Bet on Black
Encyclopedia
Bet on Black, occasionally referred to as "Snail Race", is an advertising campaign run in 2000 by Diageo
to promote Guinness
-brand stout
in the United Kingdom. The piece, directed by Frank Budgen
, follows a snail race
taking place in a town of Latin America
n appearance. It is the third piece of the Good things come to those who wait
campaign launched by Abbott Mead Vickers BBDO
in 1996, following on from Swimblack
and Surfer
.
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....
to promote Guinness
Guinness
Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide, brewed in almost...
-brand stout
Stout
Stout is a dark beer made using roasted malt or barley, hops, water and yeast. Stouts were traditionally the generic term for the strongest or stoutest porters, typically 7% or 8%, produced by a brewery....
in the United Kingdom. The piece, directed by Frank Budgen
Frank Budgen (director)
Frank Budgen is a British commercial director and co-founder of Gorgeous Enterprises, a London-based film production company. He was voted as the Directors Guild of America commercial director of the year in 2007...
, follows a snail race
Snail racing
Snail racing is a sport that involves the racing of two or more air-breathing land snails, terrestrial pulmonate gastropod molluscs. Usually the common garden snail species Helix aspersa is used...
taking place in a town of Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
n appearance. It is the third piece of the Good things come to those who wait
Good things come to those who wait
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to...
campaign launched by Abbott Mead Vickers BBDO
Abbott Mead Vickers BBDO
AMV BBDO is an advertising agency that works with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV identifies and addresses business challenges for its clients with integrated campaigns, incorporating digital, social, experiential, print or broadcast...
in 1996, following on from Swimblack
Swimblack
Swimblack is a 1998 advertisement for Guinness-brand draught stout broadcast in the United Kingdom. It is the first in the Good things come to those who wait advertising campaign created by Abbott Mead Vickers BBDO who had won the Guinness account from Ogilvy & Mather in January 1998...
and Surfer
Surfer (Guinness)
Surfer is a critically acclaimed integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred around a Polynesian surfer...
.