Elephant (Public Information Film)
Encyclopedia
Elephant is the title of a British
public information film
about the importance of wearing a seatbelt in the rear of a car
. It was first broadcast in 1993 and continued until 1998, when it was replaced by the Julie
campaign.
The film, shot entirely in black and white (save for a streak of red in the closing shot), shows four friends driving along an ordinary street. The driver and the passenger sitting behind him are not wearing their seatbelts. When the car crashes into another vehicle ahead, computer imagery shows the unrestrained back seat passenger morphing into an elephant
to demonstrate that in a collision at 30 miles per hour, a passenger not wearing a seatbelt can be thrown forward at the force of 3 and a half tons, equivalent to an elephant
charging directly at the person in front. The weight of the "elephant" forces the driver through the windscreen, and the front seat passenger gapes in horror as the camera closes in on the driver's body and the wreckage of the car.
This was the last public information film
about seatbelts to use the Clunk Click Every Trip
slogan, here abbreviated to an onomatopoeic "Clunk Click" appearing in time with the soundtrack.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
public information film
Public information film
Public Information Films are a series of government commissioned short films, shown during television advertising breaks in the UK. The US equivalent is the Public Service Announcement .-Subjects:...
about the importance of wearing a seatbelt in the rear of a car
Čar
Čar is a village in the municipality of Bujanovac, Serbia. According to the 2002 census, the town has a population of 296 people.-References:...
. It was first broadcast in 1993 and continued until 1998, when it was replaced by the Julie
Julie (Public Information Film)
Julie is the title of a British public information film about the importance of wearing a seatbelt in the rear of a car. It ran on national television from 1998 to 2003, and was so successful it was also shown in France, Germany and Australia as well as being remade by Royal Dutch Shell for...
campaign.
The film, shot entirely in black and white (save for a streak of red in the closing shot), shows four friends driving along an ordinary street. The driver and the passenger sitting behind him are not wearing their seatbelts. When the car crashes into another vehicle ahead, computer imagery shows the unrestrained back seat passenger morphing into an elephant
Elephant
Elephants are large land mammals in two extant genera of the family Elephantidae: Elephas and Loxodonta, with the third genus Mammuthus extinct...
to demonstrate that in a collision at 30 miles per hour, a passenger not wearing a seatbelt can be thrown forward at the force of 3 and a half tons, equivalent to an elephant
Elephant
Elephants are large land mammals in two extant genera of the family Elephantidae: Elephas and Loxodonta, with the third genus Mammuthus extinct...
charging directly at the person in front. The weight of the "elephant" forces the driver through the windscreen, and the front seat passenger gapes in horror as the camera closes in on the driver's body and the wreckage of the car.
This was the last public information film
Public information film
Public Information Films are a series of government commissioned short films, shown during television advertising breaks in the UK. The US equivalent is the Public Service Announcement .-Subjects:...
about seatbelts to use the Clunk Click Every Trip
Clunk Click Every Trip
"Clunk Click Every Trip" was the slogan of a series of British public information films sponsored by the Royal Society for the Prevention of Accidents , commencing in January 1971 and starring Jimmy Savile. The slogan was introduced during the previous campaign, fronted by Shaw Taylor and...
slogan, here abbreviated to an onomatopoeic "Clunk Click" appearing in time with the soundtrack.