Cinnabon
Encyclopedia
Cinnabon is a chain of American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 baked goods stores and kiosks, normally found in high-traffic areas such as malls. The company's signature item is a grande cinnamon roll
Cinnamon roll
A cinnamon roll is a sweet pastry served commonly in Northern Europe and North America. It consists of a rolled sheet of yeast dough onto which a cinnamon and sugar mixture is sprinkled over a thin coat of butter...

. As of July 2009, over 750 Cinnabon bakeries are in operation in over 30 countries around the world. Its headquarters are located in Sandy Springs, Georgia
Sandy Springs, Georgia
Sandy Springs is a city in north Georgia, United States. It is a northern suburb of Atlanta. With a 2010 population of 93,853, Sandy Springs is the sixth-largest city in the state and the second-largest city in Metro Atlanta. Sandy Springs is located in north Fulton County, Georgia, just south of...

.

Cinnabon was first opened in the Seattle, Washington, suburb of Federal Way
Federal Way, Washington
Federal Way is a city in King County, Washington, United States. Federal Way is located between Seattle and Tacoma. Its western boundary is Puget Sound. It is bordered by Des Moines on the north, Kent, unincorporated King County, and Milton on the east and Tacoma and Fife on the south...

 on December 4, 1985, as a single bakery in the Sea Tac Mall. This bakery began by serving only its original Cinnabon Classic. Since this time, Cinnabon has evolved into a franchised company. The first franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

 opened in August 1986 in Philadelphia. The company is owned by Focus Brands
FOCUS Brands
Focus Brands is an affiliate of the Atlanta-based private equity firm, Roark Capital Group, that owns the Schlotzsky's, Carvel, Cinnabon, and Moe's Southwest Grill brands. It purchased Cinnabon from AFC Enterprises in 2004 and Schlotzsky's from Bobby Cox Companies in 2006...

, an affiliate of private equity firm Roark Capital Group
Roark Capital Group
Roark Capital Group is a private equity firm focused on leveraged buyout investments in middle-market companies primarily in consumer and business services companies. Roark has historically focused on the franchise, food and restaurant, specialty retail, environmental services, waste management,...

. In 1991, the first Cinnabon outside a mall was opened in Detroit's Wayne County Airport
Detroit Metropolitan Wayne County Airport
Detroit Metropolitan Wayne County Airport , usually called Detroit Metro Airport, Metro Airport locally, or simply DTW, is a major international airport covering in Romulus, Michigan, a suburb of Detroit. It is Michigan's busiest airport....

. Today, Cinnabon stores can be found in military bases, malls, airports, university campuses, rapid transit stations, casinos, and amusement parks.

Cinnabon touts its use of "Makara Cinnamon" from Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

. Pillsbury asserts that their Grands cinnamon rolls and Cinnamon Toaster Strudel
Toaster Strudel
Toaster Strudel Breakfast Pastries is a type of frozen pastry introduced in 1984 by Pillsbury. It was developed by a young business man named Mohsen Shahnazari, father of Roya and Beeta Shahnazari. He was convinced that filling a pastry with fruit, and topping it with warm icing would be...

 are made with Cinnabon's Makara cinnamon.

Cinnabon has many international franchise operations, and its largest branch outside the USA and Canada is located in Stars Centre in Cairo
Cairo
Cairo , is the capital of Egypt and the largest city in the Arab world and Africa, and the 16th largest metropolitan area in the world. Nicknamed "The City of a Thousand Minarets" for its preponderance of Islamic architecture, Cairo has long been a centre of the region's political and cultural life...

.

Company

Cinnabon was bought by AFC Enterprises, Inc.
AFC Enterprises
AFC Enterprises is the Sandy Springs, Georgia-headquartered company that owns Popeye's Chicken & Biscuits. AFC Enterprises is a publicly traded company....

, in 1998 for $65 million. In 2004, AFC Enterprises, Inc.
AFC Enterprises
AFC Enterprises is the Sandy Springs, Georgia-headquartered company that owns Popeye's Chicken & Biscuits. AFC Enterprises is a publicly traded company....

, sold Cinnabon for $30.3 million to FOCUS Brands, Inc.
FOCUS Brands
Focus Brands is an affiliate of the Atlanta-based private equity firm, Roark Capital Group, that owns the Schlotzsky's, Carvel, Cinnabon, and Moe's Southwest Grill brands. It purchased Cinnabon from AFC Enterprises in 2004 and Schlotzsky's from Bobby Cox Companies in 2006...

, which is owned by the Atlanta-based private equity firm
Private equity firm
A private equity firm is an investment manager that makes investments in the private equity of operating companies through a variety of loosely affiliated investment strategies including leveraged buyout, venture capital, and growth capital...

 Roark Capital Group
Roark Capital Group
Roark Capital Group is a private equity firm focused on leveraged buyout investments in middle-market companies primarily in consumer and business services companies. Roark has historically focused on the franchise, food and restaurant, specialty retail, environmental services, waste management,...

. The headquarters moved to Greater Atlanta in 1999.

Foods

  • Cinnabon Classic - the original Cinnabon cinnamon roll.
  • Minibon - a smaller version of the Cinnabon Classic (not available in all locations).
  • Minibites or Cinnabites - bite-sized versions of the Cinnabon Classic sold in four-packs.
  • Pecanbon Bites - bite-sized version of the Pecanbon roll used with smear instead of caramel. (Introduced 11/02/08)
  • Caramel Pecanbon - a classic cinnamon roll topped with caramel and pecans.
  • Chocobon - a classic cinnamon roll with chocolate sauce.
  • CinnabonStix - sticks of baked Danish pastry dough covered in cinnamon and sugar usually dipped in frosting.
  • Churro - a baked Churro with a cinnamon filling (makara cinnamon).
  • CinnaPretzel - a soft pretzel made with cinnamon roll dough with a cinnamon roll in the bottom portion of the pretzel (served in certain locations)
  • Cupcakes - In 2010, Cinnabon added cupcakes to the menu, which will soon be discontinued.

Beverages

  • MochaLatta Chill - a beverage consisting of a blend of chocolate and coffee over ice.
  • CarameLatta Chill - discontinued
  • Chillatta - a frozen beverage. Available in Chocolate Mocha, Tropical Blast, Strawberry, Strawberry Banana.
  • Lemonatta - a frozen beverage based on lemonade. Available in Lemon, Strawberry, and Raspberry.
  • Lemonade
  • Raspberry Lemonade

CinnaPacks

CinnaPacks are pre-packed boxes of cinnamon rolls available for customers to take home with them. Cinnapacks are cooled down, but have heating instructions on the back of the package. Microwaving is suggested as preferable to warming in an oven.

Cinnabons

Cinnabon's buns are actually rolls, or rolled up dough. They are prepared in one of three ways, depending on the store operator's preference: 1) Freezer-To-Oven, also known as FTO, where the rolls are pre-made in a factory and sent to the stores frozen; 2) Prepared Dough, where the dough is received frozen, then is thawed and made into rolls on location; and 3) from scratch, where stores still make the dough fresh in a mixer from flour
Flour
Flour is a powder which is made by grinding cereal grains, other seeds or roots . It is the main ingredient of bread, which is a staple food for many cultures, making the availability of adequate supplies of flour a major economic and political issue at various times throughout history...

, a proprietary base mix of dry ingredients, margarine
Margarine
Margarine , as a generic term, can indicate any of a wide range of butter substitutes, typically composed of vegetable oils. In many parts of the world, the market share of margarine and spreads has overtaken that of butter...

, yeast, etc. Customers can easily recognize the last two preparations, because the rolling process is in plain view if the rolls are made on-site.

Nutrition Facts

Cinnabon Classic

Amount Per Serving

Calories 880

Calories from Fat 320

Total Fat 36g

Total Carbohydrates 127g

Dietary Fiber 2g

Sugars 59g

CinnaStix

Cinnastix initially come as Danish pastry
Danish pastry
Danish pastry is a sweet pastry which has become a specialty of Denmark and neighbouring Scandinavian countries and is popular throughout the industrialized world, although the form it takes can differ significantly from country to country...

 sticks. A mixture of margarine and vanilla extract
Vanilla extract
Vanilla extract is a solution containing the flavor compound vanillin. Pure vanilla extract is made by macerating and percolating vanilla beans in a solution of ethyl alcohol and water. In the United States, in order for a vanilla extract to be called pure, the U.S...

is brushed on, then the sticks are dipped in a cinnamon and sugar mixture, twisted, and placed on a pan to bake.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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