Richard LaMotta
Encyclopedia
Richard LaMotta was the inventor and principal promoter of the Chipwich
ice cream sandwich
.
In 1981, LaMotta invented the Chipwich and began a guerilla marketing campaign, in which he trained and enlisted 100 street cart vendors (students) to sell the Chipwich in New York City
. The campaign established Chipwich as a successful brand. CoolBrands
, the country's second-largest ice cream distributor, bought the Chipwich brand in 2002, and sold it in 2007 to Dreyer's
division of Nestlé
.
LaMotta was featured in more than 8,000 stories in newspapers, magazines and other media covering the past 25 years. He received the Ad Age Executive Marketing Award, Adweek magazine's Hottest Product of the Year Award, and Sales and Marketing magazine's Entrepreneur of the Year Award.
LaMotta held a B.S. in Economics from Brooklyn College
and a J.D. from New York Law School
, both earned while studying at night.
As a college freshman, LaMotta developed his own record label and (after negotiating with the college business office, music professors, and executives at RCA, BMG Music, Deutsche Grammophon, etc.) created a two-record album featuring recordings for the Music 101 class required of all City College
students. He then sold over fifty-thousand albums.
Chipwich
A Chipwich is an ice cream sandwich made of ice cream between two chocolate chip cookies. Sometimes, the sandwich is rolled in chocolate chips which stick to the ice cream. The original Chipwich was invented by Richard LaMotta in New York City...
ice cream sandwich
Ice cream sandwich
An ice cream sandwich is a frozen confection composed of a layer of ice cream, usually vanilla , "sandwiched" between two biscuits/cookies or slices of cake, usually chocolate.-Australia:...
.
In 1981, LaMotta invented the Chipwich and began a guerilla marketing campaign, in which he trained and enlisted 100 street cart vendors (students) to sell the Chipwich in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. The campaign established Chipwich as a successful brand. CoolBrands
CoolBrands
Swisher Hygiene Inc. is a company based in Markham, Ontario, Canada.-CoolBrands International:The company originally named CoolBrands International Inc., and it core business was frozen desserts that it sold under a variety of brands...
, the country's second-largest ice cream distributor, bought the Chipwich brand in 2002, and sold it in 2007 to Dreyer's
Dreyer's
Dreyer's Grand Ice Cream Holdings, Inc., a subsidiary of Nestlé, is a United States-based producer of ice cream and frozen yogurt had originated in 1928 as Edy's Grand Ice Cream, a Northern California business under a partnership of Joseph Edy and William Dreyer. In 1947 the partnership dissolved....
division of Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
.
LaMotta was featured in more than 8,000 stories in newspapers, magazines and other media covering the past 25 years. He received the Ad Age Executive Marketing Award, Adweek magazine's Hottest Product of the Year Award, and Sales and Marketing magazine's Entrepreneur of the Year Award.
LaMotta held a B.S. in Economics from Brooklyn College
Brooklyn College
Brooklyn College is a senior college of the City University of New York, located in Brooklyn, New York, United States.Established in 1930 by the New York City Board of Higher Education, the College had its beginnings as the Downtown Brooklyn branches of Hunter College and the City College of New...
and a J.D. from New York Law School
New York Law School
New York Law School is a private law school in the TriBeCa neighborhood of Lower Manhattan in New York City. New York Law School is one of the oldest independent law schools in the United States. The school is located within four blocks of all major courts in Manhattan. In 2011, New York Law School...
, both earned while studying at night.
As a college freshman, LaMotta developed his own record label and (after negotiating with the college business office, music professors, and executives at RCA, BMG Music, Deutsche Grammophon, etc.) created a two-record album featuring recordings for the Music 101 class required of all City College
City College of New York
The City College of the City University of New York is a senior college of the City University of New York , in New York City. It is also the oldest of the City University's twenty-three institutions of higher learning...
students. He then sold over fifty-thousand albums.
External links
- Richard LaMotta's description of the founding of Chipwich Inc. (Chipwich official site)
- CoolBrands press release announcing sale of Chipwich to Dreyer's
- New York Law School profile
- http://www.time.com/time/magazine/article/0,9171,953149,00.html "War of the Chocolate Chips", TimeTime (magazine)Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...
, Sept. 28, 1981] - Obituary