A Clarion Girl is a Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese campaign girl

Sex in advertising

Sex in advertising or sex sells is the use of sexual or erotic imagery in advertising to draw interest to a particular product, for purpose of sale. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised...

 chosen to represent the Clarion

Clarion (car audio)

is a Japanese manufacturer of car audio, automotive navigation systems, AutoPCs, visual equipment, bus equipment, and communication equipment.Up until the end of 2005, products in Japan were marketed under the brand name AddZest, while outside of Japan the same product typically carried the Clarion...

 car audio products in television

Television advertisement

A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 and print advertising campaign

Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...

s. A new representative is chosen annually, and many careers have been launched or enhanced due to being selected during the annual contest. The Clarion Girl campaigns began in 1975 with the selection of Agnes Lum

Agnes Lum

Agnes Nalani Lum, born on May 21, 1956 to a Chinese father and a mother of Hawaiian ancestry, in Honolulu, Hawaii, is a gravure idol star, singer, actress, and bikini supermodel popular in Japan in the late 1970s and early 1980s...

 as the first Clarion Girl. Setsuko Karasuma

Setsuko Karasuma

is an actress and model born on 3 February 1955 in Ōtsu, Shiga Prefecture, Japan. She attended Chukyo University, but left before finishing. She is employed by the From First Production talent agency. Karasuma made her debut as a Clarion Girl in 1980, moving quickly into the gravure idol scene...

, Masumi Miyazaki

Masumi Miyazaki

is an actress and model born on 1968-01-26 in Nagoya, Aichi Prefecture, Japan. She graduated from the private Horikoshi High School, and made her film debut in the 1983 release Aiko 16-sai, and was selected as the 11th Clarion Girl in 1985. Miyazaki has appeared nude in multiple films, including and...

, and Renhō were chosen in following years. As of 2002, Clarion stopped selecting one per year, and began working jointly with Fuji TV

Fuji Television

is a Japanese television station based in Daiba, Minato, Tokyo, Japan, also known as or CX, based on the station's callsign "JOCX-DTV". It is the flagship station of the Fuji News Network and the ....

, expanding into internet advertising.

Clarion Girls through the years

1. Agnes Lum
   Agnes Lum
   Agnes Nalani Lum, born on May 21, 1956 to a Chinese father and a mother of Hawaiian ancestry, in Honolulu, Hawaii, is a gravure idol star, singer, actress, and bikini supermodel popular in Japan in the late 1970s and early 1980s...
   
    (1975)
2. Maile Dale (1976)
3. Sabine Kaneko (1977)
4. Mayumi Horikawa
   Mayumi Horikawa
   is a model and singer-songwriter born on 2 May 1958 in Okinawa Prefecture, Japan of a Filipino father and a Ryukyuan mother. Her younger sister is singer Reimy. Horikawa was selected as the fourth Clarion Girl in 1978, and made her debut as a singer that same year under producer Masataka Matsutōya....
   
    (1978)
5. Naomi Tanaka (1979)
6. Setsuko Karasuma
   Setsuko Karasuma
   is an actress and model born on 3 February 1955 in Ōtsu, Shiga Prefecture, Japan. She attended Chukyo University, but left before finishing. She is employed by the From First Production talent agency. Karasuma made her debut as a Clarion Girl in 1980, moving quickly into the gravure idol scene...
   
    (1980)
7. Yumi Hasegawa (1981)
8. Kaoru Ōtake (1982)
9. Emi Kagawa (1983)
10. Yuri Kurokawa (1984)
11. Masumi Miyazaki
    Masumi Miyazaki
    is an actress and model born on 1968-01-26 in Nagoya, Aichi Prefecture, Japan. She graduated from the private Horikoshi High School, and made her film debut in the 1983 release Aiko 16-sai, and was selected as the 11th Clarion Girl in 1985. Miyazaki has appeared nude in multiple films, including and...
    
     (1985)
12. Mika Shiokawa (1986)
13. Miki Kawashima (1987, real name Daria Kawashima)
14. Renhō (1988)
15. Megumi Yūki (1989)
16. Reiko Katō (1990)
17. Shōko Ueda (1991)
18. Shiho Shinjō (1992)
19. Noriko Tachikawa (1993)
20. Misa Takada (1994)
21. Chiaki Hara (1995)
22. Naoko Izumi (1996)
23. Rie Kasai (1997)
24. Sayo Aizawa
    Sayo Aizawa
    is a Japanese model and a TV personality.-Biography:She was born in Hiroshima, Japan and started her modeling career after her high school graduation. She is presently working exclusively for the fashion magazine Classy. She has also appeared in several dramas and TV commercials. She is fluent in 5...
    
     (1998)
25. Natsu Tōdō (1999)
26. Ai Hazuki (2000)
27. Eliana Silva (2001)
28. Airi Tōriyama (2003)
29. Aoi (2004)
30. Miku Sano (2005)
31. Uri Yun (2006)

Sources:

External links

Clarion Girl (official site)