Cemusa
Encyclopedia
Cemusa is an advertising
company based in Spain
. The company specializes in providing and maintaining outdoor fixtures such as bus shelters in urban areas, paying for the right to run advertising on the fixtures. It is a unit of Fomento de Construcciones y Contratas
.
es in Mexico City
in 1996. The company also started installing public toilets along with other ad-serving fixtures, in cities such as Rio de Janeiro
.
The company soon started to extend its reach to North America
. Cemusa reached deals with the U.S. cities of Boston
, San Antonio and Miami to provide ad-serving bus shelters. In 2005, the company reached a 1.4 billion USD
deal with New York City
to provide 3500 bus shelters, over 300 newspaper kiosk
s and 20 public toilets to the city. The company outpaced other bidders, including U.S.
-based firm Van Wagner and a joint venture between NBC Universal
and JCDecaux
. The deal wasn't without controversy though - as NBC Universal and JCDecaux protested the way the city evaluated the value of free advertising for use by the city. The companies requested that the bids be evaluated, but Cemusa still retained the contract. Cemusa unveiled its first bus shelter in December 2006. The company eventually rolled out the new newspaper kiosks - which have been criticized as easier for thieves to break into.
While the company has had issues with building its public toilets in a timely fashion , the company opened its first public toilet in New York City in January 2008.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
company based in Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
. The company specializes in providing and maintaining outdoor fixtures such as bus shelters in urban areas, paying for the right to run advertising on the fixtures. It is a unit of Fomento de Construcciones y Contratas
Fomento de Construcciones y Contratas
Fomento de Construcciones y Contratas is a leading Spanish construction company based in Barcelona. It is publicly traded and is part of the IBEX 35.Over 50% of the shares are owned by a company controlled by Esther Koplowitz and others.-History:...
.
History
The company has had a history of doing business in Europe and eventually expanded its efforts westward, serving advertising as part of deals that provided outdoor installations. They started installing bus shelters and mailboxMailbox
Mailbox may refer to:* Letter box, copper box, or other sturdy material compartment, or slot for incoming postal deliveries.* Post box, a physical box for outgoing postal deliveries....
es in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
in 1996. The company also started installing public toilets along with other ad-serving fixtures, in cities such as Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
.
The company soon started to extend its reach to North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
. Cemusa reached deals with the U.S. cities of Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, San Antonio and Miami to provide ad-serving bus shelters. In 2005, the company reached a 1.4 billion USD
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
deal with New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
to provide 3500 bus shelters, over 300 newspaper kiosk
Kiosk
Kiosk is a small, separated garden pavilion open on some or all sides. Kiosks were common in Persia, India, Pakistan, and in the Ottoman Empire from the 13th century onward...
s and 20 public toilets to the city. The company outpaced other bidders, including U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
-based firm Van Wagner and a joint venture between NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
and JCDecaux
JCDecaux
JCDecaux Group is a multinational corporation based in Neuilly-sur-Seine, France, that is active primarily in advertising....
. The deal wasn't without controversy though - as NBC Universal and JCDecaux protested the way the city evaluated the value of free advertising for use by the city. The companies requested that the bids be evaluated, but Cemusa still retained the contract. Cemusa unveiled its first bus shelter in December 2006. The company eventually rolled out the new newspaper kiosks - which have been criticized as easier for thieves to break into.
While the company has had issues with building its public toilets in a timely fashion , the company opened its first public toilet in New York City in January 2008.