Campaign Magazine
Encyclopedia
Campaign is the leading weekly UK trade magazine published by the Haymarket Group
about the advertising
and commercial media industry, known as "the Bible of British adland".
The magazine was originally published by the British Printing Corporation and titled World's Press News, and, in the late 1960s, was struggling to find a market, but Michael Heseltine
then acquired it for Haymarket
and hired Maurice Saatchi to rebrand and relaunch the magazine, with design by Roland Schenk, upon which it became an immediate success.
Haymarket Group
Haymarket Media Group is a privately owned media company headquartered in London, United Kingdom. It has offices in Australia, Belgium, China, Germany, India, Japan, Singapore and the United States....
about the advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and commercial media industry, known as "the Bible of British adland".
The magazine was originally published by the British Printing Corporation and titled World's Press News, and, in the late 1960s, was struggling to find a market, but Michael Heseltine
Michael Heseltine
Michael Ray Dibdin Heseltine, Baron Heseltine, CH, PC is a British businessman, Conservative politician and patron of the Tory Reform Group. He was a Member of Parliament from 1966 to 2001 and was a prominent figure in the governments of Margaret Thatcher and John Major...
then acquired it for Haymarket
Haymarket Group
Haymarket Media Group is a privately owned media company headquartered in London, United Kingdom. It has offices in Australia, Belgium, China, Germany, India, Japan, Singapore and the United States....
and hired Maurice Saatchi to rebrand and relaunch the magazine, with design by Roland Schenk, upon which it became an immediate success.