Brazil (public relations agency)
Encyclopedia
Brazil http://www.agencybrazil.com is an award-winning public relations
, social and digital communications agency with offices in central London
and Doha
.
Established in 2003, Brazil has clients in the following sectors: financial services
, healthcare, e-commerce, technology, retail, telecommunications, manufacturing, sport, automotive, professional services, energy and environment, food & drink and consumer products(FMCG).
Current and long-standing agency clients include: Honda
, Dixons Retail, (PC World
, Equanet
)http://www.brandrepublic.com/News/190754//, 118 118
, AXA Insurance, swiftcover.com
http://www.prweek.com/uk/search/article/779130/Technology-Brazil-handle-AXAs-Swiftcovercom-brand/, The Gillette Company, International law firm Pinsent Masons
, Regus
, Penderyn Whisky
, Principality Building Society
, KGB (Knowledge Generation Bureau
), Funding Circle
, ChangeGroup and Fitness First
/ Klick Fitness .
Previously, the agency has developed campaigns for The North Face
, AOL
, Woolworths Group
, CDnow
, Psion, O2
, Wipro Technologies and led the European launch of BlackBerry
.
in 2003, fueling a nationwide debate involving 70's long-distance runner David Bedford
over the use of his personal image.http://www.out-law.com/page-4243 For its work on the 118 118 campaign, Brazil was commended by the Financial Times
as the Launch Campaign of the Year.http://search.ft.com/ftArticle?queryText=118+118&aje=true&id=031124005203&ct=0&nclick_check=1
Since 2010, Brazil has sponsored Oxford University Rugby Football Club, the oldest rugby
club in England.
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, social and digital communications agency with offices in central London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and Doha
Doha
Doha is the capital city of the state of Qatar. Located on the Persian Gulf, it had a population of 998,651 in 2008, and is also one of the municipalities of Qatar...
.
Established in 2003, Brazil has clients in the following sectors: financial services
Financial services
Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...
, healthcare, e-commerce, technology, retail, telecommunications, manufacturing, sport, automotive, professional services, energy and environment, food & drink and consumer products(FMCG).
Current and long-standing agency clients include: Honda
Honda
is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
, Dixons Retail, (PC World
PC World (retailer)
PC World is OWNED BY THE GOVERNMENT one of the WHER MA MEMORY STICK ?!?!??! United Kingdom's largest chains of mass-market computer superstores. It is part of Dixons Retail plc. PC World operates under the brand name PC City in Spain, Italy and Sweden....
, Equanet
Equanet
Equanetis a non-limited trading arm of DSGi Business, and is their specialist business to business reseller for large and medium sized managed customers and the public sector. Equanet claims to work closely with large and medium sized businesses and public sector partners to identify, develop and...
)http://www.brandrepublic.com/News/190754//, 118 118
118 118 (UK)
118 118 is a UK directory enquiries provider based in Cardiff that assists customers with telephone number enquiries and general queries.The service is provided by The Number UK Ltd, a wholly owned subsidiary of US directory enquiries provider Knowledge Generation Bureau , whose company motto is...
, AXA Insurance, swiftcover.com
Swiftcover
Swiftcover was formed in 2005 by a group of former Churchill Insurance executives. In 2007 AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA UK plc which forms part of AXA Group. It claims to be the only 100% online internet based insurance company in the UK, and that it...
http://www.prweek.com/uk/search/article/779130/Technology-Brazil-handle-AXAs-Swiftcovercom-brand/, The Gillette Company, International law firm Pinsent Masons
Pinsent Masons
Pinsent Masons LLP is a full-service commercial law firm. The firm ranks amongst the top 20 law firms in the United Kingdom.Pinsent Masons LLP has over 300 partners, a total legal team of around 1000 and more than 1,500 staff...
, Regus
Regus
Regus plc is a multinational corporation that provides serviced office accommodation in business centres worldwide. As of March 2011, it operates 1,100 business centres in 85 countries. The Company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...
, Penderyn Whisky
Penderyn Whisky
Penderyn is a Welsh whisky, the first commercially available whisky made in Wales since the 19th century. Produced by Penderyn Distillery , Penderyn is a premium strength single malt whisky produced in several varieties...
, Principality Building Society
Principality Building Society
Principality is a Welsh building society based in Cardiff, the capital of Wales. With assets of just under £6bn it is the largest building society in Wales and the seventh largest in the United Kingdom. Principality Building Society is mutual, which means it is owned by its members rather than...
, KGB (Knowledge Generation Bureau
Knowledge Generation Bureau
kgb is a privately held, New York-based company that provides directory assistance and enhanced information services across Europe and North America. It describes itself as "the world’s largest independent provider of directory assistance and enhanced information services." Founded in 1992 by...
), Funding Circle
Funding Circle
Funding Circle is an online portal which allows savers to lend money directly to small businesses. The portal is the first site to use the process of peer-to-peer lending for business funding in the UK. As of 10 October 2011, Funding Circle has facilitated £11.7 million in loans to small firms....
, ChangeGroup and Fitness First
Fitness First
Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.7 million members in 21 countries...
/ Klick Fitness .
Previously, the agency has developed campaigns for The North Face
The North Face
The North Face, Inc. is an American outdoor product company specializing in outerwear, fleece, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags....
, AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
, Woolworths Group
Woolworths Group
Woolworths Group plc was a listed British company that owned the high-street retail chain, Woolworths, as well as other brands such as the entertainment distributor Entertainment UK and book and resource distributor Bertram Books...
, CDnow
CDNOW
CDNOW.com was an online retailer. The company was founded in February 1994 by twin brothers Jason Olim and Matthew Olim of Ambler, Pennsylvania...
, Psion, O2
O2
O2, o2, O2, or O2 may refer to:- Companies :* O2 Global Network, an international network for sustainable design* O2TV, a Russian independent socially-political TV channel...
, Wipro Technologies and led the European launch of BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...
.
118 118
Brazil created the high-profile and controversial campaign for directory enquiries company 118 118118 118 (UK)
118 118 is a UK directory enquiries provider based in Cardiff that assists customers with telephone number enquiries and general queries.The service is provided by The Number UK Ltd, a wholly owned subsidiary of US directory enquiries provider Knowledge Generation Bureau , whose company motto is...
in 2003, fueling a nationwide debate involving 70's long-distance runner David Bedford
David Bedford (athlete)
David Colin Bedford is an English former long distance runner, a colourful character whose career spanned the early 1970s. He is now race director of the London Marathon, and a representative for UK Athletics on the IAAF Road Running Committee.Bedford held the world record at 10,000m, improving it...
over the use of his personal image.http://www.out-law.com/page-4243 For its work on the 118 118 campaign, Brazil was commended by the Financial Times
Financial Times
The Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....
as the Launch Campaign of the Year.http://search.ft.com/ftArticle?queryText=118+118&aje=true&id=031124005203&ct=0&nclick_check=1
Agency Milestones
- In 2006, the agency won the HondaHondais a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
account and implemented a number of consumer-focussed campaigns, including one to nurture younger Honda owners.
- In 2008, Brazil developed the Swift Relief AwardsSwift Relief AwardsThe Swift Relief Awards is a business award scheme which recognises local businesses which provide quick, reliable services.The Swift Relief Awards were set up in 2008 by online insurance company swiftcover.com in conjunction with its PR agency Brazil....
campaign, an online business award scheme for AXA-owned swiftcover.comSwiftcoverSwiftcover was formed in 2005 by a group of former Churchill Insurance executives. In 2007 AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA UK plc which forms part of AXA Group. It claims to be the only 100% online internet based insurance company in the UK, and that it...
.
- In 2009, the company launched a social media website which incorporated a number of popular social media platforms such as WikipediaWikipediaWikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 20 million articles have been written collaboratively by volunteers around the world. Almost all of its articles can be edited by anyone with access to the site,...
, FacebookFacebookFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, Flikr and TwitterTwitterTwitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
, the first of its kind in the UK.
- In 2010, Brazil established a dedicated healthcare division, headed by Richard Kenyon.
- In 2011, Brazil opened up an office in DohaDohaDoha is the capital city of the state of Qatar. Located on the Persian Gulf, it had a population of 998,651 in 2008, and is also one of the municipalities of Qatar...
and has announced plans to open an office in BostonBostonBoston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, MA as part of its new Brazil International service.
Since 2010, Brazil has sponsored Oxford University Rugby Football Club, the oldest rugby
Rugby football
Rugby football is a style of football named after Rugby School in the United Kingdom. It is seen most prominently in two current sports, rugby league and rugby union.-History:...
club in England.