Casale Media is a Canadian

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 online advertising network

Advertising network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...

, headquartered in Toronto

Toronto

Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

, which specializes in site representation via banner

Web banner

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser...

, rectangle, tower, hover

Hover ad

Hover ads are a special type of pop-up ads created using Dynamic HTML, JavaScript and similar web browser technologies. Because they do not scroll with the web page, they appear to "hover" over the page, usually obscuring the content.- Background :...

, and pop up

Pop-up ad

Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements...

 ads. Casale Media uses tracking cookie

HTTP cookie

A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is used for an origin website to send state information to a user's browser and for the browser to return the state information to the origin site...

 files to control ad delivery factors including frequency

Frequency capping

Frequency capping is a term in advertising that means restricting the number of times a specific visitor to a website is shown a particular advertisement...

 (the number of times an advertisement is shown to a user over time) and to make adjustments to their campaigns. Casale Media cookies may be tagged as adware

Adware

Adware, or advertising-supported software, is any software package which automatically plays, displays, or downloads advertisements to a computer. These advertisements can be in the form of a pop-up. They may also be in the user interface of the software or on a screen presented to the user during...

 or spyware

Spyware

Spyware is a type of malware that can be installed on computers, and which collects small pieces of information about users without their knowledge. The presence of spyware is typically hidden from the user, and can be difficult to detect. Typically, spyware is secretly installed on the user's...

 by spyware detectors, because they are exactly that - they enable the casale network to track users to and from any website that includes off-domain references to any of casale's websites.

Media Metrix reports that Casale Media's ads reach 109,865,000 web users. It is worth noting that almost none of these users ever intended to load content from a casale domain, meaning it is likely that the company generates terabytes of wasted bandwidth.

External links

• Casale Media, official website
• Casale Media Blog, official blog
• McAfee Site Advisor Site Advisor results