Caduceus Cellars
Encyclopedia
Caduceus Cellars is a winery
Winery
A winery is a building or property that produces wine, or a business involved in the production of wine, such as a wine company. Some wine companies own many wineries. Besides wine making equipment, larger wineries may also feature warehouses, bottling lines, laboratories, and large expanses of...

 in the Verde Valley
Verde Valley
The Verde Valley is a valley in central Arizona in the United States of America. The Verde River runs through it. It is overlooked by Mingus Mountain and the Mogollon Rim.- History :The first notice of this region appears in the report of one Espejo,...

 of Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 owned by Maynard James Keenan
Maynard James Keenan
Maynard James Keenan is an American rock singer, songwriter, musician, record producer, winemaker, and actor. Originally from Ohio, Keenan spent his high school and college years in Michigan. After serving in the Army in the early 1980s, he attended Kendall College of Art and Design in Grand Rapids...

, a musician descended from Northern Italian
Northern Italy
Northern Italy is a wide cultural, historical and geographical definition, without any administrative usage, used to indicate the northern part of the Italian state, also referred as Settentrione or Alta Italia...

 winemakers. While the winery is named after caduceus
Caduceus
The caduceus is the staff carried by Hermes in Greek mythology. The same staff was also borne by heralds in general, for example by Iris, the messenger of Hera. It is a short staff entwined by two serpents, sometimes surmounted by wings...

, an ancient symbol for commerce and staff of the Greek god Hermes
Hermes
Hermes is the great messenger of the gods in Greek mythology and a guide to the Underworld. Hermes was born on Mount Kyllini in Arcadia. An Olympian god, he is also the patron of boundaries and of the travelers who cross them, of shepherds and cowherds, of the cunning of thieves, of orators and...

, the vineyard
Vineyard
A vineyard is a plantation of grape-bearing vines, grown mainly for winemaking, but also raisins, table grapes and non-alcoholic grape juice...

 is named Merkin Vineyards, after a pubic
Pubic hair
Pubic hair is hair in the frontal genital area, the crotch, and sometimes at the top of the inside of the legs; these areas form the pubic region....

 wig (merkin
Merkin
A merkin is a pubic wig. Merkins were originally worn by prostitutes after shaving their genitalia, and are now used as decorative items, erotic devices, or in films, by both men and women.-Origin of term:...

).

History

Viticulture in Arizona
Arizona wine
Arizona wine refers to wine made from grapes grown in the U.S. state of Arizona.Viticulture in Arizona has a history that begins in the 16th century when missionary Spanish Jesuit priests began to plant grapevines and make wine for use in Christian religious ceremonies...

 began in the 16th century when missionary
Missionary
A missionary is a member of a religious group sent into an area to do evangelism or ministries of service, such as education, literacy, social justice, health care and economic development. The word "mission" originates from 1598 when the Jesuits sent members abroad, derived from the Latin...

 Spanish
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

 Jesuit priest
Priest
A priest is a person authorized to perform the sacred rites of a religion, especially as a mediatory agent between humans and deities. They also have the authority or power to administer religious rites; in particular, rites of sacrifice to, and propitiation of, a deity or deities...

s began to plant grapevine
Grapevine
Grapevine is the common name for plants of the genus Vitis. Other meanings include:*Grapevine , a term often used to describe a form of communication by means of gossip or rumor, as in "heard it through the grapevine"...

s and make wine for use in Christian
Christianity
Christianity is a monotheistic religion based on the life and teachings of Jesus as presented in canonical gospels and other New Testament writings...

 religious
Religion
Religion is a collection of cultural systems, belief systems, and worldviews that establishes symbols that relate humanity to spirituality and, sometimes, to moral values. Many religions have narratives, symbols, traditions and sacred histories that are intended to give meaning to life or to...

 ceremonies. Unlike most vineyards in Arizona, which are located in the southeastern portion of the state near Tucson
Tucson, Arizona
Tucson is a city in and the county seat of Pima County, Arizona, United States. The city is located 118 miles southeast of Phoenix and 60 miles north of the U.S.-Mexico border. The 2010 United States Census puts the city's population at 520,116 with a metropolitan area population at 1,020,200...

—the location of Arizona's only designated American Viticultural Area
American Viticultural Area
An American Viticultural Area is a designated wine grape-growing region in the United States distinguishable by geographic features, with boundaries defined by the Alcohol and Tobacco Tax and Trade Bureau , United States Department of the Treasury....

, the Sonoita AVA
Sonoita AVA
The Sonoita AVA is an American Viticultural Area located in southeast Arizona, south of the city of Tucson. The Sonoita area is a basin surrounded by three mountain ranges, the Huachuca Mountains, the Santa Rita Mountains, and the Whetstone Mountains. The vineyard plantings are above sea level,...

—Caduceus Cellars and Merkin Vineyards are based in the unincorporated area of Page Springs/Cornville, Arizona
Cornville, Arizona
Cornville is a census-designated place in Yavapai County, Arizona, United States. The population was 3,335 at the 2000 census. The Cornville CDP includes the communities of Cornville and Page Springs....

, southwest of Keenan's place of residence, as well as the cellar where wine tasting is available, in Jerome
Jerome, Arizona
Jerome is a town in Yavapai County, Arizona, United States. According to 2006 Census Bureau estimates, the population of the town is 353.-History:...

. Keenan has characterized the neighbors of the winery as "a teetotaling
Teetotalism
Teetotalism refers to either the practice of or the promotion of complete abstinence from alcoholic beverages. A person who practices teetotalism is called a teetotaler or is simply said to be teetotal...

 Republican
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

 community".

Wines

Caduceus' first wine, the limited edition Primer Paso (2005, 2006, 2007), sold out, and was followed by a Nagual de la Naga (2004, 2005, 2006) and a Nagual del Sensei (2004, 2005). Later wines include the Nagual de la Naga (2004, 2005, 2006), Merkin Vineyards Chupacabra (2005, 2006), Merkin Vineyards Shinola (2006), Nagual del Judith (2007), and Sancha (2007).
Keenan's mother died in 2003, at the age of 59, due to complications from a brain aneurysm. Following her death, he scattered her ashes across one of his vineyards, later honoring her memory with his Cabernet Sauvignon
Cabernet Sauvignon
Cabernet Sauvignon is one of the world's most widely recognized red wine grape varieties. It is grown in nearly every major wine producing country among a diverse spectrum of climates from Canada's Okanagan Valley to Lebanon's Beqaa Valley...

 "Nagual del Judith", the first made entirely with grapes from Merkin Vineyards. In a statement released in April 2009, Keenan stated:
Previous wines were named after relatives of the Chiricahua Apache
Chiricahua
Chiricahua are a group of Apache Native Americans who live in the Southwest United States. At the time of European encounter, they were living in 15 million acres of territory in southwestern New Mexico and southeastern Arizona in the United States, and in northern Sonora and Chihuahua in Mexico...

 chief Cochise
Cochise
Cochise was a chief of the Chokonen band of the Chiricahua Apache and the leader of an uprising that began in 1861. Cochise County, Arizona is named after him.-Biography:...

 who lived in the area where the vineyard is located, and were produced at Page Springs Cellars, owned by Keenan's business partner.

Promotion

Keenan, a musician with the rock bands Tool
Tool (band)
Tool is an American rock band from Los Angeles, California. Formed in 1990, the group's line-up has included drummer Danny Carey, guitarist Adam Jones, and vocalist Maynard James Keenan. Since 1995, Justin Chancellor has been the band's bassist, replacing their original bassist Paul D'Amour...

, A Perfect Circle
A Perfect Circle
A Perfect Circle is an American rock supergroup formed in 1999 by guitarist Billy Howerdel and Tool vocalist Maynard James Keenan. The original incarnation of the band also included Paz Lenchantin on bass, Troy Van Leeuwen on guitar, and Tim Alexander on drums...

 and Puscifer
Puscifer
Puscifer is a side project of Maynard James Keenan from the bands Tool and A Perfect Circle. As Keenan is the only permanent member and he considers the project to be his "creative subconscious", Puscifer could also be considered a pseudonym for his solo work....

, began scheduling all records, promoting and touring around the winery's most important weeks shortly after its establishment. Keenan remarked, "The guys know that I've gotta be in Arizona for the harvesting and processing, and then I'll need to be back there again for the bottling. We'll be working our touring schedule around it." During the fall season of 2008, Keenan began a small tour of sorts with Eric Glomski, promoting the wine with signing sessions at Whole Foods Market
Whole Foods Market
Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural and organic products." The company has been ranked among the most socially responsible businesses and placed third on the U.S...

s in California and Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

. The tour continued in 2009 with sessions in Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

 kicking off in March, and appearances scheduled during Tool's 2009 summer tour in Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

, Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...

, and New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

.

Documentary

Blood Into Wine
Blood into Wine
Blood into Wine is a documentary about the Northern Arizona wine industry focusing on Maynard James Keenan and Eric Glomski and their Caduceus brand wine. It was released in February 2010 theatrically and on DVD and Blu-ray in September 2010....

is a documentary
Documentary
A documentary is a creative work of non-fiction, including:* Documentary film, including television* Radio documentary* Documentary photographyRelated terms include:...

 about Keenan and Glomski's embarkation into winemaking in the desert conditions of Arizona's Verde Valley, and the success they've seen in the decade since its inception. The trailer, co-produced by Moog
Moog (film)
Moog is a 2004 documentary film by Hans Fjellestad about electronic instrument pioneer Dr. Robert Moog. The film features scenes of Dr. Moog interacting with various musical artists who view Moog as an influential figure in the history of electronic music....

filmmakers Ryan Page and Christopher Pomerenke, was released on the web on June 11, 2009, on twinklecashcompany.com. The movie was released in March 2010 theatrically and on DVD and Blu-ray in September 2010.

External links

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