Chipwich
Encyclopedia
A Chipwich is an ice cream sandwich
made of ice cream between two chocolate chip cookies. Sometimes, the sandwich is rolled in chocolate chips which stick to the ice cream. The original Chipwich was invented by Richard LaMotta
(1942-2010) in New York City
. The original Chipwich is made up of vanilla ice cream sandwich
ed by two chocolate-chip cookies.
Chipwiches date back to 1981 when LaMotta invented the Chipwich and began a guerilla marketing campaign, in which he trained and enlisted 100 street cart vendors (mostly students) to sell the Chipwich on the streets of New York City. The campaign established Chipwich as a successful brand. CoolBrands
, the country's second-largest ice cream distributor, bought the Chipwich brand in 2002, and sold it in 2007 to Dreyer
's division of Nestlé
who has stopped production of the original Chipwich because it competed with its own chocolate chip cookie ice cream sandwich.
Ice cream sandwich
An ice cream sandwich is a frozen confection composed of a layer of ice cream, usually vanilla , "sandwiched" between two biscuits/cookies or slices of cake, usually chocolate.-Australia:...
made of ice cream between two chocolate chip cookies. Sometimes, the sandwich is rolled in chocolate chips which stick to the ice cream. The original Chipwich was invented by Richard LaMotta
Richard LaMotta
Richard LaMotta was the inventor and principal promoter of the Chipwich ice cream sandwich.In 1981, LaMotta invented the Chipwich and began a guerilla marketing campaign, in which he trained and enlisted 100 street cart vendors to sell the Chipwich in New York City. The campaign established...
(1942-2010) in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. The original Chipwich is made up of vanilla ice cream sandwich
Sandwich
A sandwich is a food item, typically consisting of two or more slices of :bread with one or more fillings between them, or one slice of bread with a topping or toppings, commonly called an open sandwich. Sandwiches are a widely popular type of lunch food, typically taken to work or school, or...
ed by two chocolate-chip cookies.
Chipwiches date back to 1981 when LaMotta invented the Chipwich and began a guerilla marketing campaign, in which he trained and enlisted 100 street cart vendors (mostly students) to sell the Chipwich on the streets of New York City. The campaign established Chipwich as a successful brand. CoolBrands
CoolBrands
Swisher Hygiene Inc. is a company based in Markham, Ontario, Canada.-CoolBrands International:The company originally named CoolBrands International Inc., and it core business was frozen desserts that it sold under a variety of brands...
, the country's second-largest ice cream distributor, bought the Chipwich brand in 2002, and sold it in 2007 to Dreyer
Dreyer's
Dreyer's Grand Ice Cream Holdings, Inc., a subsidiary of Nestlé, is a United States-based producer of ice cream and frozen yogurt had originated in 1928 as Edy's Grand Ice Cream, a Northern California business under a partnership of Joseph Edy and William Dreyer. In 1947 the partnership dissolved....
's division of Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
who has stopped production of the original Chipwich because it competed with its own chocolate chip cookie ice cream sandwich.
External links
- Chipwich Inc. home page
- New York Times article on Chipwich, Inc.'s 1992 Chapter 11 filing
- CoolBrands press release announcing sale of Chipwich to Dreyer's
- CBC News article on CoolBrands sale of Chipwich brand to Dreyer's
- Ellyn E. Spragins, "Passing the Hat... Again", Inc. Magazine, Sept. 1990
- "War of the Chocolate Chips", TIME, Sept. 28, 1981