Brand Malaysia with Peter Pek
Encyclopedia
Brand Malaysia with Peter Pek is the only radio
branding
talk show
in Malaysia. Hosted by Peter Pek
, the brand
strategist, writer
, columnist
, editor
, publisher, designer
, creative director
, public speaker, corporate celebrity
branding guru, radio
and television personality, the show airs through Radio24
. Broadcasting on the 93.9 FM
frequency, Radio24 is the only 24-hour news
and talk
radio station in Malaysia. The station broadcasts domestic, regional and world news
through hourly news bulletins, half-hourly news highlights and breaking news
as and when they happen through live coverages and cross-overs. The station also has an array of talk shows. It also airs at frequent intervals, traffic, weather and stock market reports. The station also provides live audio streaming through its website.
in 2008. The show can also be heard via audio streaming through Radio24's website.
episodes through the show's website at www.brandmalaysia.fm in March 2008, making Peter Pek the first Malaysian CEO to podcast. The show is also the first Malaysian radio program to podcast, and the first to be listed in iTunes
.
and the other is someone from the branding or related industry. The show is divided into five segments and each guest is given about half the time in each segment to speak. The format of the show represents an interview style, in which the host, Peter Pek, asks his guests questions related to their brand or business.
The show looks at and discusses all aspects of branding, from brand equity
to brand extension
, brand protection from trademarks to the latest trends employed in the branding and marketing
industries.
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
branding
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
talk show
Talk show
A talk show or chat show is a television program or radio program where one person discuss various topics put forth by a talk show host....
in Malaysia. Hosted by Peter Pek
Peter Pek
Peter Pek MCSD is a brand strategist, writer, columnist, editor, publisher, designer, creative director, public relations professional, public speaker, corporate celebrity, radio and television personality from Malaysia...
, the brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
strategist, writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....
, columnist
Columnist
A columnist is a journalist who writes for publication in a series, creating an article that usually offers commentary and opinions. Columns appear in newspapers, magazines and other publications, including blogs....
, editor
Editing
Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...
, publisher, designer
Designer
A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...
, creative director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
, public speaker, corporate celebrity
Celebrity
A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...
branding guru, radio
Radio personality
A radio personality is a person with an on-air position in radio broadcasting. A radio personality can be someone who introduces and discusses various genres of music, hosts a talk radio show that may take calls from listeners, or someone whose primary responsibility is to give news, weather,...
and television personality, the show airs through Radio24
Radio24 (Malaysia)
Radio24 is the first news and talk radio station in Malaysia. The free-to-air station began trial transmission on 16 August 2007 at 12:00 noon and was officially launched on 3 September 2007 at 9:00 a.m...
. Broadcasting on the 93.9 FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
frequency, Radio24 is the only 24-hour news
All-news radio
All-news radio is a radio format devoted entirely to discussion and broadcast of news.All-news radio is available in both local and syndicated forms, and is carried in some form on both major US satellite radio networks...
and talk
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...
radio station in Malaysia. The station broadcasts domestic, regional and world news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...
through hourly news bulletins, half-hourly news highlights and breaking news
Breaking news
Breaking news, also known as a special report or news bulletin, is a current event that broadcasters feel warrants the interruption of scheduled programming and/or current news in order to report its details. Many times, breaking news is used after the news network has already reported on this story...
as and when they happen through live coverages and cross-overs. The station also has an array of talk shows. It also airs at frequent intervals, traffic, weather and stock market reports. The station also provides live audio streaming through its website.
Broadcast
The 45-minute show broadcasts every Tuesday at 7.15pm and is repeated every Wednesday at 12.15am, Friday at 6.15am (previous episode) and Saturday at 6.15pm. The show premièred on New Year's DayNew Year's Day
New Year's Day is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar used in ancient Rome...
in 2008. The show can also be heard via audio streaming through Radio24's website.
Podcasst
The show began podcastingPodcasting
A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...
episodes through the show's website at www.brandmalaysia.fm in March 2008, making Peter Pek the first Malaysian CEO to podcast. The show is also the first Malaysian radio program to podcast, and the first to be listed in iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
.
Subject Matter and Format
Every week, two guests are invited to appear on the show. One guest usually represents a brandBrand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
and the other is someone from the branding or related industry. The show is divided into five segments and each guest is given about half the time in each segment to speak. The format of the show represents an interview style, in which the host, Peter Pek, asks his guests questions related to their brand or business.
The show looks at and discusses all aspects of branding, from brand equity
Brand equity
Brand equity is the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. Fact of the well-known brand name is that, the company can sometimes charge premium prices from the consumer . And,...
to brand extension
Brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity...
, brand protection from trademarks to the latest trends employed in the branding and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
industries.