Bruno Newman
Encyclopedia
Bruno Newman is a businessman from Mexico City
. He is the founder and co director of Zimat Consultores, a publisher, photographer and the founder of the Museo del Objeto del Objeto
(MODO).
. He has worked in communications and human resources in both the public and private sectors. He has been a consultant to a number of businesses, cultural institutions, philanthropic organizations and professional associations.
In 1984, Newman founded Zimat Consultores, a large communication firm in Mexico City, which he still runs with partner Marta Mejía. Zimat benefitted from the boom in public relations in Mexico in the 1980s and 1990s, with the company quickly grew from five employees to more than sixty consultants that made the agency number one in Mexico in terms of billing by the end of the 1990s. The firm merged with U.S. enterprise Golin/Harris, giving the cooperation access to markets in Mexico, other parts of the Latin America and Spanish speaking markets in the United States. In the early 2000s, the firm was acquired by Interpublic Group of Companies
, but today it is again independent and the exclusive partner for the Interpublic Group in Mexico. Newman has remained as director of Zimat. Today, clients include Avon
, Body Shop
, BBVA Bancomer, Cemex
, Cevecería Cuauhtémoc Moctezuma, Cinépolis
, Colgate
, Fondo Mexicano para la Conservación de la Naturaleza, Grupo Bimbo
, Hewlett Packard and HSBC
.
In addition to his work with Zimat, Newman is an author and photographer, publishing work related to his field as well as his personal interest in the ordinary. He published Organizaciones en la mira. Comunicación estratégica para prevenir y manejar las crisis with Marta Mejía in 2009. In Paris
, he took 450 photographs, eighty of which were published in a book called “El banquete del las banquetas.” The idea to photograph the city, focusing on sidewalks, occurred while he was there with his wife and was attracted by a metallic hatch which had an interesting texture due to the loss of paint.
He has received a number of recognitions for his professional and philanthropic work. He is the first from Latin America to have been accredited by the International Association of Business Communicators
(IABC) . He was the founder and first president of the Asociación Mexicana de Comunicación Organizacional (AMCO) in 1973, president of SIGNUM in 1992, president of PRO RP and the Asociación Mexicana de Agencias Profesionales de Relaciones Públicas, AC in 1997. Newman is a member of the board the Consejo Mexicano para la Filantropia (Cemefi), and president of A Leer/IBBY México, which promotes literacy in the country.
Collecting packaging and other pieces for their designs began with four or five containers from a line of beauty products called Pompeii. They had been imported from France in 1910 and when he displayed them on a table, he received positive comments. From then he went on to shaving supplies, old toys, old advertisements and more, mostly bought at local flea markets. He concentrated on items that were not considered collectibles, but rather on items that caught his attraction because of age, color, the slogans and/or the designs. Over his lifetime, the collection outgrew his room, house and office until he had three warehouses for the collection. Today, he still collects, going to flea markets on Saturdays.
In 2010, Newman made the collection the base for a new museum dedicated to design and communication called Museo del Objeto del Objeto
(Object of the Object Museum). He opened this museum in Colonia Roma
of Mexico City, in a 1906 Art Nouveau
building that used to be his home. The museum collection has about 30,000 pieces that date from 1810 to the present. They are mostly everyday objects from product packaging, utensils, cosmetics, clothing and many others. Only a small fraction of the collection is on display at the museum at any time.
La Gunilla is the editorial arm of the Museo del Objeto del Objeto. Newman created this enterprise with partner Gonzalo Tassier
, to publish works focused on design and collecting. The name is a play on the name Lagunilla, which has a famous market
for collectors. Books published by this organization include “Mextencil”by Edgar Vargas and “Arte Urbe” by Flavio Montessoro focused on “urban” or “street” art, mostly graffiti and stencil art. La Gunilla has also published works by Newman and Tassier, as part of a series of books called “Con-juntos.” Two of the books in this series, a “Una gruesa de colecciones” and “Encuentros con conocidos” both focus on Newman’s personal experience as a collector.
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
. He is the founder and co director of Zimat Consultores, a publisher, photographer and the founder of the Museo del Objeto del Objeto
Museo del Objeto del Objeto
The Museo del Objeto del Objeto is a museum in Mexico City and the first museum in Mexico dedicated to design and communications. It was opened in 2010 based on a collection of commercial packaging, advertising, graphic arts, common devices and many other objects dating back to 1810 collected by...
(MODO).
Career
Newman has a bachelor’s degree in communications from the Universidad IberoamericanaUniversidad Iberoamericana
The Ibero-American University is a Mexican private institution of higher education sponsored by the Society of Jesus...
. He has worked in communications and human resources in both the public and private sectors. He has been a consultant to a number of businesses, cultural institutions, philanthropic organizations and professional associations.
In 1984, Newman founded Zimat Consultores, a large communication firm in Mexico City, which he still runs with partner Marta Mejía. Zimat benefitted from the boom in public relations in Mexico in the 1980s and 1990s, with the company quickly grew from five employees to more than sixty consultants that made the agency number one in Mexico in terms of billing by the end of the 1990s. The firm merged with U.S. enterprise Golin/Harris, giving the cooperation access to markets in Mexico, other parts of the Latin America and Spanish speaking markets in the United States. In the early 2000s, the firm was acquired by Interpublic Group of Companies
Interpublic Group of Companies
The Interpublic Group of Companies, Inc. is one of the "big four" global advertising holding companies . Headquartered in New York City, it has 41,000 employees and reported full−year revenues of US$6.5 billion for 2010...
, but today it is again independent and the exclusive partner for the Interpublic Group in Mexico. Newman has remained as director of Zimat. Today, clients include Avon
Avon
-Rivers:*River Avon or Avon River , various rivers*Avon Water, a river in Scotland*Afon, the Welsh word for river, often anglicised to 'avon'-Canada:*Avon, New Brunswick, in the province of New Brunswick...
, Body Shop
Body shop
Body shopping is the practice of consultancy firms recruiting information technology workers in order to contract their services out on short-term bases...
, BBVA Bancomer, Cemex
Cemex
CEMEX is the world's largest building materials supplier and third largest cement producer. Founded in Mexico in 1906, the company is based in Monterrey, Mexico...
, Cevecería Cuauhtémoc Moctezuma, Cinépolis
Cinépolis
Cinépolis is a Mexican chain of movie theaters. Its name means City of Cinéma and its slogan is La Capital del Cine .Cinépolis is the biggest cineplex chain in Mexico with 205 theaters in 65 cities,...
, Colgate
Colgate
- Places :*Colgate, West Sussex, UK*Colgate, North Dakota, USA*Colgate, Wisconsin, USA*Colgate, Saskatchewan, India- People :*Pat Colgate, the artistic director of the Placer Theatre Ballet dance company...
, Fondo Mexicano para la Conservación de la Naturaleza, Grupo Bimbo
Grupo Bimbo
Grupo Bimbo is the largest Mexican food company and the largest bakery in the world with brands in Americas, Europe, and China.-History:Grupo Bimbo was established in Mexico in 1945 by Lorenzo Servitje, Jose T. Mata, Jaime Sendra, and Jaime Jorba...
, Hewlett Packard and HSBC
HSBC
HSBC Holdings plc is a global banking and financial services company headquartered in Canary Wharf, London, United Kingdom. it is the world's second-largest banking and financial services group and second-largest public company according to a composite measure by Forbes magazine...
.
In addition to his work with Zimat, Newman is an author and photographer, publishing work related to his field as well as his personal interest in the ordinary. He published Organizaciones en la mira. Comunicación estratégica para prevenir y manejar las crisis with Marta Mejía in 2009. In Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, he took 450 photographs, eighty of which were published in a book called “El banquete del las banquetas.” The idea to photograph the city, focusing on sidewalks, occurred while he was there with his wife and was attracted by a metallic hatch which had an interesting texture due to the loss of paint.
He has received a number of recognitions for his professional and philanthropic work. He is the first from Latin America to have been accredited by the International Association of Business Communicators
International Association of Business Communicators
The International Association of Business Communicators is a leading association for business communication professionals. IABC has approximately 16,000 members in more than 100 chapters in over 80 countries....
(IABC) . He was the founder and first president of the Asociación Mexicana de Comunicación Organizacional (AMCO) in 1973, president of SIGNUM in 1992, president of PRO RP and the Asociación Mexicana de Agencias Profesionales de Relaciones Públicas, AC in 1997. Newman is a member of the board the Consejo Mexicano para la Filantropia (Cemefi), and president of A Leer/IBBY México, which promotes literacy in the country.
As a collector and founder of MODO
Bruno Newman is a longtime collector, mostly of packaging and ordinary objects. He has a collection of over 30,000 objects in thirty categories such as household products, food packages, medicine bottles, cosmetics and toys. Newman began collecting when he was thirteen years old. His uncle collected stamps and he was inspired by these stamp albums. He began collecting stamps from Spain, England and Mexico, preferring the Mexican ones because of their designs, especially the old ones.Collecting packaging and other pieces for their designs began with four or five containers from a line of beauty products called Pompeii. They had been imported from France in 1910 and when he displayed them on a table, he received positive comments. From then he went on to shaving supplies, old toys, old advertisements and more, mostly bought at local flea markets. He concentrated on items that were not considered collectibles, but rather on items that caught his attraction because of age, color, the slogans and/or the designs. Over his lifetime, the collection outgrew his room, house and office until he had three warehouses for the collection. Today, he still collects, going to flea markets on Saturdays.
In 2010, Newman made the collection the base for a new museum dedicated to design and communication called Museo del Objeto del Objeto
Museo del Objeto del Objeto
The Museo del Objeto del Objeto is a museum in Mexico City and the first museum in Mexico dedicated to design and communications. It was opened in 2010 based on a collection of commercial packaging, advertising, graphic arts, common devices and many other objects dating back to 1810 collected by...
(Object of the Object Museum). He opened this museum in Colonia Roma
Colonia Roma
Colonia Roma is a colonia or neighborhood located in the Cuauhtémoc borough of Mexico City just west of the city’s historic center. The area was a very shallow part of Lake Texcoco, dotted with tiny islands and one small island village of Aztacalco during the pre-Hispanic period...
of Mexico City, in a 1906 Art Nouveau
Art Nouveau
Art Nouveau is an international philosophy and style of art, architecture and applied art—especially the decorative arts—that were most popular during 1890–1910. The name "Art Nouveau" is French for "new art"...
building that used to be his home. The museum collection has about 30,000 pieces that date from 1810 to the present. They are mostly everyday objects from product packaging, utensils, cosmetics, clothing and many others. Only a small fraction of the collection is on display at the museum at any time.
La Gunilla is the editorial arm of the Museo del Objeto del Objeto. Newman created this enterprise with partner Gonzalo Tassier
Gonzalo Tassier
Gonzalo Tassier is a graphic designer and publicity specialist from Mexico City, who has created a number of highly recognized logos and trademarks in Mexico. His was born in Mexico City in 1941. In his youth, he studied at the UNAM School of Architecture, then he studied philosophy for four years,...
, to publish works focused on design and collecting. The name is a play on the name Lagunilla, which has a famous market
La Lagunilla Market, Mexico City
La Lagunilla Market is a traditional public market in Mexico City, located about ten blocks north of the city’s main plaza, in a neighborhood called La Lagunilla. The market is one of the largest in the city and consists of three sections: one for clothing, one for furniture and one for foodstuffs,...
for collectors. Books published by this organization include “Mextencil”by Edgar Vargas and “Arte Urbe” by Flavio Montessoro focused on “urban” or “street” art, mostly graffiti and stencil art. La Gunilla has also published works by Newman and Tassier, as part of a series of books called “Con-juntos.” Two of the books in this series, a “Una gruesa de colecciones” and “Encuentros con conocidos” both focus on Newman’s personal experience as a collector.