inveruno is a comune in the Province of Milan in the Italian region Lombardy, located about 25 km west of Milan.As of 31 December 2004, it had a population of 8,377 and an area of 12.2 km²....
, Province of Milan
Province of Milan
The Province of Milan : /) is a province in the Lombardy region of Italy. Its capital is the city of Milan. The provincial territory is highly urbanized, resulting in the third highest population density among the Italian provinces with more than 2,000 inhabitants/km2, just behind the provinces of...
, Lombardy
Lombardy
Lombardy is one of the 20 regions of Italy. The capital is Milan. One-sixth of Italy's population lives in Lombardy and about one fifth of Italy's GDP is produced in this region, making it the most populous and richest region in the country and one of the richest in the whole of Europe...
; Unilever retained the Bertolli brand for all other categories including margarine, pasta sauces, and frozen meals.