Christopher Lovelock
Encyclopedia
Christopher Lovelock was born in the town of Saltash, Cornwall
in the United Kingdom
. He was best known as a pioneer in the field of Services Marketing
among other titles such as author, professor and consultant. Lovelock was also known for his excellent case studies
.
Christopher Lovelock attained a PhD from Stanford University
, publishing his thesis on the topic of “Marketing Public Transportation”. Lovelock had earlier graduated with an MBA from Harvard University
after arriving in the US in 1967. Lovelock had also obtained a Masters of Arts
in Economics and a Bachelors of Arts
in Communications from the University of Edinburgh
.
Lovelock embarked on his academic career serving, most significantly, on the faculty of the Harvard Business School
(USA) for 11 years in addition to other academic appointments at distinguished institutions to include University of California
Berkley (USA), Stanford University
(USA) and the MIT Sloan School of Management
(USA). Lovelock’s other visiting appointments include those at IMD
(Switzerland), INSEAD
(France) and University of Queensland
(Australia). In total, Lovelock had taught in over 30 countries in every continent except Antarctica.
Besides that of his teaching appointments, Christopher Lovelock was also an author or co-author of numerous books, articles and teaching cases. Lovelock’s last academic publication
, "Services Marketing: People, Technology, Strategy 6th edition," co-authored together with Jochen Wirtz, has been translated into xxx languages. Other books include "Product Plus", "Marketing Challenges" and "Public and Nonprofit Marketing" (the latter two co-authored with Charles Weinberg).
Lovelock’s 60 odd articles were also internationally acclaimed. His paper, “Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives” co-written with Evert Gummesson won the Best Services Article Award in the American Marketing Association
and was a finalist for the IBM award for the best article in the Journal of Service Research. For that and other recognitions, Christopher Lovelock was honoured with the prestigious American Marketing Association’s Award for Career Contributions in the Services Discipline.
The 100 or more teaching cases he wrote were also much heralded. Twice, he won top honours in the BusinessWeek
“European Case of The Year” awards. Famous series include Southwest Airlines
and FedEx
. The latter, written in the 1970s, gained FedEx the wide exposure of potential clients, indirectly contributing to FedEx’s success today. His teaching cases, revered for their acute insights into marketing challenges, retain their positions on bestsellers’ lists more than a quarter of a century after they were published, displaying a strong relevance even in today’s context.
Moving to Eastham, Cape Cod
, in 1990, Christopher Lovelock became actively involved with his adopted community. Lending his expertise in areas like education, health care
, environmental conservation
and regional transportation, he became an advocate for a variety of issues such as summer traffic to underground utility lines. Most of these can be traced back to pieces found in the Cape Cod Times for which he was an Op Ed
or his advisory position for various local organizations.
Saltash
Saltash is a town and civil parish in Cornwall, England, United Kingdom. It has a population of 14,964. It lies in the south east of Cornwall, facing Plymouth over the River Tamar. It was in the Caradon district until March 2009 and is known as "the gateway to Cornwall". Saltash means ash tree by...
in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. He was best known as a pioneer in the field of Services Marketing
Services marketing
Services marketing is a sub field of marketing, which can be split into the two main areas of goods marketing and services marketing...
among other titles such as author, professor and consultant. Lovelock was also known for his excellent case studies
Case study
A case study is an intensive analysis of an individual unit stressing developmental factors in relation to context. The case study is common in social sciences and life sciences. Case studies may be descriptive or explanatory. The latter type is used to explore causation in order to find...
.
Christopher Lovelock attained a PhD from Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
, publishing his thesis on the topic of “Marketing Public Transportation”. Lovelock had earlier graduated with an MBA from Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...
after arriving in the US in 1967. Lovelock had also obtained a Masters of Arts
Master's degree
A master's is an academic degree granted to individuals who have undergone study demonstrating a mastery or high-order overview of a specific field of study or area of professional practice...
in Economics and a Bachelors of Arts
Bachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...
in Communications from the University of Edinburgh
University of Edinburgh
The University of Edinburgh, founded in 1583, is a public research university located in Edinburgh, the capital of Scotland, and a UNESCO World Heritage Site. The university is deeply embedded in the fabric of the city, with many of the buildings in the historic Old Town belonging to the university...
.
Lovelock embarked on his academic career serving, most significantly, on the faculty of the Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
(USA) for 11 years in addition to other academic appointments at distinguished institutions to include University of California
University of California
The University of California is a public university system in the U.S. state of California. Under the California Master Plan for Higher Education, the University of California is a part of the state's three-tier public higher education system, which also includes the California State University...
Berkley (USA), Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
(USA) and the MIT Sloan School of Management
MIT Sloan School of Management
The MIT Sloan School of Management is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts....
(USA). Lovelock’s other visiting appointments include those at IMD
International Institute for Management Development
IMD - International Institute for Management Development is a non profit business school located in Lausanne, Switzerland.- History & Mission :...
(Switzerland), INSEAD
INSEAD
INSEAD is an international graduate business school and research institution. It has campuses in Europe , Asia , and the Middle East , as well as a research center in Israel...
(France) and University of Queensland
University of Queensland
The University of Queensland, also known as UQ, is a public university located in state of Queensland, Australia. Founded in 1909, it is the oldest and largest university in Queensland and the fifth oldest in the nation...
(Australia). In total, Lovelock had taught in over 30 countries in every continent except Antarctica.
Besides that of his teaching appointments, Christopher Lovelock was also an author or co-author of numerous books, articles and teaching cases. Lovelock’s last academic publication
Academic publishing
Academic publishing describes the subfield of publishing which distributes academic research and scholarship. Most academic work is published in journal article, book or thesis form. The part of academic written output that is not formally published but merely printed up or posted is often called...
, "Services Marketing: People, Technology, Strategy 6th edition," co-authored together with Jochen Wirtz, has been translated into xxx languages. Other books include "Product Plus", "Marketing Challenges" and "Public and Nonprofit Marketing" (the latter two co-authored with Charles Weinberg).
Lovelock’s 60 odd articles were also internationally acclaimed. His paper, “Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives” co-written with Evert Gummesson won the Best Services Article Award in the American Marketing Association
American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
and was a finalist for the IBM award for the best article in the Journal of Service Research. For that and other recognitions, Christopher Lovelock was honoured with the prestigious American Marketing Association’s Award for Career Contributions in the Services Discipline.
The 100 or more teaching cases he wrote were also much heralded. Twice, he won top honours in the BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
“European Case of The Year” awards. Famous series include Southwest Airlines
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried,...
and FedEx
FedEx
FedEx Corporation , originally known as FDX Corporation, is a logistics services company, based in the United States with headquarters in Memphis, Tennessee...
. The latter, written in the 1970s, gained FedEx the wide exposure of potential clients, indirectly contributing to FedEx’s success today. His teaching cases, revered for their acute insights into marketing challenges, retain their positions on bestsellers’ lists more than a quarter of a century after they were published, displaying a strong relevance even in today’s context.
Moving to Eastham, Cape Cod
Cape Cod
Cape Cod, often referred to locally as simply the Cape, is a cape in the easternmost portion of the state of Massachusetts, in the Northeastern United States...
, in 1990, Christopher Lovelock became actively involved with his adopted community. Lending his expertise in areas like education, health care
Health care
Health care is the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in humans. Health care is delivered by practitioners in medicine, chiropractic, dentistry, nursing, pharmacy, allied health, and other care providers...
, environmental conservation
Conservation movement
The conservation movement, also known as nature conservation, is a political, environmental and a social movement that seeks to protect natural resources including animal, fungus and plant species as well as their habitat for the future....
and regional transportation, he became an advocate for a variety of issues such as summer traffic to underground utility lines. Most of these can be traced back to pieces found in the Cape Cod Times for which he was an Op Ed
Editorial
An opinion piece is an article, published in a newspaper or magazine, that mainly reflects the author's opinion about the subject. Opinion pieces are featured in many periodicals.-Editorials:...
or his advisory position for various local organizations.
Awards
| Year | Award | Work | Notes |
|---|---|---|---|
| 1984 | Alpha Kappa Psi Alpha Kappa Psi ΑΚΨ is the oldest and largest professional business fraternity. The Alpha Kappa Psi Fraternity was founded on October 5, 1904 at New York University, and was incorporated on May 20, 1905... Award |
"Classifying Services to Gain Strategic Marketing Insights." | |
| 1993 | ECCH European Case of the Year Award | "Federal Express: Quality Improvement Program." | |
| 1995 | American Marketing Association Award | "Career Contributions to the Services Discipline." | |
| ECCH European Case of the Year Award | "Singapore Airlines: Using Technology for Service Excellence." | Shared with Sandra Vandermerwe | |
| 1997 | European Foundation for Management Development Award | "First Direct: Branchless Banking." | Shared with Jean-Claude Larréché |
| 2000 | Business Week / ECCH European Case of the Year Award | "First Direct: Branchless Banking." | Shared with Jean-Claude Larréché |