Bodog
Encyclopedia
Bodog is an online entertainment brand launched in 1994 by Calvin Ayre
.
Originally the company traded at (www.bodog.com) but the brand was later divested and intellectual property rights were assigned to and consolidated in BodogBrand.com . The trademark and brand has been subsequently licensed to a series of organizations worldwide.
and he has described the BodogBrand.com licensing model as “not unlike the Virgin-branded venture capital organization founded by Richard Branson
”.
The Bodog brand is largely focused on the online gambling
industry, notwithstanding attempts to license the brand into the television, music and event production spaces, which have been largely unsuccessful. In an effort to promote the Bodog brand further, Bodog Europe's CEO, Patrik Selin, signed a deal with English Premier League side West Bromwich Albion, to become new official club sponsor for the next two seasons, from July 1st 2011.
The Bodog brand was licensed by BodogBrand.com to the MMGG after the original Bodog gaming organization withdrew from the United States market following the passsage of the SAFE Port Act
in 2006 . According to a 2009 interview with CEO Alwyn Morris, following the passage of anti-online gambling legislation by the U.S. Congress in 2006, the original, Antigua-based Bodog gaming enterprise resolved to withdraw from the U.S. market. The MMGG then approached BodogBrand.com and negotiated an exclusive license to use the brand for the purposes of marketing the MMGG's online gaming services within that region. The MMGG is led by its CEO Alwyn Morris
, a member of the Mohawk nation in Kahnawake, and recipient of Order of Canada
, the highest order that can be bestowed upon a Canadian civilian . A private company, the MMGG is headquartered in the Mohawk Territory of Kahnawake in Quebec
, Canada
– part of the seven communities that make up the Mohawk Nation. The MMGG operates pursuant to a remote gaming license issued by the Kahnawake Gaming Commission
, and is authorized by that license to offer gaming services worldwide.
While MMGG originally operated from the domain name Bodog.com; however, on May 23, 2011 the group announced its intention to allow its license agreement with BodogBrand.com for the Bodog.com domain to expire and that it had migrated its services to www.Bodog.eu. Industry media speculated that the transition to the new domain was a preemptive decision in the face of a round of domain name seizures by the US Department of Justice in early 2011. However, since then it is believed the agreement with MMGG is to be terminated at the end of 2011 as the bodog brand seeks to remove any ties to the US market.
and event production enterprise. The brand was licensed to a Canadian events production licensee in 2006, which produced a television series of the same name, which aired on The Score Television Network, Ion Television, and The Fight Network
. Each episode followed two fighters in their training and ended with a bout between the two fighters. Bodog Fight also produced pay-per-view events which featured top-ranked fighters including Fedor Emelianenko
, Aleksander Emelianenko
and Matt Lindland
.
Bodog Fight ceased operations in 2008 .http://www.mmapayout.com/2008/04/bodog-reportedly-close-to-finished.html
, former CEO of the Ongame Poker Network. Selin indicates that he has acquired the source code to the proprietary poker product and commitments from Morris Mohawk Gaming Group, Bodog Europe and Haydock to join the Bodog Network and provide a liquidity base upon the launch of the network.
The Bodog Poker Network has created debate within the poker industry over which type of players poker should seek to attract arguing depositing players are more important than winning players
On May 14, 2011, Bodog Poker signed Tatjana Pašalić
, European poker player and commentator, to become a member of "Team Bodog".
At the time of his victory, 2006 World Series of Poker
Main Event winner Jamie Gold
was also a member of Team Bodog, but that business relationship ended on January 25, 2007. Team Bodog poker player Matt McCullough finished third at the 2007 World Series of Poker Europe
Main Event taking home £381,910 ($766,674 US).
coffee and coffee technology in the Philippines.
The Bodog Coffee venture had been discussed by BodogBrand.com founder Calvin Ayre
two years previously during an interview with eGaming Review Magazine, during which Ayre indicated that the coffee venture could be a Starbucks
-like model combining Bodog-branded kiosks and shop fronts and a Bodog-branded coffee line.
.
Calvin Ayre
Calvin Ayre is the founder of the Bodog online gaming and entertainment brand, which he developed and launched in 1994. Ayre received a Bachelor of Sciences in General Sciences from the University of Waterloo in 1984...
.
Originally the company traded at (www.bodog.com) but the brand was later divested and intellectual property rights were assigned to and consolidated in BodogBrand.com . The trademark and brand has been subsequently licensed to a series of organizations worldwide.
Business Model
BodogBrand.com is an intellectual property licensing enterprise, licensing the rights to other Bodog entities. Bodog was founded by Calvin AyreCalvin Ayre
Calvin Ayre is the founder of the Bodog online gaming and entertainment brand, which he developed and launched in 1994. Ayre received a Bachelor of Sciences in General Sciences from the University of Waterloo in 1984...
and he has described the BodogBrand.com licensing model as “not unlike the Virgin-branded venture capital organization founded by Richard Branson
Richard Branson
Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin Group of more than 400 companies....
”.
The Bodog brand is largely focused on the online gambling
Online gambling
Online gambling, also known as Internet gambling and iGambling, is a general term for gambling using the Internet.-Online poker:Online poker tables commonly offer Texas hold 'em, Omaha, Seven-card stud, razz, HORSE and other game types in both tournament and ring game structures...
industry, notwithstanding attempts to license the brand into the television, music and event production spaces, which have been largely unsuccessful. In an effort to promote the Bodog brand further, Bodog Europe's CEO, Patrik Selin, signed a deal with English Premier League side West Bromwich Albion, to become new official club sponsor for the next two seasons, from July 1st 2011.
Morris Mohawk Gaming Group
The Morris Mohawk Gaming Group (MMGG) is an online gambling company best known for its Bodog-branded website www.bodog.eu.The Bodog brand was licensed by BodogBrand.com to the MMGG after the original Bodog gaming organization withdrew from the United States market following the passsage of the SAFE Port Act
SAFE Port Act
The Security and Accountability For Every Port Act of 2006 was an Act of Congress in the United States covering port security and to which an online gambling measure was added at the last moment...
in 2006 . According to a 2009 interview with CEO Alwyn Morris, following the passage of anti-online gambling legislation by the U.S. Congress in 2006, the original, Antigua-based Bodog gaming enterprise resolved to withdraw from the U.S. market. The MMGG then approached BodogBrand.com and negotiated an exclusive license to use the brand for the purposes of marketing the MMGG's online gaming services within that region. The MMGG is led by its CEO Alwyn Morris
Alwyn Morris
Alwyn Morris, CM is a Canadian sprint kayaker who competed in the 1980s. Competing in two Summer Olympics, he won two medals at Los Angeles in 1984 with a gold in the K-2 1000 m and a bronze in the K-2 500 m events....
, a member of the Mohawk nation in Kahnawake, and recipient of Order of Canada
Order of Canada
The Order of Canada is a Canadian national order, admission into which is, within the system of orders, decorations, and medals of Canada, the second highest honour for merit...
, the highest order that can be bestowed upon a Canadian civilian . A private company, the MMGG is headquartered in the Mohawk Territory of Kahnawake in Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
– part of the seven communities that make up the Mohawk Nation. The MMGG operates pursuant to a remote gaming license issued by the Kahnawake Gaming Commission
Kahnawake Gaming Commission
The Kahnawake Gaming Commission is a gaming regulatory body that licenses and regulates a large number of online casinos, online poker rooms and online sportsbook sites, as well as three land-based poker rooms that are situated within the Mohawk Territory of Kahnawake.The Commission was first...
, and is authorized by that license to offer gaming services worldwide.
While MMGG originally operated from the domain name Bodog.com; however, on May 23, 2011 the group announced its intention to allow its license agreement with BodogBrand.com for the Bodog.com domain to expire and that it had migrated its services to www.Bodog.eu. Industry media speculated that the transition to the new domain was a preemptive decision in the face of a round of domain name seizures by the US Department of Justice in early 2011. However, since then it is believed the agreement with MMGG is to be terminated at the end of 2011 as the bodog brand seeks to remove any ties to the US market.
Bodog Fight
Bodog Fight was a mixed martial artsMixed martial arts
Mixed Martial Arts is a full contact combat sport that allows the use of both striking and grappling techniques, both standing and on the ground, including boxing, wrestling, Brazilian jiu-jitsu, muay Thai, kickboxing, karate, judo and other styles. The roots of modern mixed martial arts can be...
and event production enterprise. The brand was licensed to a Canadian events production licensee in 2006, which produced a television series of the same name, which aired on The Score Television Network, Ion Television, and The Fight Network
The Fight Network
Fight Network is a Canadian English language Category B specialty channel devoted to airing programming related to wrestling, boxing, mixed martial arts, and other combatant styles...
. Each episode followed two fighters in their training and ended with a bout between the two fighters. Bodog Fight also produced pay-per-view events which featured top-ranked fighters including Fedor Emelianenko
Fedor Emelianenko
Fedor Vladimirovich Emelianenko) is a Russian heavyweight mixed martial artist. He has won numerous tournaments and accolades in multiple sports, most notably the Pride 2004 Grand Prix and the World Combat Sambo championship on four occasions, as well as medaling in the Russian national Judo...
, Aleksander Emelianenko
Aleksander Emelianenko
Alexander Vladimirovich Emelianenko , more commonly known as Alexander Emelianenko or Aleksander Emelianenko, is a Russian mixed martial artist. He is a three-times Russian national Sambo champion and three-time world Sambo champion in the absolute division...
and Matt Lindland
Matt Lindland
Matthew James Lindland is an American mixed martial artist, Olympic wrestler and politician. He won the Oregon Republican Party's nomination for the Oregon House of Representatives, District 52 seat on May 20, 2008....
.
Bodog Fight ceased operations in 2008 .http://www.mmapayout.com/2008/04/bodog-reportedly-close-to-finished.html
Bodog Poker Network
In September of 2009, BodogBrand.com announced a fourth online gaming brand license arrangement with Patrik SelinPatrik Selin
Patrik Selin is the Chief Executive Officer of Bodog UK, an online gaming and entertainment website.- Ongame :...
, former CEO of the Ongame Poker Network. Selin indicates that he has acquired the source code to the proprietary poker product and commitments from Morris Mohawk Gaming Group, Bodog Europe and Haydock to join the Bodog Network and provide a liquidity base upon the launch of the network.
The Bodog Poker Network has created debate within the poker industry over which type of players poker should seek to attract arguing depositing players are more important than winning players
On May 14, 2011, Bodog Poker signed Tatjana Pašalić
Tatjana Pasalic
Tatjana Pasalic is a Croatian poker presenter, blogger and a poker player.-Biography:She was born in Bosanska Gradiška, Bosnia and Herzegovina, one of the 6 former Yugoslavian countries but lived in Zagreb, Croatia since 2 months after her birth. At the age of 19 moved to Denmark and started...
, European poker player and commentator, to become a member of "Team Bodog".
At the time of his victory, 2006 World Series of Poker
2006 World Series of Poker
The 2006 World Series of Poker began on June 25, 2006 with "satellite" events, with regular play commencing on June 26 with the annual Casino Employee event, and the Tournament of Champions held on June 28 and 29...
Main Event winner Jamie Gold
Jamie Gold
Jamie M. Gold is an American television producer, a talent agent, and poker player, based in Malibu, California. He is known for winning the 2006 World Series of Poker Main Event and currently divides his time between his activities as president of production for the entertainment company,...
was also a member of Team Bodog, but that business relationship ended on January 25, 2007. Team Bodog poker player Matt McCullough finished third at the 2007 World Series of Poker Europe
World Series of Poker Europe
The World Series of Poker Europe is the first expansion effort of World Series of Poker-branded poker tournaments outside the United States. Since 1970, participants had to travel to Las Vegas if they wanted to compete in the World Series of Poker...
Main Event taking home £381,910 ($766,674 US).
Bodog Coffee
In 2011, BodogBrand.com announced a brand license agreement with Bodog Coffee, a food and beverage start-up that owns the national distribution rights to IllyIlly
illycaffè is a brand of coffee produced in Trieste, Italy.illy produces only one blend in three roast variations: normal, dark roast, and decaffeinated. The blend is packaged as whole beans, pre-ground coffee, E.S.E. pods, or iperEspresso Capsules....
coffee and coffee technology in the Philippines.
The Bodog Coffee venture had been discussed by BodogBrand.com founder Calvin Ayre
Calvin Ayre
Calvin Ayre is the founder of the Bodog online gaming and entertainment brand, which he developed and launched in 1994. Ayre received a Bachelor of Sciences in General Sciences from the University of Waterloo in 1984...
two years previously during an interview with eGaming Review Magazine, during which Ayre indicated that the coffee venture could be a Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
-like model combining Bodog-branded kiosks and shop fronts and a Bodog-branded coffee line.
BUK Ltd. / Bodog UK
In July, 2011, BodogBrand.com announced that its latest brand licensee - Bodog UK - had been granted Remote and Non-Remote Gaming Licenses from the UK Gambling Commission Bodog UK's brand license is reported to be limited to the United Kingdom and its online gambling website www.bodog.co.uk will be restricted to UK residents. Bodog UK is led by Bodog Europe CEO Patrik SelinPatrik Selin
Patrik Selin is the Chief Executive Officer of Bodog UK, an online gaming and entertainment website.- Ongame :...
.