The Bridge Alliance is a business alliance

Business alliance

A business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved and are typically managed by an integrated project...

 of eleven major mobile telecommunications companies in Asia

Asia

Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

 and Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. The alliance is built on seamless service connectivity and a suite of integrated value-added service

Value-added service

A value-added service is popular as a telecommunications industry term for non-core services, or in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business...

s for all alliance members' subscribers while roaming

Roaming

In wireless telecommunications, roaming is a general term referring to the extension of connectivity service in a location that is different from the home location where the service was registered. Roaming ensures that the wireless device is kept connected to the network, without losing the...

 on each other's networks. The concept is similar to that of the FreeMove

FreeMove

FreeMove is a mobile telecommunications alliance, designed to provide better service integration for its members' roaming customers. Formed in 2003, the alliance brings together Orange, Deutsche Telekom, Telecom Italia and TeliaSonera....

 alliance in Europe, to whom the Bridge Alliance has a partnership with.

Established on November 3, 2004, the alliance originally comprised Singapore Telecommunications

Singapore Telecommunications

Singapore Telecommunications Limited , commonly abbreviated as SingTel, is a Singaporean telecommunications company, with a combined mobile subscriber base of 416 million customers from its own operations and regional associates in 25 countries at end of June 2011 increased by 19 percent from a...

 (SingTel) and four companies where it had a significant stake, namely Bharti Airtel

Bharti Airtel

Bharti Airtel Limited , commonly known as Airtel, is an Indian telecommunications company that operates in 20 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation...

, Globe Telecom

Globe Telecom

Globe Telecom , commonly known as Globe, is a telecommunications company in the Philippines. Globe provides mobile, fixed line, and broadband Internet services.- History :In 1928, Congress passed Act No...

, Optus

Optus

SingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications...

 and Telkomsel

Telkomsel

Telkomsel is a brand name of a GSM and UMTS Mobile phone network operator which is operating in Indonesia. It was found in 1995, and is a subsidiary of Telkom Indonesia....

, as well as SingTel-independent Maxis Communications

Maxis Communications

Maxis Communications Berhad is a Malaysian cellular operator company headquartered at Kuala Lumpur, Malaysia. It was started in the year 1993. It uses the dialing pref ix identifier of "012" , "017" and “0142”. Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005,...

 and Taiwan Mobile

Taiwan Mobile

Taiwan Mobile is a GSM mobile phone operator based in Taiwan.Taiwan Mobile started as part of a strategic divestment from the now defunct Pacific Electric Wire & Cable Co. Ltd...

, enabling it to gain a foothold in the mobile markets of Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, the Philippines

Philippines

The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Indonesia

Indonesia

Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

, Malaysia and the Republic of China

Republic of China

The Republic of China , commonly known as Taiwan , is a unitary sovereign state located in East Asia. Originally based in mainland China, the Republic of China currently governs the island of Taiwan , which forms over 99% of its current territory, as well as Penghu, Kinmen, Matsu and other minor...

.

The alliance expanded between 2005 and 2007 to also include Hong Kong CSL in Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, CTM

CTM (Macau)

Companhia de Telecomunicações de Macau S.A.R.L is a GSM mobile phone operator in Macau....

 in Macau

Macau

Macau , also spelled Macao , is, along with Hong Kong, one of the two special administrative regions of the People's Republic of China...

, SK Telecom

SK Telecom

SK Telecom Co., Ltd. or Sunkyoung Telecom is a South Korean wireless telecommunications operator, controlled by the SK Group, one of the country's largest chaebol. As a part of SK Group, SK stands for Sun Kyung.SK Telecom is a provider of mobile service in Korea, with 50.5% of the market share as...

 in South Korea

South Korea

The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

 and Advanced Info Service

Advanced Info Service

Advanced Info Service PCL is Thailand's largest GSM mobile phone operator with 28.8 million customers as of February 2010. Founded in April 1986, AIS started off as a computer rental business...

 (AIS) in Thailand

Thailand

Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...

. At present, the Bridge Alliance has over 160 million subscribers in eleven markets.