Clunk Click Every Trip
Encyclopedia
"Clunk Click Every Trip" was the slogan
of a series of British
public information film
s sponsored by the Royal Society for the Prevention of Accidents
(RoSPA), commencing in January 1971 and starring Jimmy Savile
. The slogan was introduced during the previous campaign, fronted by Shaw Taylor
and featuring the slogan "Your Seatbelt Is Their Security". However, it was the onomatopoeia used by Taylor to describe the act of closing the door and fastening a seatbelt that proved the most memorable aspect of that campaign, and so it was upgraded to act as the slogan when the films moved into colour.
The advertisements highlighted the dangers of being thrown through the windscreen in a traffic collision and reminded drivers that the first thing they should do after closing the door ("Clunk") is fasten their seatbelt ("Click"). These advertisements helped lay the groundwork for compulsory seatbelt use in the front seat of a vehicle, which came into force on 31 January 1983, in the UK, although car manufacturers had been legally obliged to fit front seatbelts in vehicles since 1965.
The last Public Information Film
to use the slogan was Elephant
, produced in 1993.
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
of a series of British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
public information film
Public information film
Public Information Films are a series of government commissioned short films, shown during television advertising breaks in the UK. The US equivalent is the Public Service Announcement .-Subjects:...
s sponsored by the Royal Society for the Prevention of Accidents
Royal Society for the Prevention of Accidents
The Royal Society for the Prevention of Accidents is a British charity which aims to promote safety. It is particularly known for its vocal campaigns on issues of road safety, including Tufty the road crossing squirrel, the Cycling Proficiency Test and the Green Cross Code, as well as on issues of...
(RoSPA), commencing in January 1971 and starring Jimmy Savile
Jimmy Savile
Sir James Wilson Vincent Savile, OBE, KCSG was an English disc jockey, television presenter and media personality, best known for his BBC television show Jim'll Fix It, and for being the first and last presenter of the long-running BBC music chart show Top of the Pops...
. The slogan was introduced during the previous campaign, fronted by Shaw Taylor
Shaw Taylor
Shaw Taylor MBE is a British actor and television presenter.He served in the RAF and trained at RADA. He then acted on stage in the West End and on tour. He was an announcer for ATV when the normal announcer was not available...
and featuring the slogan "Your Seatbelt Is Their Security". However, it was the onomatopoeia used by Taylor to describe the act of closing the door and fastening a seatbelt that proved the most memorable aspect of that campaign, and so it was upgraded to act as the slogan when the films moved into colour.
The advertisements highlighted the dangers of being thrown through the windscreen in a traffic collision and reminded drivers that the first thing they should do after closing the door ("Clunk") is fasten their seatbelt ("Click"). These advertisements helped lay the groundwork for compulsory seatbelt use in the front seat of a vehicle, which came into force on 31 January 1983, in the UK, although car manufacturers had been legally obliged to fit front seatbelts in vehicles since 1965.
Films
Some of the films in the series included:- Maximillian, in which a young man who was paralysed in a car crash as a result of not wearing a seatbelt advises the audience to "Clunk Click Every Trip".
- Shopping, with Jimmy explaining that, contrary to popular belief, most road accidents occur on short trips and often on roads with which the driver is familiar, such as women going shopping for groceries or collecting children from schoolSchoolA school is an institution designed for the teaching of students under the direction of teachers. Most countries have systems of formal education, which is commonly compulsory. In these systems, students progress through a series of schools...
. - Accidents At Speed, showing what can happen to an unbelted person in the front of a car in a crash at 30mph or faster.
- Lucky Escape, where a young couple explain how seatbelt use saved their lives in an accident that completely crushed their car.
- Myrtle, showing a woman who was blinded in a car accident because she wasn't belted in.
- Loose Objects, in which Jimmy demonstrates, using an egg in two different boxes, how a seatbelt will protect you in the event of an accident.
The last Public Information Film
Public information film
Public Information Films are a series of government commissioned short films, shown during television advertising breaks in the UK. The US equivalent is the Public Service Announcement .-Subjects:...
to use the slogan was Elephant
Elephant (Public Information Film)
Elephant is the title of a British public information film about the importance of wearing a seatbelt in the rear of a car. It was first broadcast in 1993 and continued until 1998, when it was replaced by the Julie campaign....
, produced in 1993.