British tea culture
Encyclopedia
Since the 18th century the British
have been the largest per capita tea consumers in the world, with each person consuming on average 2.5 kg per year. The popularity of tea occasioned the furtive export of slips to tea plants from China to British India and its commercial culture there
, beginning in 1840; British interests controlled tea production in the subcontinent. Tea, which was an upper-class drink in Europe, became the infusion of every class in Great Britain in the course of the 18th century and has remained so.
As tea spread throughout the United Kingdom
in the 19th century, people started to lay out tea garden
s and hold tea dance
s. The tea gardens lost value after World War II
but tea dances are still held today in the United Kingdom.
In Britain tea is usually black tea
served with milk (never cream; the cream of a "cream tea
" is clotted cream served on scones, usually topped with strawberry jam, a tradition originating from Devon and Cornwall). Strong tea served with lots of milk and often two teaspoon
s of sugar, usually in a mug
, is commonly referred to as builder's tea. Much of the time in the United Kingdom, tea drinking is not the delicate, refined cultural expression that the rest of the world imagines—a cup
(or commonly a mug) of tea is something drunk often, with some people drinking six or more cups of tea a day. Employers generally allow breaks for tea.
was introduced in the coffeehouse
s of London shortly before the Stuart Restoration (1660); about that time Thomas Garraway, a coffeehouse
owner in London, had to explain the new beverage in pamphlet and an advertisement in Mercurius Politicus
for 30 September 1658 offered "That Excellent, and by all Physicians approved, China drink, called by the Chinese, Tcha, by other nations Tay alias Tee, ...sold at the Sultaness-head, ye Cophee-house in Sweetings-Rents, by the Royal Exchange
, London". In London "Coffee, chocolate and a kind of drink called tee" were "sold in almost every street in 1659", according to Thomas Rugge's Diurnall. Tea was mainly consumed by the fashionably rich: Samuel Pepys
, curious for every novelty, tasted the new drink in 1660: [25 September] "I did send for a cup of tee, (a China drink) of which I had never had drunk before". Two pounds, two ounces were formally presented to Charles II
by the British East India Company
that same year. Introduced at court in 1662 by Charles II's Portuguese queen, Catherine of Braganza, the act of drinking tea quickly spread throughout court and country and to the English bourgeoisie. The British East India company, which had been supplied with tea at the Dutch factory of Batavia
imported it directly from China from 1669. Between 1720 and 1750 the imports of tea to Britain through the British East India Company more than quadrupled. Fernand Braudel
queried, "is it true to say the new drink replaced gin
in England?"By 1766 exports from Canton stood at 6 million pounds on British boats, compared with 4.5 on Dutch ships, 2.4 on Swedish, 2.1 on French. Veritable "tea fleets" grew up Tea was particularly interesting to the Atlantic world not only because it was easy to cultivate but also because of how easy it was to prepare and its ability to revive the spirits and cure mild colds: "Home, and there find my wife making of tea," Pepys recorded under 28 June 1667, "a drink which Mr. Pelling the Pottecary
tells her is good for her colds and defluxions."
The earliest English equipages for making tea date to the 1660s. Small porcelain tea bowls were used by the fashionable; they were occasionally shipped with the tea itself. Tea-drinking spurred the search for a European imitation of Chinese porcelain, first successfully produced in England at the Chelsea porcelain manufactory, established around 1743-45 and quickly imitated.
Between 1872 and 1884 the supply of tea to the empire had increased with the expansion of the British Empire’s railroad to the east. The demand however was not proportional, which caused the prices to rise. Nevertheless, from 1884 onward due to new innovation in tea preparation the price of tea dropped and remained relatively low throughout the first half of the 20th century. Soon afterwards London became the center of international tea trade. With high tea imports also came a large increase in the demand for porcelain . The demand for tea cup, pots and dishes increased to go along with this popular new drink. Now, people in Britain drink tea multiple times a day. As the years passed it became a drink less associated with high society as people of all classes drink tea today which can be enjoyed in many different flavours and ways.
Whether to put milk into the cup before or after the tea is, and has been since at least the late 20th century, a matter of some debate with claims that adding milk at the different times alters the flavour of the tea. "MIF", "milk-in-first" retains some connotations of the assembly-line service of a transport caf
, and is considered naff
or non-U.
There is also a proper manner in which to drink tea when using a cup and saucer. If one is seated at a table, the proper manner to drink tea is to raise the teacup only, placing it back into the saucer in between sips. When standing or sitting in a chair without a table, one holds the tea saucer with the off hand and the tea cup in the dominant hand. When not in use, the tea cup is placed back in the tea saucer and held in one's lap or at waist height. In either event, the tea cup should never be held or waved in the air.
Drinking tea from the saucer (poured from the cup in order to cool it) was not uncommon at one time but is now almost universally considered a breach of etiquette.
is credited with the creation of the meal circa 1800. She thought of the idea to ward off hunger between luncheon and dinner, which was served later and later. The tradition continues to this day.
There used to be a tradition of tea rooms in the UK which provided the traditional fare of cream
and jam on scones, a combination commonly known as cream tea
. However, these establishments have declined in popularity since World War II
. In Devon
and Cornwall
particularly, cream teas are a speciality. A.B.C. tea shops and Lyons Corner Houses were a successful chain of such establishments. In Yorkshire the company Bettys and Taylors of Harrogate, run their own Tearooms Bettys Café Tearooms, established in 1919, is now classed as a British Institution. It is a common misconception that cream tea refers to tea served with cream (as opposed to milk). This is certainly not the case. It simply means that tea is served with a scone with clotted cream and jam.
. Afternoon tea possibly became a way to increase the number of hours labourers could work in factories
(e.g. trolley service
); the stimulants in the tea, accompanied by sugary snacks (such as cream horns
) would give workers energy to finish out the day's work. Further, tea helped alleviate some of the consequences of the urbanization
that accompanied the industrial revolution: drinking tea required boiling one's water, thereby killing water-borne disease
s like dysentery
, cholera
, and typhoid.
Cup of Tea, Cup of Tea
You Are Just the Thing for Me
no Milk, No Sugar, It's just Great
Fancy herbal ones I hate
(No Chamomile I say for me
No Parsley in My cup of Tea)
No Mint, No Thyme, No Red Red Rose
Just Give Me Normal by the Hose
So keep your ration Book in Hand
And we'll drink tea across the land
And an extra cup for Granny too
And all our dashing lads in blue.
s and intended to be collected by children. Perhaps the best known were Typhoo tea and Brooke Bond
(manufacturer of PG Tips
), the latter of whom also provided albums for collectors to keep their cards in. Some renowned artists were commissioned to illustrate the cards including Charles Tunnicliffe
. Many of these card collections are now valuable collectors' items.
A related phenomenon arose in the early 1990s when PG Tips released a series of tea-based pogs
, with pictures of cups of tea and chimpanzees on them. Tetley's tea released competing pogs but never matched the popularity of the PG Tips variety.
reported that regular tea drinking in the United Kingdom was on the decline. There was a 10¼ percent decline in the purchase of normal teabags in Britain between 1997 and 2002. Counter-intuitively, it was not coffee that was filling the gap since the sales of ground coffee also fell during the same period. Britons were instead filling the warm drinks void with health-oriented beverages like fruit and/or herbal teas, consumption of which increased 50 percent from 1997 to 2002. A further, unexpected, statistic is that the sales of decaffeinated tea and coffee fell even faster during this period than the sale of the regular varieties.
British people
The British are citizens of the United Kingdom, of the Isle of Man, any of the Channel Islands, or of any of the British overseas territories, and their descendants...
have been the largest per capita tea consumers in the world, with each person consuming on average 2.5 kg per year. The popularity of tea occasioned the furtive export of slips to tea plants from China to British India and its commercial culture there
History of tea in India
Some cite that the first recorded reference to tea in India was in the ancient epic of the Ramayana, which referenced the "Sanjeevani tea" plant when Hanuman was sent to the Himalayas to bring it for medicinal use...
, beginning in 1840; British interests controlled tea production in the subcontinent. Tea, which was an upper-class drink in Europe, became the infusion of every class in Great Britain in the course of the 18th century and has remained so.
As tea spread throughout the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
in the 19th century, people started to lay out tea garden
Tea garden
Tea garden may refer to:* Roji, gardens surrounding Japanese tea houses and which form part of the architecture associated with Japanese tea ceremony* Tea plantations, where tea bushes are cultivated...
s and hold tea dance
Tea dance
A tea dance, or thé dansant is a summer or autumn afternoon or early-evening dance from four to seven, sometimes preceded in the English countryside by a garden party. The function evolved from the concept of the afternoon tea, and J. Pettigrew traces its origin to the French colonization of Morocco...
s. The tea gardens lost value after World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
but tea dances are still held today in the United Kingdom.
In Britain tea is usually black tea
Black tea
Black tea is a variety of tea that is more oxidized than the oolong, green, and white varieties.All four varieties are made from leaves of the shrub Camellia sinensis. Black tea is generally stronger in flavor and contains more caffeine than the less oxidized teas. Two principal varieties of the...
served with milk (never cream; the cream of a "cream tea
Cream tea
A cream tea, Devonshire tea, Devon cream tea or Cornish cream tea is tea taken with a combination of scones, clotted cream, and jam....
" is clotted cream served on scones, usually topped with strawberry jam, a tradition originating from Devon and Cornwall). Strong tea served with lots of milk and often two teaspoon
Teaspoon
A teaspoon, an item of cutlery, is a small spoon, commonly part of a silverware place setting, suitable for stirring and sipping the contents of a cup of tea or coffee...
s of sugar, usually in a mug
Mug
A mug is a sturdily built type of cup often used for drinking hot beverages, such as coffee, tea, or hot chocolate. Mugs, by definition, have handles and often hold a larger amount of fluid than other types of cup. Usually a mug holds approximately 12 fluid ounces of liquid; double a tea cup...
, is commonly referred to as builder's tea. Much of the time in the United Kingdom, tea drinking is not the delicate, refined cultural expression that the rest of the world imagines—a cup
Teacup
A teacup is a small cup, with or without a handle, generally a small one that may be grasped with the thumb and one or two fingers. It is typically made of a ceramic material. It is usually part of a set, composed of a cup and a matching saucer. These in turn may be part of a tea set in...
(or commonly a mug) of tea is something drunk often, with some people drinking six or more cups of tea a day. Employers generally allow breaks for tea.
Brief history
Before it became Britain's number one drink, China teaGreen tea
Green tea is made solely from the leaves of Camellia sinensis that have undergone minimal oxidation during processing. Green tea originates from China and has become associated with many cultures throughout Asia. It has recently become more widespread in the West, where black tea is traditionally...
was introduced in the coffeehouse
Coffeehouse
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...
s of London shortly before the Stuart Restoration (1660); about that time Thomas Garraway, a coffeehouse
Coffeehouse
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...
owner in London, had to explain the new beverage in pamphlet and an advertisement in Mercurius Politicus
London Mercury
The London Mercury was the name of several periodicals published in London from the seventeenth to the twentieth centuries. The earliest was a newspaper that appeared during the Exclusion Bill crisis; it lasted only 56 issues...
for 30 September 1658 offered "That Excellent, and by all Physicians approved, China drink, called by the Chinese, Tcha, by other nations Tay alias Tee, ...sold at the Sultaness-head, ye Cophee-house in Sweetings-Rents, by the Royal Exchange
Royal Exchange
Royal Exchange may refer to:*Royal Exchange, Belfast a major mixed-use regeneration scheme in the North East Quarter of Belfast City Centre*Royal Exchange, Manchester, a 19th century classical building, home of the Royal Exchange Theatre...
, London". In London "Coffee, chocolate and a kind of drink called tee" were "sold in almost every street in 1659", according to Thomas Rugge's Diurnall. Tea was mainly consumed by the fashionably rich: Samuel Pepys
Samuel Pepys
Samuel Pepys FRS, MP, JP, was an English naval administrator and Member of Parliament who is now most famous for the diary he kept for a decade while still a relatively young man...
, curious for every novelty, tasted the new drink in 1660: [25 September] "I did send for a cup of tee, (a China drink) of which I had never had drunk before". Two pounds, two ounces were formally presented to Charles II
Charles II of England
Charles II was monarch of the three kingdoms of England, Scotland, and Ireland.Charles II's father, King Charles I, was executed at Whitehall on 30 January 1649, at the climax of the English Civil War...
by the British East India Company
British East India Company
The East India Company was an early English joint-stock company that was formed initially for pursuing trade with the East Indies, but that ended up trading mainly with the Indian subcontinent and China...
that same year. Introduced at court in 1662 by Charles II's Portuguese queen, Catherine of Braganza, the act of drinking tea quickly spread throughout court and country and to the English bourgeoisie. The British East India company, which had been supplied with tea at the Dutch factory of Batavia
Jakarta
Jakarta is the capital and largest city of Indonesia. Officially known as the Special Capital Territory of Jakarta, it is located on the northwest coast of Java, has an area of , and a population of 9,580,000. Jakarta is the country's economic, cultural and political centre...
imported it directly from China from 1669. Between 1720 and 1750 the imports of tea to Britain through the British East India Company more than quadrupled. Fernand Braudel
Fernand Braudel
Fernand Braudel was a French historian and a leader of the Annales School. His scholarship focused on three main projects, each representing several decades of intense study: The Mediterranean , Civilization and Capitalism , and the unfinished Identity of France...
queried, "is it true to say the new drink replaced gin
Gin
Gin is a spirit which derives its predominant flavour from juniper berries . Although several different styles of gin have existed since its origins, it is broadly differentiated into two basic legal categories...
in England?"By 1766 exports from Canton stood at 6 million pounds on British boats, compared with 4.5 on Dutch ships, 2.4 on Swedish, 2.1 on French. Veritable "tea fleets" grew up Tea was particularly interesting to the Atlantic world not only because it was easy to cultivate but also because of how easy it was to prepare and its ability to revive the spirits and cure mild colds: "Home, and there find my wife making of tea," Pepys recorded under 28 June 1667, "a drink which Mr. Pelling the Pottecary
Apothecary
Apothecary is a historical name for a medical professional who formulates and dispenses materia medica to physicians, surgeons and patients — a role now served by a pharmacist and some caregivers....
tells her is good for her colds and defluxions."
The earliest English equipages for making tea date to the 1660s. Small porcelain tea bowls were used by the fashionable; they were occasionally shipped with the tea itself. Tea-drinking spurred the search for a European imitation of Chinese porcelain, first successfully produced in England at the Chelsea porcelain manufactory, established around 1743-45 and quickly imitated.
Between 1872 and 1884 the supply of tea to the empire had increased with the expansion of the British Empire’s railroad to the east. The demand however was not proportional, which caused the prices to rise. Nevertheless, from 1884 onward due to new innovation in tea preparation the price of tea dropped and remained relatively low throughout the first half of the 20th century. Soon afterwards London became the center of international tea trade. With high tea imports also came a large increase in the demand for porcelain . The demand for tea cup, pots and dishes increased to go along with this popular new drink. Now, people in Britain drink tea multiple times a day. As the years passed it became a drink less associated with high society as people of all classes drink tea today which can be enjoyed in many different flavours and ways.
British style tea
Even very slightly formal events can be a cause for cups and saucers to be used instead of mugs. A typical semi-formal British tea ritual might run as follows (the host performing all actions unless noted):- The kettle is brought to a rolling boil and water poured into a tea pot.
- Water is swirled around the pot to warm it and then poured out.
- Loose tea leaves, black tea usually, although tea bagTea bagA tea bag is a small, porous sealed bag containing tea leaves and used for brewing tea. Tea bags are commonly made of paper, silk or plastic. The bag contains the tea leaves while the tea is brewed, making it easier to dispose of the leaves, and performs the same function as a tea infuser...
s are sometimes used. - Water is added to the pot and allowed to brew for several minutes while a tea cosyTea cosyA tea cosy is a cover for a teapot, traditionally made of cloth or wool, which is used to insulate the tea, keeping it warm while it brews. Cloth tea cosies often have padded inserts, which can be removed and washed separately.Tea cosies are often available in matching sets with other items such...
is placed on the pot to keep the tea warm. If the tea is allowed to brew for too long, for example, more than 10 minutes, it will become "over-steeped", resulting in a very bitter, astringent taste. - Milk may be added to the tea cup, the host asking the guest if milk is wanted, although milk may alternatively be added after the tea is poured.
- A tea strainer, like a miniature sieve, is placed over the top of the cup and the tea poured in.
- The straight black tea is then given to guests and they are allowed to add fresh milk and white sugar to their taste.
- The pot will normally hold enough tea so as not to be empty after filling the cups of all the guests. If this is the case, the tea cosy is replaced after everyone has been served.
- Lemons are sliced, no wedges, but usually without lemon.
Whether to put milk into the cup before or after the tea is, and has been since at least the late 20th century, a matter of some debate with claims that adding milk at the different times alters the flavour of the tea. "MIF", "milk-in-first" retains some connotations of the assembly-line service of a transport caf
Truck stop
A truck stop is a commercial facility predicated on providing fuel, parking, and often food and other services to motorists and truck drivers...
, and is considered naff
Naff
Naff or NAFF may refer to:People:* William E. Naff, an American scholar of Japanese language* Lycia Naff, actress* D-Naff , a Namibian award-winning Gospel rapper, and a former street gangster...
or non-U.
There is also a proper manner in which to drink tea when using a cup and saucer. If one is seated at a table, the proper manner to drink tea is to raise the teacup only, placing it back into the saucer in between sips. When standing or sitting in a chair without a table, one holds the tea saucer with the off hand and the tea cup in the dominant hand. When not in use, the tea cup is placed back in the tea saucer and held in one's lap or at waist height. In either event, the tea cup should never be held or waved in the air.
Drinking tea from the saucer (poured from the cup in order to cool it) was not uncommon at one time but is now almost universally considered a breach of etiquette.
Tea as a meal
Tea is not only the name of the beverage, but of a late afternoon light meal at four o'clock, irrespective of the beverage consumed. Anna Russell, Duchess of BedfordAnna Russell, Duchess of Bedford
Anna Maria Russell, Duchess of Bedford was a lifelong friend of Queen Victoria of the United Kingdom, whom she served as a Lady of the Bedchamber between 1837 and 1841. She was also the originator of the British meal "afternoon tea."Anna was the daughter of Charles Stanhope, 3rd Earl of Harrington...
is credited with the creation of the meal circa 1800. She thought of the idea to ward off hunger between luncheon and dinner, which was served later and later. The tradition continues to this day.
There used to be a tradition of tea rooms in the UK which provided the traditional fare of cream
Cream
Cream is a dairy product that is composed of the higher-butterfat layer skimmed from the top of milk before homogenization. In un-homogenized milk, over time, the lighter fat rises to the top. In the industrial production of cream this process is accelerated by using centrifuges called "separators"...
and jam on scones, a combination commonly known as cream tea
Cream tea
A cream tea, Devonshire tea, Devon cream tea or Cornish cream tea is tea taken with a combination of scones, clotted cream, and jam....
. However, these establishments have declined in popularity since World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
. In Devon
Devon
Devon is a large county in southwestern England. The county is sometimes referred to as Devonshire, although the term is rarely used inside the county itself as the county has never been officially "shired", it often indicates a traditional or historical context.The county shares borders with...
and Cornwall
Cornwall
Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is bordered to the north and west by the Celtic Sea, to the south by the English Channel, and to the east by the county of Devon, over the River Tamar. Cornwall has a population of , and covers an area of...
particularly, cream teas are a speciality. A.B.C. tea shops and Lyons Corner Houses were a successful chain of such establishments. In Yorkshire the company Bettys and Taylors of Harrogate, run their own Tearooms Bettys Café Tearooms, established in 1919, is now classed as a British Institution. It is a common misconception that cream tea refers to tea served with cream (as opposed to milk). This is certainly not the case. It simply means that tea is served with a scone with clotted cream and jam.
Industrial Revolution
Some scholars suggest that tea played a role in British Industrial RevolutionIndustrial Revolution
The Industrial Revolution was a period from the 18th to the 19th century where major changes in agriculture, manufacturing, mining, transportation, and technology had a profound effect on the social, economic and cultural conditions of the times...
. Afternoon tea possibly became a way to increase the number of hours labourers could work in factories
Factory
A factory or manufacturing plant is an industrial building where laborers manufacture goods or supervise machines processing one product into another. Most modern factories have large warehouses or warehouse-like facilities that contain heavy equipment used for assembly line production...
(e.g. trolley service
Tea lady
A tea lady is a woman in an office or working environment, whose sole job is to provide beverages and light snacks during the allocated tea break. Tea ladies are a mainly British custom. They entered the mainstream in the UK during the second world war, when tea ladies were used in an experiment...
); the stimulants in the tea, accompanied by sugary snacks (such as cream horns
Cream horn
A cream horn is a pastry made with flaky or puff pastry, filled with fruit or jam and whipped cream.The horn shape is made by winding overlapping pastry strips around a conical mould. After baking, a spoonful of jam or fruit is added and the pastry is then filled with whipped cream...
) would give workers energy to finish out the day's work. Further, tea helped alleviate some of the consequences of the urbanization
Urbanization
Urbanization, urbanisation or urban drift is the physical growth of urban areas as a result of global change. The United Nations projected that half of the world's population would live in urban areas at the end of 2008....
that accompanied the industrial revolution: drinking tea required boiling one's water, thereby killing water-borne disease
Disease
A disease is an abnormal condition affecting the body of an organism. It is often construed to be a medical condition associated with specific symptoms and signs. It may be caused by external factors, such as infectious disease, or it may be caused by internal dysfunctions, such as autoimmune...
s like dysentery
Dysentery
Dysentery is an inflammatory disorder of the intestine, especially of the colon, that results in severe diarrhea containing mucus and/or blood in the faeces with fever and abdominal pain. If left untreated, dysentery can be fatal.There are differences between dysentery and normal bloody diarrhoea...
, cholera
Cholera
Cholera is an infection of the small intestine that is caused by the bacterium Vibrio cholerae. The main symptoms are profuse watery diarrhea and vomiting. Transmission occurs primarily by drinking or eating water or food that has been contaminated by the diarrhea of an infected person or the feces...
, and typhoid.
Tea in Popular Culture
The ubiquitous appearance of tea in British daily life has generated a wealth of culture on the subject. One such example is the patriotic poem written on the introduction of tea rationing during the Second World War. Descended into obscurity, the poem was popular among schoolchildren and in cafeterias until the end of rationing in the 1950s, after which time it became unknown. Disparaging milk and sugar is not likely to reflect 1940s British tastes but is more likely a propaganda drive to encourage more prudent consumption during a period of heavy rationing.Cup of Tea, Cup of Tea
You Are Just the Thing for Me
no Milk, No Sugar, It's just Great
Fancy herbal ones I hate
(No Chamomile I say for me
No Parsley in My cup of Tea)
No Mint, No Thyme, No Red Red Rose
Just Give Me Normal by the Hose
So keep your ration Book in Hand
And we'll drink tea across the land
And an extra cup for Granny too
And all our dashing lads in blue.
Tea cards
In the United Kingdom, and to a certain extent, Canada, a number of varieties of loose tea sold in packets from the 1940s to the 1980s contained tea cards. These were illustrated cards roughly the same size as cigarette cardCigarette card
Cigarette cards are trade cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands.-History:Beginning in 1875, cards depicting actresses, baseball players, Indian chiefs, and boxers were issued by the US-based Allen and Ginter tobacco company. These are...
s and intended to be collected by children. Perhaps the best known were Typhoo tea and Brooke Bond
Brooke Bond
Brooke Bond is a brand-name of tea owned by Unilever, formerly an independent manufacturer in the United Kingdom, known for its PG Tips brand and its Brooke Bond tea cards.- History :...
(manufacturer of PG Tips
PG Tips
PG Tips is a brand of tea in the United Kingdom, manufactured by Unilever UK. It is claimed that Britons drink 35 million cups of the tea every day.-Brand name:...
), the latter of whom also provided albums for collectors to keep their cards in. Some renowned artists were commissioned to illustrate the cards including Charles Tunnicliffe
Charles Tunnicliffe
Charles Frederick Tunnicliffe was an internationally renowned naturalistic painter of British birds and other wildlife. He spent most of his working life on the Isle of Anglesey.-Life:...
. Many of these card collections are now valuable collectors' items.
A related phenomenon arose in the early 1990s when PG Tips released a series of tea-based pogs
Pogs
Pogs is a game that was popularized during the early 1990s. The word "pog" also refers to the discs used to play the game. The name originates from POG, a brand of juice made from passionfruit, orange and guava; the use of the POG bottle caps to play the game pre-dated the game's commercialization...
, with pictures of cups of tea and chimpanzees on them. Tetley's tea released competing pogs but never matched the popularity of the PG Tips variety.
Tea today
In 2003, DatamonitorDatamonitor
Datamonitor is an international company providing market intelligence, data analysis and opinion via a worldwide network of in-house analysts. According to the organization's website in 2011, Datamonitor assists over 6000 of the world’s leading corporations in making strategic and operational...
reported that regular tea drinking in the United Kingdom was on the decline. There was a 10¼ percent decline in the purchase of normal teabags in Britain between 1997 and 2002. Counter-intuitively, it was not coffee that was filling the gap since the sales of ground coffee also fell during the same period. Britons were instead filling the warm drinks void with health-oriented beverages like fruit and/or herbal teas, consumption of which increased 50 percent from 1997 to 2002. A further, unexpected, statistic is that the sales of decaffeinated tea and coffee fell even faster during this period than the sale of the regular varieties.
Further reading
- Julie E. Fromer. A Necessary Luxury: Tea in Victorian England (Ohio University Press, 2008), 375pp