Coke bottle styling
Encyclopedia
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
soft drink's contour bottle design. It is a style of automobile bodies with outward curving fenders with a narrow center. In contrast to "straight-edge" designs, automobiles such as the sixth generation AMC Ambassador
AMC Ambassador
- 1958 :American Motors planned to produce a stretched a wheelbase version of the Rambler platform for Nash dealers to be the new Nash Ambassador, and another for Hudson dealers...
featured "swoopy lines ... in the 'Coke bottle' mode."
Development
StudebakerStudebaker
Studebaker Corporation was a United States wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company, the company was originally a producer of wagons for farmers, miners, and the...
introduced the Raymond Loewy
Raymond Loewy
Raymond Loewy was an industrial designer, and the first to be featured on the cover of Time Magazine, on October 31, 1949. Born in France, he spent most of his professional career in the United States...
-designed Avanti
Studebaker Avanti
See also Avanti cars The Studebaker Avanti was a sports coupé built by the Studebaker Corporation at the direction of its president Sherwood Egbert between June 1962 and December 1963...
with pronounced Coke-bottle look in 1962. That began the trend of Coke-bottle influence on automotive design of the 1960s. Chevrolet first tried the coke bottle look on Bill Mitchell's 1963 Corvette Sting Ray as a styling theme since the area rule
Area rule
The Whitcomb area rule, also called the transonic area rule, is a design technique used to reduce an aircraft's drag at transonic and supersonic speeds, particularly between Mach 0.75 and 1.2....
does not apply at road speeds. By 1966, A-body sedans and the Chevelle got a mid-riff pinch. The 1968 Corvette looked even more like a bottle bulging at both ends and a narrow middle. Intermediates such as the Pontiac Tempest
Pontiac Tempest
The Pontiac Tempest was an entry-level compact produced by the Pontiac Motor Division of General Motors, introduced in September 1960 for the 1961 model year....
, Dodge Charger, and Ford Torino
Ford Torino
The Ford Torino is an intermediate automobile produced by the Ford Motor Company for the North American market between 1968 and 1976. The car was named after the city of Turin , which is considered the Detroit of Italy...
soon followed suit, as well as compacts such as the Ford Maverick and Plymouth Duster
Plymouth Duster
The first Plymouth Duster was a semi-fastback version of the Plymouth Valiant automobile, produced in the US from 1970 to 1976.The Duster name was later revived for optional trim packages on certain versions of the 1979-1980 Plymouth Volare, 1985-1987 Plymouth Turismo, and 1992-1994 Plymouth...
. Notable automobiles with this style include many muscle car
Muscle car
Muscle car is a term used to refer to a variety of high-performance automobiles. The Merriam-Webster dictionary defines muscle cars as "any of a group of American-made 2-door sports coupes with powerful engines designed for high-performance driving." Usually, a large V8 engine is fitted in a...
s such as the Pontiac GTO
Pontiac GTO
The Pontiac GTO is an automobile built by Pontiac Division of General Motors in the United States from 1964 to 1974, and by GM subsidiary Holden in Australia from 2004 to 2006. It is considered an innovative, and now classic muscle car of the 1960s and 1970s...
, Chevrolet Camaro
Chevrolet Camaro
The Chevrolet Camaro is an automobile manufactured by General Motors under the Chevrolet brand, classified as a pony car and some versions also as a muscle car. It went on sale on September 29, 1966, for the 1967 model year and was designed as a competing model to the Ford Mustang...
, and Dodge Charger
Dodge Charger (B-body)
The Dodge Charger was a mid-size automobile produced by Dodge. The 1966-1974 Chargers were based on the Chrysler B platform. The 1975-1978 Chargers were based on the Chrysler Cordoba.-Origin of the Charger:...
.
As tailfins were influenced by jet aircraft of the 1950s, stylists such as Ford stylist Bill Shenk who designed the 1970 Ford Torino
Ford Torino
The Ford Torino is an intermediate automobile produced by the Ford Motor Company for the North American market between 1968 and 1976. The car was named after the city of Turin , which is considered the Detroit of Italy...
were inspired by supersonic aircraft. Aircraft such as the F-102 were designed with narrow waists and bulging forward and rear fuselages to conform to the area rule
Area rule
The Whitcomb area rule, also called the transonic area rule, is a design technique used to reduce an aircraft's drag at transonic and supersonic speeds, particularly between Mach 0.75 and 1.2....
to achieve supersonic speeds.
Japanese, European and Australian sedans also adopted this style during the 1970s. The smallest car with this style is usually considered to be the 1967 Suzuki Fronte 360, which was less than 3 metres (10 ft) long.
Not all cars displayed the full "plan-view" Coke bottle styling, with the waist narrowing. Some of them, like the British Ford Cortina Mark III achieved a similar "muscular" look in profile (i.e. side view) with the front wing curving up over the front wheel area and a much more pronounced curve over the rear wheel arch. The 1969-70 Mustang is another example of this rear wheel arch kick-up.
By the late 1970s and early 1980s, cars like the Ford Fairmont
Ford Fairmont
The Ford Fairmont is a compact car produced by Ford Motor Company for the North American market. Introduced for the 1978 model year, the Fairmont was produced in several bodystyles until it was replaced by the Ford Tempo for the 1984 model year...
and Chrysler K-cars moved towards straight lines. The Audi 5000 and Ford Taurus
Ford Taurus
The Ford Taurus is an automobile manufactured by the Ford Motor Company in the United States. Originally introduced in the 1986 model year, it has remained in near-continuous production for more than two decades, making it the fourth oldest nameplate that is currently sold in the North American...
led towards functional aerodynamic styling. The revived Dodge Charger
Dodge Charger (LX)
The Dodge Charger LX is a rear-wheel drive four-door automobile introduced in February 2005. Built by Chrysler for its North American Dodge brand, the car was created to continue the Dodge Charger line, and replaced the Dodge Intrepid as Dodge's full-size sedan...
and similar Dodge Avenger
Dodge Avenger
The Dodge Avenger is a front-wheel drive, mid-size sedan, built by the Chrysler Corporation for the Dodge marque. In its initial debut, the Avenger was produced from 1995 to 2000 as a 2-door coupe...
does not have a complete Coke bottle body, but they have a rear fender line evocative of the 2nd generation Dodge Charger
Dodge Charger (B-body)
The Dodge Charger was a mid-size automobile produced by Dodge. The 1966-1974 Chargers were based on the Chrysler B platform. The 1975-1978 Chargers were based on the Chrysler Cordoba.-Origin of the Charger:...
.
Modern muscle car
Muscle car
Muscle car is a term used to refer to a variety of high-performance automobiles. The Merriam-Webster dictionary defines muscle cars as "any of a group of American-made 2-door sports coupes with powerful engines designed for high-performance driving." Usually, a large V8 engine is fitted in a...
s like the Fifth-generation Chevrolet Camaro
Fifth-generation Chevrolet Camaro
The fifth-generation Chevrolet Camaro is a pony car produced by General Motors and marketed under the Chevrolet brand. It is the fifth distinct generation of the Camaro to be produced since its original introduction in 1967...
and Dodge Challenger
Dodge Challenger
The Dodge Challenger is the name of three different generations of automobiles marketed by the Dodge division of Chrysler.The first generation Dodge Challenger was a pony car built from 1970 to 1974, using the Chrysler E platform and sharing major components with the Plymouth Barracuda. The second...
also have coke-bottle styling.
Partial list of cars with Coke bottle styling
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- AMC JavelinAMC JavelinThe Javelin was a production version of one of the AMC AMX prototypes shown during the 1966 AMX project nationwide tour. Intended to rival other pony cars such as the Ford Mustang and Chevrolet Camaro. American Motor's Javelin debuted on 22 August 1967, for the 1968 model year...
- AMC RebelAMC RebelThe AMC Rebel is a mid-size car produced by American Motors Corporation from 1967 to 1970. It replaced the Rambler Classic. The Rebel was replaced by the similar AMC Matador for the 1971 model year...
- Chevrolet CorvairChevrolet Corvair-First generation :The 1960 Corvair 500 and 700 series four-door sedans were conceived as economy cars offering few amenities in order to keep the price competitive, with the 500 selling for under $2,000...
- Dodge Charger (B-body)Dodge Charger (B-body)The Dodge Charger was a mid-size automobile produced by Dodge. The 1966-1974 Chargers were based on the Chrysler B platform. The 1975-1978 Chargers were based on the Chrysler Cordoba.-Origin of the Charger:...
- Ford Cortina Mark III
- Ford Mustang 1969-70
- Ford TorinoFord TorinoThe Ford Torino is an intermediate automobile produced by the Ford Motor Company for the North American market between 1968 and 1976. The car was named after the city of Turin , which is considered the Detroit of Italy...
- Ford Maverick
- Plymouth DusterPlymouth DusterThe first Plymouth Duster was a semi-fastback version of the Plymouth Valiant automobile, produced in the US from 1970 to 1976.The Duster name was later revived for optional trim packages on certain versions of the 1979-1980 Plymouth Volare, 1985-1987 Plymouth Turismo, and 1992-1994 Plymouth...
- Opel Commodore AOpel CommodoreThe Opel Commodore is an executive car produced by Opel. It is the six-cylinder variant of the Rekord with styling differences. The Commodore nameplate was used by Opel from 1967 to 1982. However, its lineage continues with the Australian Holden Commodore...
- Opel RekordOpel RekordThe Opel Rekord was a large family car/executive car which was built in several generations by the German car manufacturer Opel.-Naming:The Rekord name evolved into the main name of the model; at first the name was used in close relationship with the Opel Olympia name, which pre-dated the Rekord...
C - Pontiac FirebirdPontiac FirebirdThe Pontiac Firebird was built by the Pontiac division of General Motors between 1967 and 2002. The Firebird was introduced the same year as the automaker's platform-sharing model, the Chevrolet Camaro...
- Pontiac GTOPontiac GTOThe Pontiac GTO is an automobile built by Pontiac Division of General Motors in the United States from 1964 to 1974, and by GM subsidiary Holden in Australia from 2004 to 2006. It is considered an innovative, and now classic muscle car of the 1960s and 1970s...
- Studebaker AvantiStudebaker AvantiSee also Avanti cars The Studebaker Avanti was a sports coupé built by the Studebaker Corporation at the direction of its president Sherwood Egbert between June 1962 and December 1963...
- Suzuki Fronte 360 LC10
- Vauxhall Cresta PC
- Vauxhall VictorVauxhall VictorThe original Victor, launched on 28 February 1957, was dubbed the F series and saw a production run totalling over 390,000 units. The car was of unitary construction and featured a large glass area with heavily curved windscreen and rear window. Following then current American styling trends, the...
FD - Vauxhall VivaVauxhall VivaThe Viva was a small family car produced by Vauxhall Motors in a succession of three versions between 1963 and 1979. These were known as the HA, the HB and the HC series....
HB - GAZ-3111