Carlos Alazraki
Encyclopedia
Carlos Alazraki Grossmann (born 1947, Mexico City
) is a Mexican
advertising executive.
Alazraki is the founder, president, and CEO of Alazraki & Asociados Publicidad agency and the previous president of the Asociación Mexicana de Agencias de Publicidad (AMAP, Mexican Association of Advertising Agencies). He is the son of film director Benito Alazraki
and son-in-law of the late Samy Yeroham, owner of Topeka.
(UIA).
He started his career in the United States
with the Hal Greenfader, Publicis Romero and JWT
agencies, later to Spain
to work at Ibérica Televisión where he shot 13 television shows and a film with his father, Benito Alazraki. Returning to Mexico, he worked for Telesistema Mexicano (now Televisa
) with Luis de Llano Sr.; after a merger and the formation of Televisa, Alazraki and his colleague Adolfo Rodríguez were retained.
In 1970, Alazraki joined Canal 13 of Imevisión (now TV Azteca
), a then government-owned company, as director of programming.
During that time, he formed the advertising agency Alazraki-Rodríguez Publicidad with Adolfo Rodríguez, that later became Alazraki & Asociados Publicidad. He created the slogan Bienestar para tu familia for Zedillo in 1994. In 1996 he produced the short film, Directamente al cielo (Straight to heaven).
He worked in the campaigns of Carlos Hank
, Luis Donaldo Colosio
, Ernesto Zedillo
and Roberto Madrazo
in the PRI primaries for the 2003 Mexican elections
In 2005, he replaced Roberto Gaudelli for the image management of Roberto Madrazo
for the 2006 Mexican presidential elections
. For Madrazo he created the slogan Dale un Madrazo al dedazo, a play on words using the candidate's last name "Madrazo" which, within different contexts, is a memorable Spanish word.
Alazraki's agency has managed the image of Grupo Sanborns
for 15 years, and Telmex
and Sección Amarilla (Mexico's Yellow Pages) for 12 years, Posadas
and Victoria beer for 8 years, and Comex
for 10 years. Alazraki is developing television projects for Canal 40.
He judged the FIAP Buenos Aires
in 1991, and The New York Festival, for which he was an advisor, in 1995.
He has been a member of the Advertising Hall of Fame since 1991, and in 2003 he was named one of the 300 most influential leaders in Mexico.
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
) is a Mexican
Mexican people
Mexican people refers to all persons from Mexico, a multiethnic country in North America, and/or who identify with the Mexican cultural and/or national identity....
advertising executive.
Alazraki is the founder, president, and CEO of Alazraki & Asociados Publicidad agency and the previous president of the Asociación Mexicana de Agencias de Publicidad (AMAP, Mexican Association of Advertising Agencies). He is the son of film director Benito Alazraki
Benito Alazraki
Benito Alazraki was a Mexican film director and screenwriter. He directed 40 films between 1955 and 1995.-Selected filmography:* Roots * Muñecos infernales * Santo Contra los Zombis...
and son-in-law of the late Samy Yeroham, owner of Topeka.
Career
Alazraki studied Information Science and Techniques at the Universidad IberoamericanaUniversidad Iberoamericana
The Ibero-American University is a Mexican private institution of higher education sponsored by the Society of Jesus...
(UIA).
He started his career in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
with the Hal Greenfader, Publicis Romero and JWT
JWT
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...
agencies, later to Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
to work at Ibérica Televisión where he shot 13 television shows and a film with his father, Benito Alazraki. Returning to Mexico, he worked for Telesistema Mexicano (now Televisa
Televisa
Televisa is a Mexican multimedia conglomerate, the largest mass media company in Latin America and in the Spanish-speaking world. It is a major international entertainment business, with much of its programming airing in the United States on Univision, with which it has an exclusive contract...
) with Luis de Llano Sr.; after a merger and the formation of Televisa, Alazraki and his colleague Adolfo Rodríguez were retained.
In 1970, Alazraki joined Canal 13 of Imevisión (now TV Azteca
TV Azteca
Azteca, is the second largest Mexican television entertainment. It was established in 1983 as the state-owned Instituto Mexicano de la Televisión , a holding of the national TV networks channel 13 and 7 and was privatized under its current name in 1993 and now is part of Grupo Salinas...
), a then government-owned company, as director of programming.
During that time, he formed the advertising agency Alazraki-Rodríguez Publicidad with Adolfo Rodríguez, that later became Alazraki & Asociados Publicidad. He created the slogan Bienestar para tu familia for Zedillo in 1994. In 1996 he produced the short film, Directamente al cielo (Straight to heaven).
He worked in the campaigns of Carlos Hank
Carlos Hank González
Carlos Hank González , nicknamed El Profesor , was a Mexican politician and influential businessman. Originally a teacher, he was an entrepreneur who built political contacts along with a business empire, leading to various government and political positions at the state and national level...
, Luis Donaldo Colosio
Luis Donaldo Colosio
Luis Donaldo Colosio Murrieta was a Mexican politician, and PRI presidential candidate, who was assassinated at a campaign rally in Tijuana during the Mexican Presidential campaign of 1994.-Political history:...
, Ernesto Zedillo
Ernesto Zedillo
Ernesto Zedillo Ponce de León is a Mexican economist and politician. He served as President of Mexico from December 1, 1994 to November 30, 2000, as the last of the uninterrupted seventy year line of Mexican presidents from the Institutional Revolutionary Party...
and Roberto Madrazo
Roberto Madrazo
Roberto Madrazo Pintado is a Mexican politician affiliated with the Institutional Revolutionary Party . He was the candidate of the alliance between his party and the Ecologist Green Party of Mexico in the 2006 Mexican presidential election.Madrazo was born in Villahermosa, Tabasco to Carlos A....
in the PRI primaries for the 2003 Mexican elections
2003 Mexican elections
A number of elections, both federal and local, took place in Mexico during 2003:-Federal Congress:**Chamber of Deputies – 500 federal deputies-Colima:**Governor, state congress, and mayors**See: 2003 Colima state election-Nuevo León:...
In 2005, he replaced Roberto Gaudelli for the image management of Roberto Madrazo
Roberto Madrazo
Roberto Madrazo Pintado is a Mexican politician affiliated with the Institutional Revolutionary Party . He was the candidate of the alliance between his party and the Ecologist Green Party of Mexico in the 2006 Mexican presidential election.Madrazo was born in Villahermosa, Tabasco to Carlos A....
for the 2006 Mexican presidential elections
Mexican general election, 2006
A general election was held in Mexico on Sunday, July 2, 2006. Voters went to the polls to elect, on the federal level:*A new President of the Republic to serve a six-year term, replacing then Mexican President Vicente Fox .*500 members to serve for a...
. For Madrazo he created the slogan Dale un Madrazo al dedazo, a play on words using the candidate's last name "Madrazo" which, within different contexts, is a memorable Spanish word.
Alazraki's agency has managed the image of Grupo Sanborns
Grupo Sanborns
Grupo Sanborns is a large restaurant, retail, pharmacy and department store chain located in Mexico and in El Salvador.-History:The retail company was founded in Mexico City on June 19, 1903 by California immigrants Walter and Frank Sanborn, who also opened Mexico's first soda fountain...
for 15 years, and Telmex
Telmex
Telmex is a telecommunications company headquartered in Mexico City that provides telecommunication products and services in Mexico, Argentina, Colombia, Brazil and other countries in Latin America. In addition to traditional fixed-line telephone service, Telmex also offers Internet access, data,...
and Sección Amarilla (Mexico's Yellow Pages) for 12 years, Posadas
Posadas
Las Posadas is a nine-day celebration with origins in Spain, now celebrated chiefly in Mexico, Guatemala and parts of the Southwestern United States, beginning December 16th and ending December 24th, on evenings .-Etymology:...
and Victoria beer for 8 years, and Comex
Comex
Comex may refer to:*COMEX, a division of the New York Mercantile Exchange *COMEX , a French company in undersea engineering*COMEX, a gold trust owned by iShares...
for 10 years. Alazraki is developing television projects for Canal 40.
He judged the FIAP Buenos Aires
Festival Iberoamericano de Publicidad
Festival Iberoamericano de Publicidad was created in 1969 by Alberto Gollán - a pioneer of Argentine Television. The objective of this first Spanish and Portuguese-speaking advertising festival, has been since then, to promote and integrate the communication of the region.The globalization of the...
in 1991, and The New York Festival, for which he was an advisor, in 1995.
He has been a member of the Advertising Hall of Fame since 1991, and in 2003 he was named one of the 300 most influential leaders in Mexico.
External links
- Alazraki & Asociados Publicidad
- Profile at the Center of Interactive Advertising of the University of Texas at AustinUniversity of Texas at AustinThe University of Texas at Austin is a state research university located in Austin, Texas, USA, and is the flagship institution of the The University of Texas System. Founded in 1883, its campus is located approximately from the Texas State Capitol in Austin...
Interview on Revista Telemundo AMAP site 300 most influential leaders in Mexico Open letter of Alazraki to Andrés Manuel López ObradorAndrés Manuel López ObradorAndrés Manuel López Obrador , also known as AMLO or El Peje, is a Mexican politician who held the position of Head of Government of the Federal District from 2000 to 2005, before resigning in July 2005 to contend the 2006 presidential election, representing the unsuccessful Coalition for the Good...
in 2004.