Chips Ahoy!
Encyclopedia
Chocolate chip cookie
A chocolate chip cookie is a drop cookie that originated in the United States and features chocolate chips as its distinguishing ingredient. The traditional recipe combines a dough composed of butter and both brown and white sugar with semi-sweet chocolate chips...
s made by Nabisco
Nabisco
Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...
, that debuted in 1963. They are widely sold in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
(where its name in some countries changes to "Pepitos!" or "Choco Chips"), South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, Portugal
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. The Blue Bag type is also sold in the Stockmann
Stockmann
Stockmann is a Finnish listed company which was established in 1862 and is engaged in the retail trade. Stockmann's three divisions are the department store division, Hobby Hall, which specialises in mail order and online sales, and Seppälä, a chain of fashion stores...
store chain in Latvia
Latvia
Latvia , officially the Republic of Latvia , is a country in the Baltic region of Northern Europe. It is bordered to the north by Estonia , to the south by Lithuania , to the east by the Russian Federation , to the southeast by Belarus and shares maritime borders to the west with Sweden...
and are marketed in large packages of 9, 18, 27, or in various smaller packages. It is the second-best-selling cookie in the United States, with an average of $355 million in sales per year.
Advertising
The 1960s Chips Ahoy bags featured comic strips of Cookie Man, a superhero character who subdued various cookie-devouring creatures such as Fruit Fly or Big Wig. His alter-ego was named Mort Meek, who was always seen "counting the 16 chips" in his Chips Ahoy cookie when he was attacked by one of the creatures, at which point he slipped into a phone booth, locker room, restroom, etc., to become Cookie Man and finish off the villain in a Clark KentClark Kent
Clark Kent is a fictional character created by Jerry Siegel and Joe Shuster. Appearing regularly in stories published by DC Comics, he debuted in Action Comics #1 and serves as the civilian and secret identity of the superhero Superman....
—Superman
Superman
Superman is a fictional comic book superhero appearing in publications by DC Comics, widely considered to be an American cultural icon. Created by American writer Jerry Siegel and Canadian-born American artist Joe Shuster in 1932 while both were living in Cleveland, Ohio, and sold to Detective...
vein. These characters were also the subject of Chips Ahoy's concurrent TV commercial campaign, and were both played by the same actor.
For a time in the mid-1990s, advertising labeled Chips Ahoy as being "1,000 chips delicious!" The acquired theme song for most of Chips Ahoy! commercials during its most popular time in the 1990s was a portion of the song "Sing, Sing, Sing
Sing, Sing, Sing
"Sing, Sing, Sing " is a 1936 song, written by Louis Prima and first recorded by him with the New Orleans Gang and released in March 1936 as a 78 as Brunswick 7628 . It is strongly identified with the big band and swing eras. It was covered by Fletcher Henderson and most famously Benny Goodman...
" by Benny Goodman
Benny Goodman
Benjamin David “Benny” Goodman was an American jazz and swing musician, clarinetist and bandleader; widely known as the "King of Swing".In the mid-1930s, Benny Goodman led one of the most popular musical groups in America...
's jazz band in the 1930s. From 2002 to 2010, Chips Ahoy's mascots were the animated "Cookie Guys". In 2010, the Cookie Guys were replaced by a live-action campaign on the theme of "joy", in which it is demonstrated that the simple act of opening a bag of Chips Ahoy! brand cookies induces feelings of delight and exultation to the degree that one is affected with "happy feet" and begins dancing.
Name
Nabisco says the name is "a reference to the nautical term, Ships Ahoy!" The words "Chips Ahoy!" also feature prominently in a story appearing in Chapter 15 of The Uncommercial TravellerThe Uncommercial Traveller
The Uncommercial Traveller is a collection of literary sketches and reminiscences written by Charles Dickens.In 1859 Dickens founded a new journal called All the Year Round and the Uncommercial Traveller articles would be among his main contributions...
, by Charles Dickens
Charles Dickens
Charles John Huffam Dickens was an English novelist, generally considered the greatest of the Victorian period. Dickens enjoyed a wider popularity and fame than had any previous author during his lifetime, and he remains popular, having been responsible for some of English literature's most iconic...
. http://www.everyauthor.com/writing/books/charles_dickens/_uncommercial_traveller/chapter_15. Dickens relays a childhood tale of a shipwright named Chips who is taunted by a diabolical talking rat who predicts the sinking of Chips' ship: "Chips ahoy! Old boy! We've pretty well eat them too, and we'll drown the crew, and will eat them too!" There is also a 1956 American animated theatrical short titled Chips Ahoy.
Varieties
- Reduced Fat Chips Ahoy!
- Chips Ahoy! Chewy (Red Package; known in Canada as Chewy Chips Ahoy! or Biscuits Tendres aux Pépites de chocolat de M. Christie)
- Chips Ahoy! Chewy Gooey Chocofudge (Red Package)
- Chips Ahoy! American Summer (Blue Plad Package)
- Mini Chips Ahoy! (also available in Snack Packs)
- Candy Blast Chips Ahoy! (known in Canada as Rainbow Chips Ahoy! Commercials featured Kevin, an animated character who gave the chocolate chips their color)
- Peanut Butter Chunky Chips Ahoy!
- Chips Ahoy! With Reese's Cups
- Chunky Chips Ahoy! (known in Canada as Chunks Ahoy!)
- White Fudge Chunky Chips Ahoy! (known in Canada as Triple Chocolate Chunks Ahoy!)
- White Fudge Chewy Chips Ahoy!
- Chewy Chunks Ahoy!
- Chips Ahoy! Halloween (Black package)
- Chips Ahoy! Holiday (White package)
- Double Chocolate Chewy Chunks Ahoy!
- Chips Ahoy Ice Cream Sandwiches (In CanadaCanadaCanada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
only, used under NestléNestléNestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
's license) - Chips Ahoy Big & Soft Chocolate Chunk
- Chips Ahoy Big & chewy Oatmeal Chocolate Chunk
- Chips Ahoy! Oatmeal Chewy
- Jell-OJell-OJell-O is a brand name belonging to U.S.-based Kraft Foods for a number of gelatin desserts, including fruit gels, puddings and no-bake cream pies. The brand's popularity has led to it being used as a generic term for gelatin dessert across the U.S. and Canada....
Chips Ahoy pudding - Oooey Gooey Warm and Chewy! Chips Ahoy! microwaveable snacks.
- Pecan Chunks Ahoy
- Almond Chunks Ahoy
- Chips Ahoy! Orange and Chips Ahoy! Coffee Maxwell House (ChinaChinaChinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
) - Limited Edition: Chunky Chunks Ahoy! with Dark Chunks!
- Limited Edition: Orange and Banana flavoured Chips Ahoy! (RussiaRussiaRussia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
only)
Nabisco 100 Calorie Snacks:
- Chips Ahoy Thin Crisps
- Chips Ahoy Granola Bars
Argentina and Uruguay only
- Pepitos!
- Pepitos! rellenas
- Pepitos! tortitas
- AlfajorAlfajorAn alfajor or alajú is a traditional Arabic confection found in some regions of Spain and then made with variations in countries of Latin America including Argentina, Chile, Uruguay, Peru, and Mexico, after being taken there by the colonists. The archetypal alfajor entered Iberia during the period...
Pepitos! triple - Pepitos! black chocolate with white chocolate chips
External links
- Chips Ahoy at NabiscoWorldNabiscoNabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...
- Chips Ahoy! nutrition facts