.gif)
Boost (chocolate)
Encyclopedia
Boost is a brand of chocolate bar currently manufactured by Cadbury
. The bar is sold in the United Kingdom
and South Africa
by Cadbury UK and in Australia
and New Zealand
by Cadbury Australia
. Its wrapper says that it consists of milk chocolate with caramel
and biscuit
filling. The wrapper also states that Boost is "Charged with glucose
."
version with peanut butter
(yellow wrapper) and a biscuit version. The coconut version is no longer available. The peanut variant is now called a Starbar
. Starbar
originally existed before peanut Boost but was taken off the market and rebranded. Then they changed their mind and rebranded it as Starbar
again. The biscuit version is now the standard Boost bar. A further version was launched in the UK in 2002 with a green wrapper: this contained guarana
; was marketed alongside the biscuit Boost; and advertised with the slogan "Boost Guarana: One Step Ahead".
For a while Boost was advertised on television by comedy duo Reeves and Mortimer
. This led to the unconventional advertising slogan
"It's slightly rippled with a flat under-side."
In Ireland, Miriam Rynne attempted to convince people that Boost bars are known as Moro
bars. A peanut Moro bar is part of the range. In 2007 there was a limited-edition coconut Moro on sale in Ireland.
The Boost bar has been released in New Zealand under the popular Moro brand as Moro Gold.
In 2009 the Boost packaging was redesigned and now includes the Cadbury name on the front. Also the Boost Duo was launched; two smaller Boost bars in one wrapper.
Late in 2010, the Boost Stix bar introduced to Australian consumers, and is a finger bar much like a Mars
Twix
.
Cadbury
-Businesses:*Cadbury Adams, the company's North American subsidiary*Cadbury Ireland, the company's Irish subsidiary*Cadbury UK, the company's UK subsidiary*Cadbury India, the company's Indian subsidiary*Cadbury New Zealand, the company's New Zealand subsidiary...
. The bar is sold in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
by Cadbury UK and in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
by Cadbury Australia
Cadbury
-Businesses:*Cadbury Adams, the company's North American subsidiary*Cadbury Ireland, the company's Irish subsidiary*Cadbury UK, the company's UK subsidiary*Cadbury India, the company's Indian subsidiary*Cadbury New Zealand, the company's New Zealand subsidiary...
. Its wrapper says that it consists of milk chocolate with caramel
Caramel
Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....
and biscuit
Biscuit
A biscuit is a baked, edible, and commonly flour-based product. The term is used to apply to two distinctly different products in North America and the Commonwealth Nations....
filling. The wrapper also states that Boost is "Charged with glucose
Glucose
Glucose is a simple sugar and an important carbohydrate in biology. Cells use it as the primary source of energy and a metabolic intermediate...
."
History
Boost was launched in 1985 as a tough coconut and caramel bar, coated in chocolate. It was then relaunched in a further two variants: a peanutPeanut
The peanut, or groundnut , is a species in the legume or "bean" family , so it is not a nut. The peanut was probably first cultivated in the valleys of Peru. It is an annual herbaceous plant growing tall...
version with peanut butter
Peanut butter
Peanut butter is a food paste made primarily from ground dry roasted peanuts, popular in North America, Netherlands, United Kingdom, and parts of Asia, particularly the Philippines and Indonesia. It is mainly used as a sandwich spread, sometimes in combination as in the peanut butter and jelly...
(yellow wrapper) and a biscuit version. The coconut version is no longer available. The peanut variant is now called a Starbar
Starbar
Star Bar is a brand of chocolate bar currently manufactured by Cadbury Ireland. Initially popular in the mid-1970s, the Star Bar largely exists due to a small but loyal fan-base that includes Noel Gallagher , as the product has not been advertised or promoted for years...
. Starbar
Starbar
Star Bar is a brand of chocolate bar currently manufactured by Cadbury Ireland. Initially popular in the mid-1970s, the Star Bar largely exists due to a small but loyal fan-base that includes Noel Gallagher , as the product has not been advertised or promoted for years...
originally existed before peanut Boost but was taken off the market and rebranded. Then they changed their mind and rebranded it as Starbar
Starbar
Star Bar is a brand of chocolate bar currently manufactured by Cadbury Ireland. Initially popular in the mid-1970s, the Star Bar largely exists due to a small but loyal fan-base that includes Noel Gallagher , as the product has not been advertised or promoted for years...
again. The biscuit version is now the standard Boost bar. A further version was launched in the UK in 2002 with a green wrapper: this contained guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...
; was marketed alongside the biscuit Boost; and advertised with the slogan "Boost Guarana: One Step Ahead".
For a while Boost was advertised on television by comedy duo Reeves and Mortimer
Vic and Bob
Vic Reeves and Bob Mortimer , more commonly known simply as Vic and Bob or Reeves and Mortimer, are a British comedy double act...
. This led to the unconventional advertising slogan
Advertising slogan
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name...
"It's slightly rippled with a flat under-side."
In Ireland, Miriam Rynne attempted to convince people that Boost bars are known as Moro
Moro (chocolate bar)
Moro is the brand name of two different versions of chocolate bar made by Cadbury plc. One bar consists of nougat, biscuit and caramel filling and chocolate covering. The wrapper is blue, with the 'Moro' logo in yellow. It is available in Ireland...
bars. A peanut Moro bar is part of the range. In 2007 there was a limited-edition coconut Moro on sale in Ireland.
The Boost bar has been released in New Zealand under the popular Moro brand as Moro Gold.
In 2009 the Boost packaging was redesigned and now includes the Cadbury name on the front. Also the Boost Duo was launched; two smaller Boost bars in one wrapper.
Late in 2010, the Boost Stix bar introduced to Australian consumers, and is a finger bar much like a Mars
Mars, Incorporated
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...
Twix
Twix
Twix is a chocolate bar made by Mars, Inc., consisting of a biscuit finger, topped with caramel and coated in milk chocolate. Being somewhat smaller in width than other confectionery bars, Twix bars are typically packaged in pairs...
.