Cacharel
Encyclopedia
Cacharel is a French
brand of ready-to-wear
clothing, perfume
and accessories. It was created in 1962 by Jean Bousquet, in Nîmes
, who founded the company of the same name in 1964. Cacharel is named after the local name of the garganey
(Anas querquedula, a small duck) in the Camargue
(cacharel, standard French sarcelle d’été).
Jean Bousquet was the son of a sewing machine salesman; he was immersed in the world of clothes making since childhood. He trained to be a tailor at a technical college and worked for two years as a designer before returning to Paris to found his own fashion house in Le Marais
. The success of his first collection inspired him to create Cacharel.
Cacharel designs are characteristic for their youthful style, femininity, lightness, refinement and use of bright colours. The presentation of the first blouse collection in Paris brought attention for its cheerfulness and the modern vision of women that it represented. The introduction of the seersucker blouse and a front cover in ELLE
magazine in 1963 launched Cacharel onto the international stage.
In 1975 Bousquet commissioned L'Oréal
to create a perfume for his brand; the successful Anaïs Anaïs was launched in 1978. It was followed by Cacharel pour l'Homme, Loulou, Eden, Loulou Blue, Eau d'Eden, Noa, Nemo, Gloria, Amor Amor, Amor Amor Eau Fraiche, Noa Fleur, Noa Perle, Promesse and Amor pour homme. The latest perfume to be launched is "Liberté", an orange chypre with fresh citrous top notes inspired by a traditional French cake called 'chamonix' and woody heart and base notes with patchouli. The person representing Liberté in ad campaigns is Brazilian born model, Gisele Bündchen
, who is also the new face for the brand Cacharel Parfums, following Kate Moss
who modeled for Anaïs Anaïs and Laetitia Casta
for Promesse.
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
brand of ready-to-wear
Ready-to-wear
Ready-to-wear or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing.Ready-to-wear has...
clothing, perfume
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...
and accessories. It was created in 1962 by Jean Bousquet, in Nîmes
Nîmes
Nîmes is the capital of the Gard department in the Languedoc-Roussillon region in southern France. Nîmes has a rich history, dating back to the Roman Empire, and is a popular tourist destination.-History:...
, who founded the company of the same name in 1964. Cacharel is named after the local name of the garganey
Garganey
The Garganey is a small dabbling duck. It breeds in much of Europe and western Asia, but is strictly migratory, with the entire population moving to southern Africa, India Santragachi and Australasia in winter, where large flocks can occur. This species was first described by Linnaeus in 1758...
(Anas querquedula, a small duck) in the Camargue
Camargue
The Camargue is the region located south of Arles, France, between the Mediterranean Sea and the two arms of the Rhône River delta. The eastern arm is called the Grand Rhône; the western one is the Petit Rhône....
(cacharel, standard French sarcelle d’été).
Jean Bousquet was the son of a sewing machine salesman; he was immersed in the world of clothes making since childhood. He trained to be a tailor at a technical college and worked for two years as a designer before returning to Paris to found his own fashion house in Le Marais
Le Marais
Le Marais is a historic district in Paris, France. Long the aristocratic district of Paris, it hosts many outstanding buildings of historic and architectural importance...
. The success of his first collection inspired him to create Cacharel.
Cacharel designs are characteristic for their youthful style, femininity, lightness, refinement and use of bright colours. The presentation of the first blouse collection in Paris brought attention for its cheerfulness and the modern vision of women that it represented. The introduction of the seersucker blouse and a front cover in ELLE
Elle
Elle may refer to:*Elle, Central African Republic*Elle , a fashion publication*Ellé, a river in France*Elle , a female given name*Elle , a Sri Lankan game similar to baseball*Ælle of Sussex, a Saxon king...
magazine in 1963 launched Cacharel onto the international stage.
In 1975 Bousquet commissioned L'Oréal
L'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...
to create a perfume for his brand; the successful Anaïs Anaïs was launched in 1978. It was followed by Cacharel pour l'Homme, Loulou, Eden, Loulou Blue, Eau d'Eden, Noa, Nemo, Gloria, Amor Amor, Amor Amor Eau Fraiche, Noa Fleur, Noa Perle, Promesse and Amor pour homme. The latest perfume to be launched is "Liberté", an orange chypre with fresh citrous top notes inspired by a traditional French cake called 'chamonix' and woody heart and base notes with patchouli. The person representing Liberté in ad campaigns is Brazilian born model, Gisele Bündchen
Gisele Bündchen
Gisele Caroline Bündchen is a Brazilian fashion model, occasional film actress and goodwill ambassador for the UN Environment Programme.In the late 1990s, Bündchen became one of the first in a wave of Brazilian models to find success...
, who is also the new face for the brand Cacharel Parfums, following Kate Moss
Kate Moss
Kate Moss is an English model. Moss is known for her waifish figure and popularising the heroin chic look in the 1990s. She is also known for her controversial private life, high profile relationships, party lifestyle, and drug use. Moss changed the look of modelling and started a global debate on...
who modeled for Anaïs Anaïs and Laetitia Casta
Laetitia Casta
Laetitia Marie Laure Casta is a French model and actress.-Early life:Laetitia Casta was born in Pont-Audemer, Normandy, France. Her mother, Line Blin, is from Normandy. Her father, Dominique Casta, is from Corsica. She has an older brother, Jean-Baptiste, and a younger sister, Marie-Ange...
for Promesse.
External links
- cacharel.com Official site
- Biotherm USA site
- Cacharel Perfume History Cacharel Perfume History