Parle Agro
Encyclopedia
Parle Agro is an Indian private limited
company. It owns the brands like Frooti
, Appy, LMN, Hippo and Bailley.
, Mumbai. The Parle brand became well-known in India following the success of products such as the Parle-G
biscuits and the Thums Up
soft drink.
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:
All three companies continue to use the family trademark name "Parle".
Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti
, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.
The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionary business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionary products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. In 2009, the Bombay High Court
ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.
Parle Agro also diversified into production of PET
preforms (semi-finished bottles) in 1996. Its customers include companies in the beverages, edible oil, confectionery and pharmaceutical segments.
Appy
Appy Fizz
Saint Juice
LMN
Grappo Fizz
Snacks
Private company limited by shares
A private company limited by shares, usually called a private limited company , is a type of company incorporated under the laws of England and Wales, Scotland, that of certain Commonwealth countries and the Republic of Ireland...
company. It owns the brands like Frooti
Frooti
Frooti, or Mango Frooti, as it is popularly called, is the largest-selling mango drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. Frooti was launched in 1985 in TetraPak packages. It is also now available in PET bottles and...
, Appy, LMN, Hippo and Bailley.
History
Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile ParleVile Parle
Vile Parle , also known as "Parla", is a suburb of Mumbai. Vile Parle is also the name of the railway station in this suburb, on the Mumbai suburban railway on the Western Railway railway line. Vile Parle has a significantly strong base of Marathi and Gujarati population. The name "Vile Parle" has...
, Mumbai. The Parle brand became well-known in India following the success of products such as the Parle-G
Parle-G
Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products Pvt Ltd. in India. , it is the largest selling brand of biscuits in the world according to Nielsen....
biscuits and the Thums Up
Thums Up
Thums Up is a best-selling brand of cola in India, where its bold, red thumbs up logo is common. Introduced in 1977 to offset the expulsion of The Coca-Cola Company and other foreign companies from India, Thums Up, Limca, and Campa Cola gained nationwide acceptance...
soft drink.
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:
- Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack)
- Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as FrootiFrootiFrooti, or Mango Frooti, as it is popularly called, is the largest-selling mango drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. Frooti was launched in 1985 in TetraPak packages. It is also now available in PET bottles and...
and Appy) - Parle BisleriBisleriBisleri is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India.It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of...
, led by Ramesh Chauhan
All three companies continue to use the family trademark name "Parle".
Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti
Frooti
Frooti, or Mango Frooti, as it is popularly called, is the largest-selling mango drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. Frooti was launched in 1985 in TetraPak packages. It is also now available in PET bottles and...
, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.
The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionary business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionary products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. In 2009, the Bombay High Court
Bombay High Court
Bombay High Court at Mumbai, Maharashtra, is the High Court of India with jurisdiction over the states of Maharashtra & Goa, and, the Union Territories of Daman and Diu and Dadra and Nagar Haveli...
ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.
Brands
Parle Agro Pvt. Ltd operates under three major business verticals:- Beverages – fruit drinks, nectars, juice, sparkling drinks
- Water – packaged drinking water
- Foods – confectionery, snacks
Parle Agro also diversified into production of PET
Polyethylene terephthalate
Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...
preforms (semi-finished bottles) in 1996. Its customers include companies in the beverages, edible oil, confectionery and pharmaceutical segments.
Beverages
FrootiFrooti
Frooti, or Mango Frooti, as it is popularly called, is the largest-selling mango drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. Frooti was launched in 1985 in TetraPak packages. It is also now available in PET bottles and...
- Launched in 1985, Frooti was India's only beverage sold in a Tetra PakTetra PakTetra Pak is a multinational food processing and packaging company of Swedish origin. It was founded in 1951 in Lund, Sweden, by Ruben Rausing. It was Erik Wallenberg who invented the tetrahedral package, today known as Tetra Classic...
packaging at the time. It went on to became the largest selling MangoMangoThe mango is a fleshy stone fruit belonging to the genus Mangifera, consisting of numerous tropical fruiting trees in the flowering plant family Anacardiaceae. The mango is native to India from where it spread all over the world. It is also the most cultivated fruit of the tropical world. While...
drink in the country.
Appy
- Appy Classic was launched in 1986 as an apple nectar and originally available in a white tetra pack with an apple and leaf graphic. , it comes in black tetra packaging. It was the first apple nectar to be launched in India.
Appy Fizz
- Launched in 2005, Appy Fizz is India’s first sparkling apple drink available in a champagne shaped PET bottle.
Saint Juice
- Launched in 2008, Saint Juice is available in three variants – Orange, Mixed fruit, Grape and Apple. At the time of its launch, its USPUnique selling propositionThe Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands...
was "100% juice with no added color, sugar or preservatives".
LMN
- LMN was launched in March 2009, as non-carbonated lemon drink (nimbu paani or lemonade)
Grappo Fizz
- Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the sparkling fruit drinks category in India, Grappo Fizz is along the lines of existing product Appy Fizz.
Food
Confectionary- Mintrox mints (launched in 2008), hard mint candy available in 2 flavors
- Buttercup candies (launched in 2008), hard boiled candy; it is targeted at kids and adults alike.
- Buttercup Softease, a toffee available in 4 flavors
- Softease Mithai, a toffee available in 3 flavors
Snacks
- Hippo (launched in 2009), baked snack available in seven flavors