Brunswick Square Mall
Encyclopedia
Not to be confused with Brunswick Square Shopping Centre
Brunswick Square Shopping Centre
Brunswick Square Shopping Centre is a multi-level shopping mall located in the heart of Saint John, New Brunswick, Canada. It has more than 60 stores, and opened in 1978....

 in Saint John, New Brunswick, Canada.

Brunswick Square is a single story shopping center located in East Brunswick Township, New Jersey
East Brunswick Township, New Jersey
The town is located southwest of New York City and 48 miles northeast of Philadelphia.Lawrence Brook, a tributary of the Raritan River, runs along the western border of the township...

 at the intersection of Route 18 and Rues Lane. The mall is owned by Simon Property Group, Inc. and has gross leasable area (GLA) of 769041 sq ft (71,446.2 m²).

The anchor stores are JCPenney and Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

, with over 60 specialty stores including Barnes & Noble
Barnes & Noble
Barnes & Noble, Inc. is the largest book retailer in the United States, operating mainly through its Barnes & Noble Booksellers chain of bookstores headquartered at 122 Fifth Avenue in the Flatiron District in Manhattan in New York City. Barnes & Noble also operated the chain of small B. Dalton...

, American Eagle Outfitters
American Eagle Outfitters
American Eagle Outfitters is an American clothing and accessories retailer based in Pittsburgh, Pennsylvania. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear...

, Hollister Co.
Hollister Co.
Hollister Co., sometimes advertised as Hollister or HCo., is an American lifestyle brand by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18 through its SoCal-inspired image and casual wear. Goods are available in-store and through the company's online store...

, Forever 21
Forever 21
Forever 21 is an American chain of clothing retailers with branches in major cities in The United States, Puerto Rico, Canada, Europe, Asia, and the Middle East that offers fashion and accessories for young women and men....

, Old Navy
Old Navy
Old Navy is an American clothing brand as well as a chain of stores owned by Gap, Inc., with corporate operations in San Francisco and San Bruno, California. It is one of the first major corporations to house headquarters in the new Mission Bay district of San Francisco.Gap, Inc. was run by...

, Bath & Body Works
Bath & Body Works
Bath & Body Works, LLC, is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States and Canada. It specializes in lotions, bath items, personal care items, and home fragrances.The company launched both a...

, and Victoria's Secret
Victoria's Secret
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5 billion and an operating income of $1 billion in 2006...

.

Mall history

The mall opened in 1970 with original anchors JCPenney and Bamberger's
Bamberger's
Bamberger's was a department store chain with locations primarily in New Jersey, but also Delaware, Maryland, New York, and Pennsylvania. The chain was headquartered in Newark, New Jersey.-History:Founded in 1893 by Louis Bamberger as L...

. The mall was originally owned by the DeBartolo
DeBartolo
DeBartolo is a surname, and may refer to the following people:*Dick DeBartolo, writer for Mad Magazine*Edward J. DeBartolo, Sr., developer of shopping centers...

 cooperation and later sold to Simon Property Group in 1999. Bamberger's became Macy's in 1986, when the chain was phased out in favor of the Macy's name. By 1989, expansion plans were discussed. These plans would have added an additional floor, more stores, a parking deck and an additional anchor store. The plans were scaled back slightly to gain township approval because area residents were apprehensive about the traffic that the new expansion would generate. Due to the recession of the mid-1990s this major expansion never took place.

In 1999, a smaller expansion took place that added a Barnes and Noble and expanded the movie theater to 13 stadium seating screens. The theater expansion occupied an adjacent McCrory's, which was the only non-department store in the mall at the time to feature an outdoor entrance. Several eateries were incorporated into the movie theater, including Nathan's, Ben & Jerry's
Ben & Jerry's
Ben & Jerry's is an American ice cream company, a division of the British-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products, manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in South Burlington, Vermont, United...

, and Auntie Anne's
Auntie Anne's
Auntie Anne's, based in Lancaster, Pennsylvania, is an American chain of pretzel bakeries founded by Anne F. Beiler and her husband, Jonas, in 1988. Auntie Anne's serves products such as pretzels, dips, and beverages...

, to make up for a lack of a proper food court. In October 2000, the interior of the mall was renovated in which new ceilings, skylights, flooring and lighting was installed and a second main entrance was constructed on the west side of the mall through a space formerly occupied by Kinney Shoes, next to Spencer's Gifts. In 2011, JCPenney underwent major renovations to give the store a new look and add a Sephora
Sephora
Sephora is a chain of cosmetics stores founded in France in 1970 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 17 countries...

store inside the department store.

External links



40.423347°N 74.382259°W
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