Breweriana
Encyclopedia
Breweriana commonly refers to any article containing a brewery
name or brand name, usually in connection to collecting them as a hobby. Examples include beer cans, bottles, openers, tin signs, coasters, beer trays, wooden cases and neon
signs.
, also known as NABA. According to 2006-2008 NABA President Lawrence R. "Larry" Moter Jr., Breweriana is defined as “collectible historical Brewery advertising”.
NABA is also the publisher of The Breweriana Collector, a quarterly publication said to be "America’s Oldest National Breweriana Journal”. The term Breweriana is also utilized by other collector
Associations, including The East Coast Breweriana Association and the American Breweriana Association.
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
name or brand name, usually in connection to collecting them as a hobby. Examples include beer cans, bottles, openers, tin signs, coasters, beer trays, wooden cases and neon
Neon
Neon is the chemical element that has the symbol Ne and an atomic number of 10. Although a very common element in the universe, it is rare on Earth. A colorless, inert noble gas under standard conditions, neon gives a distinct reddish-orange glow when used in either low-voltage neon glow lamps or...
signs.
History
Breweriana first appeared in the National lexicon with the 1972 formulation of the National Association of Breweriana AdvertisingAdvertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, also known as NABA. According to 2006-2008 NABA President Lawrence R. "Larry" Moter Jr., Breweriana is defined as “collectible historical Brewery advertising”.
NABA is also the publisher of The Breweriana Collector, a quarterly publication said to be "America’s Oldest National Breweriana Journal”. The term Breweriana is also utilized by other collector
Collecting
The hobby of collecting includes seeking, locating, acquiring, organizing, cataloging, displaying, storing, and maintaining whatever items are of interest to the individual collector. Some collectors are generalists, accumulating merchandise, or stamps from all countries of the world...
Associations, including The East Coast Breweriana Association and the American Breweriana Association.