Swiftcover
Encyclopedia
Swiftcover was formed in 2005 by a group of former Churchill Insurance executives. In 2007 AXA
UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA UK plc which forms part of AXA Group. It claims to be the only 100% online internet based insurance company in the UK
, and that it has no call centres because it sells all policies over the internet. Which is a false claim because it has a call centre in Tunbridge Wells, Kent.
From January 2009, the company used Iggy Pop
to front a £25 million TV ad campaign using the strapline "Get a Life". The ads led to a 31% increase in sales in the first three months of 2009 compared with the same period in 2008. One particular advert became notable due to complaints received by the Advertising Standard's Authority:
Swiftcover had received hundreds of enquiries from musicians looking for low-cost cover. Before the ASA announced its ruling, swiftcover changed its approach and began to insure musicians. Others in the entertainment industry are still not covered, however. Iggy Pop will continue to front their campaigns.
Despite accusations of ‘selling out’ Iggy Pop himself remained unrepentant saying he ‘didn’t give a sh*t’ during a recent press conference for his new album Preliminaires.
In January 2010, Iggy Pop returned for a new advertising campaign featuring "Little Iggy", a puppet version of Pop. The adverts featured Iggy and "Little Iggy" driving a purple convertible Jaguar and playing golf.
The new campaign again caused furore, however Iggy remained supportive, telling The Sunday Times: "They said they wanted this series of ads to be performed by somebody… somebody you can’t help but like!"
Swiftcover's car and travel insurance have been accredited Which? Best Buys
most recently attaining “Best Buy” category winner for online car insurance in February 2009.
it launched the Swift Relief Awards
, a business award scheme which recognises businesses which offer quick, reliable and hassle-free services.
AXA
AXA S.A. is a French global insurance group headquartered in the 8th arrondissement of Paris. AXA is a conglomerate of independently run businesses, operated according to the laws and regulations of many different countries. The AXA group of companies engage in life, health and other forms of...
UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA UK plc which forms part of AXA Group. It claims to be the only 100% online internet based insurance company in the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, and that it has no call centres because it sells all policies over the internet. Which is a false claim because it has a call centre in Tunbridge Wells, Kent.
Advertising
In 2005, Swiftcover.com's advertising campaign used advertising straplines including “Click Click not Cluck Cluck” and "No Clucking Call Centres".From January 2009, the company used Iggy Pop
Iggy Pop
Iggy Pop is an American singer, songwriter, musician, and actor. Though considered an innovator of punk rock, Pop's music has encompassed a number of styles over the years, including pop, metal, jazz and blues...
to front a £25 million TV ad campaign using the strapline "Get a Life". The ads led to a 31% increase in sales in the first three months of 2009 compared with the same period in 2008. One particular advert became notable due to complaints received by the Advertising Standard's Authority:
Swiftcover had received hundreds of enquiries from musicians looking for low-cost cover. Before the ASA announced its ruling, swiftcover changed its approach and began to insure musicians. Others in the entertainment industry are still not covered, however. Iggy Pop will continue to front their campaigns.
Despite accusations of ‘selling out’ Iggy Pop himself remained unrepentant saying he ‘didn’t give a sh*t’ during a recent press conference for his new album Preliminaires.
In January 2010, Iggy Pop returned for a new advertising campaign featuring "Little Iggy", a puppet version of Pop. The adverts featured Iggy and "Little Iggy" driving a purple convertible Jaguar and playing golf.
The new campaign again caused furore, however Iggy remained supportive, telling The Sunday Times: "They said they wanted this series of ads to be performed by somebody… somebody you can’t help but like!"
Awards and nominations
- 2010: Nominated in the social media category at the 2010 Meffy Awards for their Stuck mobile application
- 2010: Won Lovemoney.com Best Value Car Insurer
- 2008: Won Best Car Insurance Provider Award in The Personal Finance Awards
- 2008: Won the Ecommerce National Customer Service Award
- 2008: Won the Computing Excellence Award for Best IT Strategy
- 2007: Voted cheapest car insurance, on average by moneysupermarket.com
- 2007: “Marketing Effectiveness” award at The Financial Services Forum Awards
- 2006: Voted “Best Car Insurer” by moneysupermarket.com
- 2005: Winner of General Insurance “Website of the Year” by Insurance Times Awards
Swiftcover's car and travel insurance have been accredited Which? Best Buys
most recently attaining “Best Buy” category winner for online car insurance in February 2009.
The Swift Awards
In 2008, in conjunction with BrazilBrazil (public relations agency)
Brazil is an award-winning public relations, social and digital communications agency with offices in central London and Doha.Established in 2003, Brazil has clients in the following sectors: financial services, healthcare, e-commerce, technology, retail, telecommunications, manufacturing, sport,...
it launched the Swift Relief Awards
Swift Relief Awards
The Swift Relief Awards is a business award scheme which recognises local businesses which provide quick, reliable services.The Swift Relief Awards were set up in 2008 by online insurance company swiftcover.com in conjunction with its PR agency Brazil....
, a business award scheme which recognises businesses which offer quick, reliable and hassle-free services.