BuyerZone is an online marketplace for business-to-business purchases. The service works similarly to other lead generation

Lead generation

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers....

 web sites such as Resource Nation

Resource Nation

Resource Nation is located in San Diego, California and has an office in Santa Monica, California and Boston, Massachusetts. The company connects businesses with local and national vendors and allows them to compare based on price, geographic region, industry specialty, and other specifications...

, LendingTree

LendingTree

LendingTree is an online lending exchange. LendingTree is a web-based company that operates an online lending marketplace that facilitates matching borrowers and lenders...

 or ServiceMagic

ServiceMagic

ServiceMagic is a website operated by InterActiveCorp , in which homeowners in the United States and Canada are referred to home improvement contractors, who pay fees for leads. Contractors are pre-screened for contractor licenses and insurance as well as criminal and financial issues. There is no...

: buyers enter specific information about themselves and the purchases that they intend to make. BuyerZone then matches them to a set of participating sellers deemed the right fit for the customer. From there the buyer and seller can then work out details of a deal, including everything from service levels to price.

Benefits for buyers include the ability to easily shop for the best prices because they receive multiple bids from competing sellers, while sellers get a source of ready-to-purchase leads.

BuyerZone covers more than 150 different products, from office furniture to telecommunications to construction equipment. Specific examples include payroll services, forklifts, software, phone systems, graphic design

Graphic design

Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...

, and more. The site also offers independent Buyer's Guides and other articles that provide detailed purchasing information. BuyerZone editorial staff also writes helpful small business articles which can be read elsewhere on the web, such as the BuyerZone article "Avoiding Alarm Scams" published to the Yahoo Small Business website.http://smallbusiness.yahoo.com/r-article-a-40962-m-7-sc-31-avoiding_alarm_scams-i

History

BuyerZone was founded in 1992 by current president Mie-Yun Lee and was originally based out of Watertown, MA. The company was acquired in 2007 by Reed Business Information

Reed Business Information

Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia, often referred to as RBI...

and relocated to its current location in Waltham, MA. The site has processed more than 3 million quote requests, including over $5 billion in transactions since 2004.

BuyerZone was awarded Deloitte’s New England Tech Fast 50 for the years 2002-2006.

External Links

• BuyerZone web site
• Company blog
• Reed Business Information (Parent company)
• BuyerZone: Avoiding Alarm Scams (Yahoo Small Business)