Cedevita
Encyclopedia
Cedevita d.o.o. is a Croatia
n company which produces a wide range of teas, instant drinks and dietetic products. The main owner of the company was the Croatian pharmaceutical company Pliva d.d.. From 2001, Cedevita is part of the Atlantic Grupa
, in its Consumer Healthcare Division.
(Borongaj), where the main factory still remains. There is also a campus in the surroundings (University Campus Borongaj).
The company's first factory was built here in 1929, as a branch of the Swiss company Wander AG to produce dietetic products.
In 1947, a new factory was built in Trogir
; this facility was dedicated to the processing of plants and manufacturing of teas.
There is also a sugar free version, started in 1985.
A product line called "Cedevita Junior" was designed for children, with a higher percentage of vitamins and minerals.
According to data published by Atlantic Grupa
, Cedevita is Atlantic's best selling brand. Cedevita is in the Consumer Healthcare Division, accounting for a 24% of the sales. http://www.atlantic.hr/static/files/misc/izvjesca/prezentacija_110509.ppt
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...
n company which produces a wide range of teas, instant drinks and dietetic products. The main owner of the company was the Croatian pharmaceutical company Pliva d.d.. From 2001, Cedevita is part of the Atlantic Grupa
Atlantic Grupa
Atlantic Grupa is a Croatian company, active in a number of industries. Its primary activities comprise production and distribution of food products, including sports nutrition products and dietary supplements. Additionally, Atlantic Grupa is also a manufacturer of personal hygiene products and...
, in its Consumer Healthcare Division.
History
The company started production at the end of the 1920s in ZagrebZagreb
Zagreb is the capital and the largest city of the Republic of Croatia. It is in the northwest of the country, along the Sava river, at the southern slopes of the Medvednica mountain. Zagreb lies at an elevation of approximately above sea level. According to the last official census, Zagreb's city...
(Borongaj), where the main factory still remains. There is also a campus in the surroundings (University Campus Borongaj).
The company's first factory was built here in 1929, as a branch of the Swiss company Wander AG to produce dietetic products.
In 1947, a new factory was built in Trogir
Trogir
Trogir is a historic town and harbour on the Adriatic coast in Split-Dalmatia County, Croatia, with a population of 12,995 and a total municipality population of 13,322 . The historic city of Trogir is situated on a small island between the Croatian mainland and the island of Čiovo...
; this facility was dedicated to the processing of plants and manufacturing of teas.
Cedevita instant drinks
The first instant drink (Orange flavored Cedevita) was created in 1969, but production did not start until 1970. In 1985, the company launched lemon flavour, and in 1990, grapefruit. 1999 was the year for two new flavours, wild berries and apple. Other flavours include tropical and mandarin.There is also a sugar free version, started in 1985.
A product line called "Cedevita Junior" was designed for children, with a higher percentage of vitamins and minerals.
According to data published by Atlantic Grupa
Atlantic Grupa
Atlantic Grupa is a Croatian company, active in a number of industries. Its primary activities comprise production and distribution of food products, including sports nutrition products and dietary supplements. Additionally, Atlantic Grupa is also a manufacturer of personal hygiene products and...
, Cedevita is Atlantic's best selling brand. Cedevita is in the Consumer Healthcare Division, accounting for a 24% of the sales. http://www.atlantic.hr/static/files/misc/izvjesca/prezentacija_110509.ppt
Product line
- Cedevita (instant drink).
- Vitamin enriched candies. In this line they produce the candies under the names: Cedevita, Pepermint, Rondo C, and Vau Vau.
- Teas under the name Cedevita.
- Dietetic products under the name Naturavita.
- Pharmaceutical Products: Rondosept (those are pastilles that are prescribed during oral inflammation and pharyngitis) and Rehidromiks (in acute and chronic diarrheas).
Facts about the company
- Employees: 251-500
- Benefits during 2008: 25-50 million €
- Established in 1 January 1929