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Clarion (car audio)
Encyclopedia
is a Japan
ese manufacturer of car audio
, automotive navigation system
s, AutoPC
s, visual equipment, bus equipment, and communication equipment.
Up until the end of 2005, products in Japan were marketed under the brand name AddZest, while outside of Japan the same product typically carried the Clarion name brand. This was changed in 2006, and the brand "Clarion" along with a redesigned logo are now used worldwide. It is known for its close relationship with Nissan, who uses Clarion products almost exclusively in its vehicles, and owned a 6.25% share in them until 2002.
Clarion has an OEM
relationship with many automotive companies, providing car headunits and components to them for their production vehicles. Clients include Suzuki
, Ford, Volkswagen
, Proton, Subaru
and Peugeot
.
A contest is held annually to select the Clarion Girl
, who is chosen to represent Clarion's car audio equipment in television
and print advertising campaign
s during the following year. The contest was started in 1975, and is now co-sponsored by Fuji TV
.
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese manufacturer of car audio
Car audio
Car audio/video , auto radio, mobile audio, 12-volt and other terms are used to describe the sound or video system fitted in an automobile. While 12-volt audio and video systems are also used, marketed, or manufactured for marine, aviation, and buses, this article focuses on cars as the most common...
, automotive navigation system
Automotive navigation system
An automotive navigation system is a satellite navigation system designed for use in automobiles. It typically uses a GPS navigation device to acquire position data to locate the user on a road in the unit's map database. Using the road database, the unit can give directions to other locations...
s, AutoPC
AutoPC
The AutoPC is a brand of carputer jointly developed by Clarion and Microsoft....
s, visual equipment, bus equipment, and communication equipment.
Up until the end of 2005, products in Japan were marketed under the brand name AddZest, while outside of Japan the same product typically carried the Clarion name brand. This was changed in 2006, and the brand "Clarion" along with a redesigned logo are now used worldwide. It is known for its close relationship with Nissan, who uses Clarion products almost exclusively in its vehicles, and owned a 6.25% share in them until 2002.
Clarion has an OEM
Original Equipment Manufacturer
An original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under that purchasing company's brand name. OEM refers to the company that originally manufactured the product. When referring to automotive parts, OEM designates a...
relationship with many automotive companies, providing car headunits and components to them for their production vehicles. Clients include Suzuki
Suzuki
is a Japanese multinational corporation headquartered in Hamamatsu, Japan that specializes in manufacturing compact automobiles and 4x4 vehicles, a full range of motorcycles, all-terrain vehicles , outboard marine engines, wheelchairs and a variety of other small internal combustion engines...
, Ford, Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
, Proton, Subaru
Subaru
; is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries .Subaru is internationally known for their use of the boxer engine layout popularized in cars by the Volkswagen Beetle and Porsche 911, in most of their vehicles above 1500 cc as well as...
and Peugeot
Peugeot
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion...
.
A contest is held annually to select the Clarion Girl
Clarion Girl
A Clarion Girl is a Japanese campaign girl chosen to represent the Clarion car audio products in television and print advertising campaigns. A new representative is chosen annually, and many careers have been launched or enhanced due to being selected during the annual contest. The Clarion Girl...
, who is chosen to represent Clarion's car audio equipment in television
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
and print advertising campaign
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
s during the following year. The contest was started in 1975, and is now co-sponsored by Fuji TV
Fuji Television
is a Japanese television station based in Daiba, Minato, Tokyo, Japan, also known as or CX, based on the station's callsign "JOCX-DTV". It is the flagship station of the Fuji News Network and the ....
.