Gonzalo Tassier
Encyclopedia
Gonzalo Tassier is a graphic designer and publicity specialist from Mexico City
, who has created a number of highly recognized logos and trademarks in Mexico. His was born in Mexico City in 1941. In his youth, he studied at the UNAM School of Architecture
, then he studied philosophy for four years, before joining a religious community called the Missionaries of the Holy Spirit
. However, as a designer, he is self taught.
His career has spanned over four decades to become of the most outstanding and pioneering graphic designers in Mexico. He has worked for offices such as those of Giancarlo Novi, Design Center and Bozell. Tassier’s best-known work includes the logo for PEMEX
(created with Francisco Teuscher), the trademarks for Del Fuerte and Aguigol and the eagle which has been used for the Mexican national football team since 1998. He has also designed brochures for Ford
and Wyeth
, audiovisual work for IMSS
and book covers for the Demac publishing company.
In 1995, Tassier founded his own agency called Retorno Tassier, dedicated to graphic design, publishing and general publicity, located in Mexico City. The agency works with numerous Mexican and international companies along with governmental agencies and other organizations. The firm also does work for a number of non profit organizations as a social service. Clients include Santander Group, Volkswagen
of Mexico and the United Nations Industrial Development Organization
.
Tassier remains with his agency as president. Another independent firm Tassier created with partner Bruno Newman
is La Gunilla Editores, a publishing house whose books focus on design and collecting. The name is a play on "Lagunilla", a community which has a famous market
for collectors.
In 2002, he received honors from the Quórum organization, which also published a book about his career.
Tassier is a professor of design at the Universidad Iberoamericana
, and is considered to be one of the most respected teachers of this field in the country. He teaching work led to the Sir Misha Black Medal
in London
in 2008, after being nominated by a group of his students. He is the first Latin American to receive the prize in thirty years.
His style is considered to be original and sensitive as well as methodical and perfectionist. Tassier believes that laughter is an fundamental ingredient in promotion, that good commercials will evoke a smile and positive emotion.
The Museo del Objeto del Objeto
held an exhibition of Tassier’s work in October 2011, as part of the “El MODO de ….” (The Manner of...) series. In addition to drawings and design, the exhibit also included Tassier’s pencil collection, which has over 11,000 pieces. The pencil collection represents the importance that the implement has for his work.
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
, who has created a number of highly recognized logos and trademarks in Mexico. His was born in Mexico City in 1941. In his youth, he studied at the UNAM School of Architecture
Unam
UNAM or UNaM may refer to:* National University of Misiones, a National University in Posadas, Argentina*National Autonomous University of Mexico , the large public autonomous university based in Mexico City...
, then he studied philosophy for four years, before joining a religious community called the Missionaries of the Holy Spirit
Missionaries of the Holy Spirit
The Missionaries of the Holy Spirit are a Catholic religious order founded in Mexico City in 1914 by Félix de Jesús Rougier . Rougier was a priest, member of another religious order, the Society of Mary...
. However, as a designer, he is self taught.
His career has spanned over four decades to become of the most outstanding and pioneering graphic designers in Mexico. He has worked for offices such as those of Giancarlo Novi, Design Center and Bozell. Tassier’s best-known work includes the logo for PEMEX
Pemex
Petróleos Mexicanos or Pemex is a Mexican state-owned petroleum company. As of 2010, with a total asset worth of $415.75 billion, it is the second non-publicly listed largest company in the world by total market value, and Latin America's second largest enterprise by annual revenue as of 2009...
(created with Francisco Teuscher), the trademarks for Del Fuerte and Aguigol and the eagle which has been used for the Mexican national football team since 1998. He has also designed brochures for Ford
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
and Wyeth
Wyeth
Wyeth, formerly one of the companies owned by American Home Products Corporation , was a pharmaceutical company. The company was based in Madison, New Jersey, USA...
, audiovisual work for IMSS
IMSS
IMSS may refer to:* Istituto e Museo di Storia della Scienza, Florence, Italy* Instituto Mexicano del Seguro Social, Mexico* Integrated Maritime Surveillance Systems, an integrated network of coast-line radars...
and book covers for the Demac publishing company.
In 1995, Tassier founded his own agency called Retorno Tassier, dedicated to graphic design, publishing and general publicity, located in Mexico City. The agency works with numerous Mexican and international companies along with governmental agencies and other organizations. The firm also does work for a number of non profit organizations as a social service. Clients include Santander Group, Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
of Mexico and the United Nations Industrial Development Organization
United Nations Industrial Development Organization
The United Nations Industrial Development Organization , French/Spanish acronym ONUDI, is a specialized agency in the United Nations system, headquartered in Vienna, Austria...
.
Tassier remains with his agency as president. Another independent firm Tassier created with partner Bruno Newman
Bruno Newman
Bruno Newman is a businessman from Mexico City. He is the founder and co director of Zimat Consultores, a publisher, photographer and the founder of the Museo del Objeto del Objeto .-Career:...
is La Gunilla Editores, a publishing house whose books focus on design and collecting. The name is a play on "Lagunilla", a community which has a famous market
La Lagunilla Market, Mexico City
La Lagunilla Market is a traditional public market in Mexico City, located about ten blocks north of the city’s main plaza, in a neighborhood called La Lagunilla. The market is one of the largest in the city and consists of three sections: one for clothing, one for furniture and one for foodstuffs,...
for collectors.
In 2002, he received honors from the Quórum organization, which also published a book about his career.
Tassier is a professor of design at the Universidad Iberoamericana
Universidad Iberoamericana
The Ibero-American University is a Mexican private institution of higher education sponsored by the Society of Jesus...
, and is considered to be one of the most respected teachers of this field in the country. He teaching work led to the Sir Misha Black Medal
Misha Black
Sir Misha Black was an Azerbaijan-born British architect and designer. In 1933 he founded with associates in London the organisation which became the Artists’ International Association. From 1959 to 1975 he was a professor of industrial design at the Royal College of Art in London, England...
in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
in 2008, after being nominated by a group of his students. He is the first Latin American to receive the prize in thirty years.
His style is considered to be original and sensitive as well as methodical and perfectionist. Tassier believes that laughter is an fundamental ingredient in promotion, that good commercials will evoke a smile and positive emotion.
The Museo del Objeto del Objeto
Museo del Objeto del Objeto
The Museo del Objeto del Objeto is a museum in Mexico City and the first museum in Mexico dedicated to design and communications. It was opened in 2010 based on a collection of commercial packaging, advertising, graphic arts, common devices and many other objects dating back to 1810 collected by...
held an exhibition of Tassier’s work in October 2011, as part of the “El MODO de ….” (The Manner of...) series. In addition to drawings and design, the exhibit also included Tassier’s pencil collection, which has over 11,000 pieces. The pencil collection represents the importance that the implement has for his work.