Cheezels are a popular Australian snack food

Snack food

A snack is a portion of food oftentimes smaller than that of a regular meal, that is generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home....

 that was introduced to the food market in 1971. Cheezels are owned by Snack Brands Australia

Snack Brands Australia

Snack Brands Australia is one of the largest suppliers of snack foods in Australia and acts as the main competitor to PepsiCo's subsidiary The Smith's Snackfood Company...

. In Malaysia, Cheezels are produced and sold by Kraft

Kraft Foods

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

 Malaysia.In New Zealand cheezels are owned by Bluebird Foods Ltd

Bluebird Foods Ltd

Bluebird Foods Ltd is a division of the U.S. based PepsiCo corporation, that manufactures snack foods, cereals and muesli bars in New Zealand. The company now owns the rights to distribute Gatorade in New Zealand.-Description:...

an pepsico

PepsiCo

PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

 subsidiaries.

Made from corn

Maize

Maize known in many English-speaking countries as corn or mielie/mealie, is a grain domesticated by indigenous peoples in Mesoamerica in prehistoric times. The leafy stalk produces ears which contain seeds called kernels. Though technically a grain, maize kernels are used in cooking as a vegetable...

 and rice

Rice

Rice is the seed of the monocot plants Oryza sativa or Oryza glaberrima . As a cereal grain, it is the most important staple food for a large part of the world's human population, especially in East Asia, Southeast Asia, South Asia, the Middle East, and the West Indies...

, they are a crisp puffy ring with a strong Cheddar cheese

Cheddar cheese

Cheddar cheese is a relatively hard, yellow to off-white, and sometimes sharp-tasting cheese, produced in several countries around the world. It has its origins in the English village of Cheddar in Somerset....

 flavour and aroma. Similar in texture to a cheese puff (or a puffy Cheeto in the U.S.).

Cheezels are also available in a Mini variety, which come in both regular, 'Pizza Cheese' and 'Cheesy BBQ' flavours.

Children and adults alike enjoy placing the full sized Cheezels like rings on their fingers, and eating them one at a time. Cheezels are a popular party snack for children.