Bisleri
Encyclopedia
Bisleri is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India.
It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India. , Bisleri has 8 plants & 11 franchisees all over India.
in glass bottles in two varieties – bubbly & still in 1965. Parle
bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name ‘Bisleri’. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe.After that Ramesh J. Chauhan sold his stake to Wakharikar & Sons,but all operations are under Ramesh J.Chauhan.
The brand name Bisleri is so popular in India that it is used as generic name
for bottled water.
It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India. , Bisleri has 8 plants & 11 franchisees all over India.
Composition
The composition of Bisleri Water in milligrams per litre (mg/l):- 160-TDS
- 7.2-ph factor
- 13.6-Calcium
- 22-Chlorides
- 58-Bicarbonate
- 7.8-Magnesium
- 2-Nitrate
- 19.3-Sulphates
- 66.1-Hardness
History
Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in MumbaiMumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
in glass bottles in two varieties – bubbly & still in 1965. Parle
Parle Agro
Parle Agro is an Indian private limited company. It owns the brands like Frooti, Appy, LMN, Hippo and Bailley.- History :Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai...
bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name ‘Bisleri’. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe.After that Ramesh J. Chauhan sold his stake to Wakharikar & Sons,but all operations are under Ramesh J.Chauhan.
The brand name Bisleri is so popular in India that it is used as generic name
Genericized trademark
A genericized trademark is a trademark or brand name that has become the colloquial or generic description for, or synonymous with, a general class of product or service, rather than as an indicator of source or affiliation as intended by the trademark's holder...
for bottled water.