Peter Pek
Encyclopedia
Peter Pek MCSD is a brand
strategist, writer
, columnist
, editor
, publisher, designer
, creative director
, public relations professional
, public speaker, corporate celebrity
, radio
and television personality from Malaysia. He is best known as the former creative director
of New Nation
, a British
tabloid; the editor-in-chief of Food & Beverage magazine
; publisher of Malaysian Superbrands
; and for his work in brand
ing.
He was a host and judge of the corporate reality television
series The Firm
, where he played himself, acting as a corporate leader and mentor. The show première
d prime time
nationwide on Ntv7
and Astro's Channel 7 in Malaysia in 2007. It was the only show in the country to feature three millionaire
judges. He also starred in The Firm (Season 2)
with Chan Boon Yong
. The second season of the hit show première
d on August 2, 2008.
On January 1, 2008, he began hosting his own branding talk show
, Brand Malaysia with Peter Pek
, on Radio24
. The show began podcasting
episodes through the show's website in March 2008, making him one of the few Chief Executives in Asia and the first in Malaysia, to podcast.
Considered one of the world’s leading brand strategists, he has worked with many top brands in Asia
, Europe
and Australia
, and services clients from around the world. He is currently the CEO
of Brand Mercatus
in Malaysia.
Peter hails from the same town as Michelle Yeoh
– Ipoh
, Perak
, Malaysia, and studied at St. Michael's Institution
, before setting off to Sydney
, Australia
when he was 13. Educated in Sydney, Peter qualified as a Chartered Designer
in 1993, and is now one of the few Chartered Designers practicing in South East Asia. He worked for a number of brand
ing, advertising
, design
, publishing
and PR
agencies in London
, where he was based for nearly 10 years. These include Brand Mercatus
, EMAP
, Euro RSCG
, The Guardian
, Hill & Knowlton
, J. Walter Thompson
, The Observer
, Saatchi & Saatchi
, The Voice
and Wunderman Cato Johnson (now part of Young & Rubicam
).
, public relations
and development. Some of the brands he has produced work for include Arab Banking Corporation, BAA
Heathrow & Gatwick airports, Barclays Bank, BMW
, British Airways
, British Telecom, Citroën
, City of Westminster
, Coca-Cola
, Dell
, EMI Classics
, Eurotunnel
/Le Shuttle, KFC
, Lloyds Bank
, NCR
, Microsoft
, MTV
, Prudential
, Revlon
, Safeway
, Schweppes, Sky TV
, PlayStation
, Superbrands
, Swedbank
, Telecom Italia
, and Toyota. He was also a member of the inaugural Malaysian Superbrands Council
.
-based Livewire Magazine in 1987. In the 90s, Peter became well known for designing launch publications, having worked on the launch editions of Microsoft
magazine and SkyPlus magazine (now known as Sky Magazine
) for Sky TV. In 1995, he was appointed designer to The Voice
, Europe's largest African-Caribbean newspaper
. The following year, he was hired to design the launch edition of New Nation
newspaper
, a British
tabloid from a company of Elisabeth Murdoch
. In the late 90s, Peter worked with The Guardian and The Observer newspapers. He was also the creative director of Galazee magazine for the India
n satellite
station, Zee TV
. He had a stint at the Australian Financial Review before being appointed in 1999 as Editor-in-Chief of Manila
-based Food & Beverage Magazine, the largest trade and consumer F&B publication in the Philippines
.
In 2001, Peter took the Superbrands
project to Malaysia, and a year later, co-edited and published the Malaysian edition of the hugely successful hardcover
coffee table
book
, Superbrands. He designed the Superbrands awards seal logo used in many countries. He later disposed of his interests in Superbrands, believed to be around 2003, after his appointment to head Brand Mercatus in Malaysia.
Peter has published numerous papers on branding for conferences and workshops around the world.
, Malaysia's first corporate reality television
program produced by Popiah Pictures
and Ntv7
. Hosted by Peter and Chan Boon Yong
, the show was directed by award-winning director Ng Ping Ho
of Kopitiam fame. In The Firm, a group of professionals compete in an elimination-style competition to find the next corporate high-flyer. The winner gets a car as well as a one-year contract with Tune Money
, Asia's
first "no-frills" online financial service founded by Tony Fernandes
of budget airline AirAsia
. Peter plays himself in the series, acting as a corporate leader, mentor and judge.
The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include brand
ing, promotions, positioning and catering to target markets. Peter was the first to use the show's catch phrase
, "You're terminated". The show premièred prime time
nationwide on ntv7 and Astro's Channel 7 on 24 June 2007. He also starred in The Firm (Season 2)
. The second season of the hit show premièred on August 2, 2008 on ntv7 and Astro channel 107.
and talk
radio station, Radio24
. His program, Brand Malaysia with Peter Pek
aired every Tuesday at 7-8pm, with repeats throughout the week. The show premièred on New Year's Day
, 2008, and was the only branding talk show in Malaysia.
and television
, spoken at many conferences and conducted workshops around the world. Some recent speaking engagements include:
2002
2003
2004
2005
2006
2007
2008
2009
, and District Secretary (communications) for Rotary International District 3300. He is also a trustee
of the Rotary Club of Gombak Charity Foundation.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
strategist, writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....
, columnist
Columnist
A columnist is a journalist who writes for publication in a series, creating an article that usually offers commentary and opinions. Columns appear in newspapers, magazines and other publications, including blogs....
, editor
Editing
Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...
, publisher, designer
Designer
A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...
, creative director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
, public relations professional
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, public speaker, corporate celebrity
Celebrity
A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...
, radio
Radio personality
A radio personality is a person with an on-air position in radio broadcasting. A radio personality can be someone who introduces and discusses various genres of music, hosts a talk radio show that may take calls from listeners, or someone whose primary responsibility is to give news, weather,...
and television personality from Malaysia. He is best known as the former creative director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
of New Nation
New Nation
This article is about the British newspaper, which is not to be confused with the Apartheid-era New Nation published in Johannesburg, South Africa or the satirical publication in Singapore....
, a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
tabloid; the editor-in-chief of Food & Beverage magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
; publisher of Malaysian Superbrands
Superbrands
The Superbrands organization is an independent arbiter on branding. Its membership programmes pay tribute to the world's leading brands, as selected by experts and consumers. The organization also publishes a series of brand-focused books and publications...
; and for his work in brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing.
He was a host and judge of the corporate reality television
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...
series The Firm
The Firm (TV series)
The Firm is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7. Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame...
, where he played himself, acting as a corporate leader and mentor. The show première
Premiere
A premiere is generally "a first performance". This can refer to plays, films, television programs, operas, symphonies, ballets and so on. Premieres for theatrical, musical and other cultural presentations can become extravagant affairs, attracting large numbers of socialites and much media...
d prime time
Prime time
Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 or 20:00 to 23:00 Prime time or primetime is the block of broadcast...
nationwide on Ntv7
Ntv7
Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia. It was launched nationwide on 7 April 1998 and was the country's third private free-to-air TV station after TV3 and Astro. Its mission is to promote a happier and more enlightened Malaysia...
and Astro's Channel 7 in Malaysia in 2007. It was the only show in the country to feature three millionaire
Millionaire
A millionaire is an individual whose net worth or wealth is equal to or exceeds one million units of currency. It can also be a person who owns one million units of currency in a bank account or savings account...
judges. He also starred in The Firm (Season 2)
The Firm (Season 2)
The Firm is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7. Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame...
with Chan Boon Yong
Chan Boon Yong
Chan Boon Yong is a prominent diamond jeweller from Malaysia, and founder of The Carat Club. He was one of the hosts and a judge of the corporate reality television series The Firm, where he played himself, acting as a corporate leader and mentor. The show premièred prime time nationwide on ntv7...
. The second season of the hit show première
Premiere
A premiere is generally "a first performance". This can refer to plays, films, television programs, operas, symphonies, ballets and so on. Premieres for theatrical, musical and other cultural presentations can become extravagant affairs, attracting large numbers of socialites and much media...
d on August 2, 2008.
On January 1, 2008, he began hosting his own branding talk show
Talk show
A talk show or chat show is a television program or radio program where one person discuss various topics put forth by a talk show host....
, Brand Malaysia with Peter Pek
Brand Malaysia with Peter Pek
Brand Malaysia with Peter Pek is the only radio branding talk show in Malaysia. Hosted by Peter Pek, the brand strategist, writer, columnist, editor, publisher, designer, creative director, public speaker, corporate celebrity branding guru, radio and television personality, the show airs through...
, on Radio24
Radio24 (Malaysia)
Radio24 is the first news and talk radio station in Malaysia. The free-to-air station began trial transmission on 16 August 2007 at 12:00 noon and was officially launched on 3 September 2007 at 9:00 a.m...
. The show began podcasting
Podcasting
A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...
episodes through the show's website in March 2008, making him one of the few Chief Executives in Asia and the first in Malaysia, to podcast.
Considered one of the world’s leading brand strategists, he has worked with many top brands in Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, and services clients from around the world. He is currently the CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
of Brand Mercatus
Brand Mercatus
Brand Mercatus is an international branding agency with offices on four continents. Founded in London in 1992 as MSN, it changed to its present name in 2003. It employs brand directors, managers and consultants to work with brand owners and custodians to deliver branding solutions...
in Malaysia.
Background
Michelle Yeoh
Michelle Yeoh Choo-Kheng is a Hong Kong-based Malaysian Chinese actress, well known for performing her own stunts in the action films that brought her to fame in the early 1990s....
– Ipoh
Ipoh
Ipoh is the capital city of Perak state, Malaysia. It is approximately 200 km north of Kuala Lumpur on the North-South Expressway....
, Perak
Perak
Perak , one of the 13 states of Malaysia, is the second largest state in the Peninsular Malaysia bordering Kedah and Yala Province of Thailand to the north, Penang to the northwest, Kelantan and Pahang to the east, Selangor the Strait of Malacca to the south and west.Perak means silver in Malay...
, Malaysia, and studied at St. Michael's Institution
St. Michael's Institution
St. Michael's Institution is a school in Ipoh, Perak, Malaysia. It is situated on Jalan S.P. Seenivasagam, formerly Clayton Road. Within the same premises are two primary schools, St. Michael's I and II. The school has a long history full of events such as the annual drama play, which was first...
, before setting off to Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
when he was 13. Educated in Sydney, Peter qualified as a Chartered Designer
Chartered Society of Designers
The Chartered Society of Designers , headquartered in London, England, is the professional body for designers. It is the world's only Royal chartered body of professional designers...
in 1993, and is now one of the few Chartered Designers practicing in South East Asia. He worked for a number of brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing, advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
, publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...
and PR
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
agencies in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, where he was based for nearly 10 years. These include Brand Mercatus
Brand Mercatus
Brand Mercatus is an international branding agency with offices on four continents. Founded in London in 1992 as MSN, it changed to its present name in 2003. It employs brand directors, managers and consultants to work with brand owners and custodians to deliver branding solutions...
, EMAP
EMAP
Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences...
, Euro RSCG
Euro RSCG
Euro RSCG Worldwide is one of the largest integrated marketing communications agencies in the world, made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. Euro RSCG provides advertising, marketing services, corporate...
, The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
, Hill & Knowlton
Hill & Knowlton
Hill & Knowlton is a global public relations company, headquartered in New York City, United States, with 79 offices in 44 countries. Hill & Knowlton was founded in Cleveland, Ohio in 1927 by John W. Hill and is today led by Chairman & CEO, Paul Taaffe...
, J. Walter Thompson
JWT
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...
, The Observer
The Observer
The Observer is a British newspaper, published on Sundays. In the same place on the political spectrum as its daily sister paper The Guardian, which acquired it in 1993, it takes a liberal or social democratic line on most issues. It is the world's oldest Sunday newspaper.-Origins:The first issue,...
, Saatchi & Saatchi
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London...
, The Voice
The Voice (newspaper)
The Voice is a British national weekly tabloid newspaper owned by the Jamaican publisher, GV Media Group, aimed at the British Afro-Caribbean community. The paper is based in the London Docklands and is published every Monday.-History:...
and Wunderman Cato Johnson (now part of Young & Rubicam
Young & Rubicam
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...
).
Branding
Peter's work in branding centres around creation, strategy, communicationCommunication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...
, public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
and development. Some of the brands he has produced work for include Arab Banking Corporation, BAA
BAA plc
BAA Ltd. is the Spanish-owned operator of six British airports and Naples Airport in Italy, making the company one of the largest transport companies in the world. BAA stems from British Airports Authority and is owned by a consortium led by Grupo Ferrovial, a Spanish firm specialising in...
Heathrow & Gatwick airports, Barclays Bank, BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
, British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...
, British Telecom, Citroën
Citroën
Citroën is a major French automobile manufacturer, part of the PSA Peugeot Citroën group.Founded in 1919 by French industrialist André-Gustave Citroën , Citroën was the first mass-production car company outside the USA and pioneered the modern concept of creating a sales and services network that...
, City of Westminster
City of Westminster
The City of Westminster is a London borough occupying much of the central area of London, England, including most of the West End. It is located to the west of and adjoining the ancient City of London, directly to the east of the Royal Borough of Kensington and Chelsea, and its southern boundary...
, Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
, Dell
Dell
Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...
, EMI Classics
EMI Classics
EMI Classics is a record label of EMI, formed in 1990 in order to reduce the need to create country-specific packaging and catalogs for internationally distributed classical music releases....
, Eurotunnel
Eurotunnel
Groupe Eurotunnel S.A. manages and operates the Channel Tunnel between Britain and France. The Company operates the car shuttle services and earns revenue on other trains passing through the tunnel...
/Le Shuttle, KFC
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...
, Lloyds Bank
Lloyds Bank
Lloyds Bank Plc was a British retail bank which operated in England and Wales from 1765 until its merger into Lloyds TSB in 1995; it remains a registered company but is currently dormant. It expanded during the nineteenth and twentieth centuries and took over a number of smaller banking companies...
, NCR
NCR Corporation
NCR Corporation is an American technology company specializing in kiosk products for the retail, financial, travel, healthcare, food service, entertainment, gaming and public sector industries. Its main products are self-service kiosks, point-of-sale terminals, automated teller machines, check...
, Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, Prudential
Prudential plc
Prudential plc is a multinational financial services company headquartered in London, United Kingdom.Prudential's largest division is Prudential Corporation Asia, which has over 15 million customers across 13 Asian markets and is a top-three provider of life insurance in mainland China, Hong...
, Revlon
Revlon
Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932.-History:Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name...
, Safeway
Safeway (UK)
Safeway was a chain of supermarkets and convenience stores in the United Kingdom. It started as a subsidiary of the American Safeway Inc., before being sold off in 1987....
, Schweppes, Sky TV
British Sky Broadcasting
British Sky Broadcasting Group plc is a satellite broadcasting, broadband and telephony services company headquartered in London, United Kingdom, with operations in the United Kingdom and the Ireland....
, PlayStation
PlayStation
The is a 32-bit fifth-generation video game console first released by Sony Computer Entertainment in Japan on December 3, .The PlayStation was the first of the PlayStation series of consoles and handheld game devices. The PlayStation 2 was the console's successor in 2000...
, Superbrands
Superbrands
The Superbrands organization is an independent arbiter on branding. Its membership programmes pay tribute to the world's leading brands, as selected by experts and consumers. The organization also publishes a series of brand-focused books and publications...
, Swedbank
Swedbank
Swedbank AB is a leading Nordic-Baltic banking group with 9.5 million retail customers and 534,000 corporate customers in Sweden, Estonia, Latvia, and Lithuania. In Sweden, the group has 377 branches. In the Baltic countries, it has another 224 branches...
, Telecom Italia
Telecom Italia
Telecom Italia is the largest Italian telecommunications company, also active in the media and manufacturing industries. Now a private concern listed on the Borsa Italiana, it was founded in 1994 by the merger of several state-owned telecommunications companies, the most important of which was...
, and Toyota. He was also a member of the inaugural Malaysian Superbrands Council
Superbrands Council
In each country that Superbrands operates in, it elects a Superbrands Council, which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of "Superbrands"....
.
Publishing and design
Peter Pek began his career in the publishing world as a columnist for SydneySydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
-based Livewire Magazine in 1987. In the 90s, Peter became well known for designing launch publications, having worked on the launch editions of Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
magazine and SkyPlus magazine (now known as Sky Magazine
Sky Magazine
Sky Magazine is the magazine distributed to subscribers of the BSkyB satellite service Sky Digital.- Availability :The magazine is available to subscribers of the Variety Pack or all packs of entertainment.- Content :...
) for Sky TV. In 1995, he was appointed designer to The Voice
The Voice (newspaper)
The Voice is a British national weekly tabloid newspaper owned by the Jamaican publisher, GV Media Group, aimed at the British Afro-Caribbean community. The paper is based in the London Docklands and is published every Monday.-History:...
, Europe's largest African-Caribbean newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
. The following year, he was hired to design the launch edition of New Nation
New Nation
This article is about the British newspaper, which is not to be confused with the Apartheid-era New Nation published in Johannesburg, South Africa or the satirical publication in Singapore....
newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
, a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
tabloid from a company of Elisabeth Murdoch
Elisabeth Murdoch (businesswoman)
Elisabeth Murdoch is an executive in the British television industry and a daughter of international media mogul Rupert Murdoch...
. In the late 90s, Peter worked with The Guardian and The Observer newspapers. He was also the creative director of Galazee magazine for the India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
n satellite
Satellite
In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavour. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....
station, Zee TV
Zee TV
Zee TV is an India-based satellite television channel owned by Zee Entertainment Enterprises based in Mumbai, Maharashtra, which broadcasts various programmes in Hindi and other regional languages of India. Broadcasting is also present in various nations of South Asia, Europe, the Middle East,...
. He had a stint at the Australian Financial Review before being appointed in 1999 as Editor-in-Chief of Manila
Manila
Manila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...
-based Food & Beverage Magazine, the largest trade and consumer F&B publication in the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
.
In 2001, Peter took the Superbrands
Superbrands
The Superbrands organization is an independent arbiter on branding. Its membership programmes pay tribute to the world's leading brands, as selected by experts and consumers. The organization also publishes a series of brand-focused books and publications...
project to Malaysia, and a year later, co-edited and published the Malaysian edition of the hugely successful hardcover
Hardcover
A hardcover, hardback or hardbound is a book bound with rigid protective covers...
coffee table
Coffee table book
A coffee table book is a hardcover book that is intended to sit on a coffee table or similar surface in an area where guests sit and are entertained, thus inspiring conversation or alleviating boredom. They tend to be oversized and of heavy construction, since there is no pressing need for...
book
Book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...
, Superbrands. He designed the Superbrands awards seal logo used in many countries. He later disposed of his interests in Superbrands, believed to be around 2003, after his appointment to head Brand Mercatus in Malaysia.
Peter has published numerous papers on branding for conferences and workshops around the world.
Television
In 2007, Peter appeared in The FirmThe Firm (TV series)
The Firm is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7. Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame...
, Malaysia's first corporate reality television
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...
program produced by Popiah Pictures
Popiah Pictures
Popiah Pictures is an award-winning television drama, reality TV and production house from Malaysia. Founded by Anne Low and award-winning film director Ng Ping Ho, the company has produced numerous programmes for television stations such as TV3, ntv7 and 8TV....
and Ntv7
Ntv7
Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia. It was launched nationwide on 7 April 1998 and was the country's third private free-to-air TV station after TV3 and Astro. Its mission is to promote a happier and more enlightened Malaysia...
. Hosted by Peter and Chan Boon Yong
Chan Boon Yong
Chan Boon Yong is a prominent diamond jeweller from Malaysia, and founder of The Carat Club. He was one of the hosts and a judge of the corporate reality television series The Firm, where he played himself, acting as a corporate leader and mentor. The show premièred prime time nationwide on ntv7...
, the show was directed by award-winning director Ng Ping Ho
Ng Ping Ho
Ng Ping Ho is an award-winning film director, producer and screenwriter from Malaysia, whose work includes the highly successful and hugely popular Malaysian English-language comedy Kopitiam, Table For Two, Realiti and the hit corporate reality TV series The Firm...
of Kopitiam fame. In The Firm, a group of professionals compete in an elimination-style competition to find the next corporate high-flyer. The winner gets a car as well as a one-year contract with Tune Money
Tune Money
Tune Money is Asia's first "no-frills" online financial service previously wholly owned by Tune Group Sdn. Bhd. Its founder is Dato' Tony Fernandes, the founder of the low cost airline in Malaysia, AirAsia...
, Asia's
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
first "no-frills" online financial service founded by Tony Fernandes
Tony Fernandes
Tan Sri Anthony Francis Fernandes CBE is a Malaysian entrepreneur and the founder of Tune Air Sdn. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly"...
of budget airline AirAsia
AirAsia
AirAsia Berhad is a Malaysian-based low-cost airline. AirAsia is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost...
. Peter plays himself in the series, acting as a corporate leader, mentor and judge.
The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing, promotions, positioning and catering to target markets. Peter was the first to use the show's catch phrase
Catch phrase
A catchphrase is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through a variety of mass media , as well as word of mouth...
, "You're terminated". The show premièred prime time
Prime time
Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 or 20:00 to 23:00 Prime time or primetime is the block of broadcast...
nationwide on ntv7 and Astro's Channel 7 on 24 June 2007. He also starred in The Firm (Season 2)
The Firm (Season 2)
The Firm is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7. Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame...
. The second season of the hit show premièred on August 2, 2008 on ntv7 and Astro channel 107.
Radio
In 2008, Peter began hosting his own talk show on Malaysia's first and only 24-hour newsAll-news radio
All-news radio is a radio format devoted entirely to discussion and broadcast of news.All-news radio is available in both local and syndicated forms, and is carried in some form on both major US satellite radio networks...
and talk
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...
radio station, Radio24
Radio24 (Malaysia)
Radio24 is the first news and talk radio station in Malaysia. The free-to-air station began trial transmission on 16 August 2007 at 12:00 noon and was officially launched on 3 September 2007 at 9:00 a.m...
. His program, Brand Malaysia with Peter Pek
Brand Malaysia with Peter Pek
Brand Malaysia with Peter Pek is the only radio branding talk show in Malaysia. Hosted by Peter Pek, the brand strategist, writer, columnist, editor, publisher, designer, creative director, public speaker, corporate celebrity branding guru, radio and television personality, the show airs through...
aired every Tuesday at 7-8pm, with repeats throughout the week. The show premièred on New Year's Day
New Year's Day
New Year's Day is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar used in ancient Rome...
, 2008, and was the only branding talk show in Malaysia.
Speaking engagements and workshops
Peter is a well known commentator on the subject of branding, and has been featured on radioRadio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
and television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
, spoken at many conferences and conducted workshops around the world. Some recent speaking engagements include:
2002
- China – Global Business Seminar, Kuala LumpurKuala LumpurKuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...
(Premier Edge Conference) - Brand Building Workshop, Kuala Lumpur (Federation of Malaysian Manufacturers)
2003
- Raising the Profile of Your Franchise Business, Kuala Lumpur (Malaysian Franchise Association)
- Winning Competitive Conference, Kuala Lumpur (Marcus Evans)
2004
- The National Conference on Strategic Marketing & Branding 2004, Kuala Lumpur (Asian Strategic & Leadership Institute – ASLI)
- Advertising & Promotions Conference, SingaporeSingaporeSingapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
(Asia Business Forum) - Advertising & Promotions Conference, Kuala Lumpur (Asia Business Forum)
2005
- Brand Building: Leading Brands Management Development and Strategic Planning, DubaiDubaiDubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
, UAE. Conference and workshop (Insignia) - Internal Branding & Communications, Kuala Lumpur (Asia Business Forum)
- MICPA Business Forum 2005: Broadening Business Horizons – Malaysia & Beyond, Kuala Lumpur. (Malaysian Institute of Certified Public Accountants)
2006
- Pharma Forum, ManilaManilaManila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...
(Marcus Evans) - BrandVantage: Reinforcing and strengthening best brand management to increase brand equity, Kuala Lumpur (Marcus Evans)
- Corporate Image and Branding, Kuala Lumpur (Asia Business Forum)
- Lecturer – Asia Retail Conference – Succeeding in the Year Ahead, DavosDavosDavos is a municipality in the district of Prättigau/Davos in the canton of Graubünden, Switzerland. It has a permanent population of 11,248 . Davos is located on the Landwasser River, in the Swiss Alps, between the Plessur and Albula Range...
, SwitzerlandSwitzerlandSwitzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
(Davos Management Institute) - Property Investors Conference: How Branding Adds Value to your Investment, Kuala Lumpur
2007
- Rotary International Publicity Workshop, Kuala Lumpur (Rotary International)
- Globalizing The Local Brand: Pilot Your Brand Across Borders, Kuala Lumpur. Workshop (KCOM)
- Harvard Project for Asian and International Relations (Business Conference), Hong KongHong KongHong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
(Harvard UniversityHarvard UniversityHarvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...
)
2008
- Corporate Image & Branding, Kuala Lumpur (Asia Business Forum)
- Rotary International Publicity Workshop, Kuala Lumpur (Rotary International)
2009
- Innovative & Cost-effective Advertising, Kuala Lumpur (Marcus Evans)
- Malaysian Media Conference (MMC) 2009, Kuala Lumpur
Philanthropy
A Rotarian, Peter is a past President of the Rotary Club of Gombak, Kuala LumpurRotary International
Rotary International is an organization of service clubs known as Rotary Clubs located all over the world. The stated purpose of the organization is to bring together business and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help...
, and District Secretary (communications) for Rotary International District 3300. He is also a trustee
Trustee
Trustee is a legal term which, in its broadest sense, can refer to any person who holds property, authority, or a position of trust or responsibility for the benefit of another...
of the Rotary Club of Gombak Charity Foundation.
External links
- Peter Pek on TwitterTwitterTwitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
- Peter Pek fan page at FacebookFacebookFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
- Brand Mercatus Malaysia
- Radio24