Bmycharity
Encyclopedia
Bmycharity provides online sponsorship and donation processing services to UK charities and their supporters. Individual fundraisers use Bmycharity's personal sponsorship pages to collect secure online credit
and debit card
sponsorship donations from fundraisers which would otherwise be collected offline as cheque and cash donations. Fundraisers set up a personal homepage and email
a link out to friends and family, who follow the link to make a donation by debit or credit card. The money is then transferred to the charity, who can claim an extra 28% of the donation in Gift Aid
on all donations given by UK taxpayers.
Charities such as Oxfam
, Cancer Research UK
and World Vision
as well as many much smaller organisations have opted to use Bmycharity to streamline their fundraising processes. Although BMY Limited, which developed and hosts the service, charges transaction fees, the rapid take-up of the service suggests that the reduced administration and banking charges, coupled with increased Gift Aid income outweigh these costs. Two price plans are offered to client charities, including one with no monthly fee.
Bmycharity was set up in 2000 by Ben Brabyn and Matt Cooper. BMY Limited is privately held, and currently employs 4 people based in London. In 2007, the company launched a related service — Giftshare — designed to bring the capabilities of Bmycharity to a wider audience and new market.
On March 10, 2010 the decision was taken to withdraw the service as of March 31, 2010. Shortly before the site closed, it was revealed that Bmycharity had helped raise over £28million for over 300 charities.
Less than a week later however, it was announced that Bmycharity was to merge with the charity Help for Heroes
to form BmyHero. Despite being associated with one charity in particular, BmyHero will continue in effectively the same way as previously.
Credit card
A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services...
and debit card
Debit card
A debit card is a plastic card that provides the cardholder electronic access to his or her bank account/s at a financial institution...
sponsorship donations from fundraisers which would otherwise be collected offline as cheque and cash donations. Fundraisers set up a personal homepage and email
Email
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
a link out to friends and family, who follow the link to make a donation by debit or credit card. The money is then transferred to the charity, who can claim an extra 28% of the donation in Gift Aid
Gift Aid
Gift Aid is a UK tax incentive that enables tax-effective giving by individuals to charities in the United Kingdom. Gift Aid was originally introduced in Finance Act 1990 for donation from 1 October 1990, but was originally limited to cash gifts of £600 or more...
on all donations given by UK taxpayers.
Charities such as Oxfam
Oxfam
Oxfam is an international confederation of 15 organizations working in 98 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives...
, Cancer Research UK
Cancer Research UK
Cancer Research UK is a cancer research and awareness charity in the United Kingdom, formed on 4 February 2002 by the merger of The Cancer Research Campaign and the Imperial Cancer Research Fund. Its aim is to reduce the number of deaths from cancer. As the world's largest independent cancer...
and World Vision
World Vision
World Vision, founded in the USA in 1950, is an evangelical relief and development organization whose stated goal is "to follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of...
as well as many much smaller organisations have opted to use Bmycharity to streamline their fundraising processes. Although BMY Limited, which developed and hosts the service, charges transaction fees, the rapid take-up of the service suggests that the reduced administration and banking charges, coupled with increased Gift Aid income outweigh these costs. Two price plans are offered to client charities, including one with no monthly fee.
Bmycharity was set up in 2000 by Ben Brabyn and Matt Cooper. BMY Limited is privately held, and currently employs 4 people based in London. In 2007, the company launched a related service — Giftshare — designed to bring the capabilities of Bmycharity to a wider audience and new market.
On March 10, 2010 the decision was taken to withdraw the service as of March 31, 2010. Shortly before the site closed, it was revealed that Bmycharity had helped raise over £28million for over 300 charities.
Less than a week later however, it was announced that Bmycharity was to merge with the charity Help for Heroes
Help for Heroes
Help for Heroes is a British charity launched on 1 October 2007 to help provide better facilities for British servicemen and women wounded since September 11, 2001. It was founded by Bryn Parry OBE and his wife Emma Parry OBE after they visited soldiers at Selly Oak Hospital in Birmingham...
to form BmyHero. Despite being associated with one charity in particular, BmyHero will continue in effectively the same way as previously.