CEAT Limited is a tyre

Tire

A tire or tyre is a ring-shaped covering that fits around a wheel rim to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground...

 manufacturing company based in Mumbai

Mumbai

Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. CEAT is an abbreviation for Cavi Electrici Affini Torino (Electrical Cables and Allied Products of Turin). Founded in Italy

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 as CEAT Tyres by Virginio Bruni Tedeschi, the company established its manufacturing in India in 1958 and was sold to Pirelli

Pirelli

Pirelli & C. SpA is a diverse multinational company based in Milan, Italy. The company, the world’s fifth largest tyre manufacturer, is present in over 160 countries, has 20 manufacturing sites around the world and a network of around 10,000 distributors and retailers.Founded in Milan in 1872,...

 by Virginio's heir Alberto Tedeschi (Carla Bruni

Carla Bruni

Carla Bruni-Sarkozy is an Italian-French songwriter, singer, actress, and former model...

's grandfather) in the 1970s. The company's Indian division was then taken over by RPG Enterprises

RPG Enterprises

RPG Enterprises is a conglomerates in India.- Subdivisions :RPG Enterprises comprises more than twenty companies in the areas of Power, Transmission, Technology, Retail and Entertainment. Some of the companies it holds are CEAT Tyres, KEC International, Zensar Technologies and RPG Life Sciences...

 in the year 1982 which also got the rights to the CEAT brand and renamed the company as CEAT Limited. Its tagline is "Take it on".

CEAT has an annual turnover of Rs 2,760 crores and has about 20% of the local truck and light truck tyre market.

Locations

The company is headquartered in Mumbai. It has manufacturing plants in Mumbai, Nashik and Halol near Baroda.
CEAT owns:

• 6 Manufacturing plants - 3 in India and 3 in Sri Lanka
• 10 outsourcing units for tyres, tubes and flaps
• 3 dedicated 2-3-wheeler plants controlled by CEAT

Products

CEAT manufactures a wide range of tyres for various customer radials for Indian vehicles and caters to various user segments including

• Heavy-duty Trucks and Buses
• Light Commercial Vehicles
• Earthmovers
• Forklifts
• Tractors
• Trailers
• Cars
• SUVs
• Motorcycles and Scooters
• Auto-rickshaws

It exports to over 110 countries across the world. In April 2007, the de-merger of its investment business to a separate investment and finance company was approved. CEAT is the only tyre company to be awarded the ISO/TS 16949:2002 certification.
It is also the 1st indian tyre company to get a TUV certificate.

CEAT Cricket Ratings

CEAT Cricket Ratings

CEAT Cricket Ratings

CEAT Cricket Ratings was formed in 1995 in association with Professional Management Group. Three cricketing legends Clive Lloyd, Ian Chappell and Sunil Gavaskar are the members of the Governing Council of the CRR....

(CCR) was formed in 1995. It is the first International Cricket Rating System to reward and recognize the performances on annual basis. CEAT has also introduced the CCR Best Bowler, CCR Best Batsman, CCR Best Cricketer and CCR Best Cricket Team as well as CEAT Under 19 & T20 ratings.

Achievements & Awards

• CEAT receives Reader's Digest Trusted Brand Gold Award for 2009.
• The 2007-08 Raid de Himalayas 2 wheeler Rally was won on CEAT Tyres.
• CEAT was the no 1 in exports amongst all tyre companies in India..... Source ATMA Report 2007-08.
• CEAT Shoppe wins Best Innovation Award 2007-08 (* Franchisee Association of India).
• From a 2 wheeler tyre to a Car Tyre to a Giant OTR Tyre, CEAT makes the entire Range of Tyres.
• CEAT won the Employer Branding Award for "Excellence in Training 2007-08" ( * Awards by the Asia Pacific HR congress).
• CEAT has adopted a village "Tirad Seth", near Nasik as part of its CSR activities.
• ICQCC Distinguish award for Quality Circle in 2002 at Lucknow India.
• NCQC Distinguish award for Quality circle in 2004 at Mumbai.
• NCQC Distinguish award for Quality circle in 2006 at Kanpur India.
• CCQC Mumbai Chapter Distinguish Award for Quality Circle in 2007.
• Best case study award from CII in 2005.
• RPG Best TQ\M Team Award for CFT in 2005 and 2006.
• Recognized with RPG BTT Six Sigma Team Award in 2005-06.
• Winner of RPG Quality award in 2003, 2004 & 2006.
• Certificate of merit in RPGOE in 2005.
• 100 percent vendors are ISO certified
• Rated amongst top four auto ancillaries.
• National Exports Award (CAPEXIL) - 13 times.
• Best Exports certificate of merit - 7 times in the last 20 years.