Color Press Group
Encyclopedia
Color Press Group is a Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

n media company.

Based in Novi Sad and registered as a limited liability company
Limited liability company
A limited liability company is a flexible form of enterprise that blends elements of partnership and corporate structures. It is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions...

 (aka, LLC
Limited liability company
A limited liability company is a flexible form of enterprise that blends elements of partnership and corporate structures. It is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions...

), CPG publishes periodical print media (lifestyle magazines, weekly tabloids, glossy publications, etc.).

With assets in Serbia, Slovenia, Croatia, Bosnia-Herzegovina, Montenegro, and Macedonia, as well as over 2 million copies of its various publications sold each month and an annual revenue stream of over 20 million, it is among the biggest media companies in South-Eastern Europe.

CPG currently publishes 84 periodicals, including its centerpiece publications - weekly tabloid Svet
Svet
*Svet, a space greenhouse on the Kristall module of the space station Mir.*Svet kompjutera, is a computer magazine published in Serbia starting October 1984....

 and monthly health/lifestyle magazine Lepota i zdravlje. The company is owned by Velibor Đurović (50%) and Robert Čoban
Robert Čoban
Robert Čoban is the co-owner and president of the Serbian media company Color Press Group.-Education:...

 (50%).

History

The company's roots are found back in April 1992 when Robert Čoban
Robert Čoban
Robert Čoban is the co-owner and president of the Serbian media company Color Press Group.-Education:...

 and Velibor Đurović, two friends from the University of Novi Sad
University of Novi Sad
The University of Novi Sad is a university located in Novi Sad, the capital of Serbian province of Vojvodina and the second largest city in Serbia....

 started publishing a biweekly student paper called Index.

After many initial hardships of political and financial nature, the paper grew into a biweekly current-events/political magazine called Svet that eventually became a tabloid in 1996. Simultaneously, a company called Svet Press owned by Coban and Djurovic was created to oversee the magazine. Changing the format paid immediate dividends as readership grew quickly.

Little by little, the company started adding other publications (light reading periodicals) such as Zona, Moja tajna, Moja romansa, and Teen Story. By the early part of 1999 they continued expanding with crossword puzzle-based Skandi svet and Sfinga as well as with cooking-based Tajne kuhinje, and Slatke tajne (both not currently active).

In August 1999, Svet Press expanded outside of Serbia for the first time with a daughter company called Svet Print set-up in Banja Luka
Banja Luka
-History:The name "Banja Luka" was first mentioned in a document dated February 6, 1494, but Banja Luka's history dates back to ancient times. There is a substantial evidence of the Roman presence in the region during the first few centuries A.D., including an old fort "Kastel" in the centre of...

, Republika Srpska
Republika Srpska
Republika Srpska is one of two main political entities of Bosnia and Herzegovina, the other being the Federation of Bosnia and Herzegovina...

 in Bosnia and Herzegovina
Bosnia and Herzegovina
Bosnia and Herzegovina , sometimes called Bosnia-Herzegovina or simply Bosnia, is a country in Southern Europe, on the Balkan Peninsula. Bordered by Croatia to the north, west and south, Serbia to the east, and Montenegro to the southeast, Bosnia and Herzegovina is almost landlocked, except for the...

. By the end of the year another similar company called Monte Press was setup in Podgorica
Podgorica
Podgorica , is the capital and largest city of Montenegro.Podgorica's favourable position at the confluence of the Ribnica and Morača rivers and the meeting point of the fertile Zeta Plain and Bjelopavlići Valley has encouraged settlement...

, Montenegro
Montenegro
Montenegro Montenegrin: Crna Gora Црна Гора , meaning "Black Mountain") is a country located in Southeastern Europe. It has a coast on the Adriatic Sea to the south-west and is bordered by Croatia to the west, Bosnia and Herzegovina to the northwest, Serbia to the northeast and Albania to the...

. The same year saw Svet Press make its first foreign licensing deal - getting the rights to publish a Serbian edition of British children's magazine Junior - something that would become the company's business strategy over the coming years.

1994 – 1995

Svet (The World) became biweekly newspaper and was focused mainly on politics, war in the region (Bosnia and Croatia) and crime growth in Serbia. The circulation ranged from 3,000 to 10,000 copies and the magazine was still printed by printing house Forum in Novi Sad.

1996 – 1999

By being transferred to the printing house Borba in Belgrade, the magazine changed its format to tabloid (previosly it was in berliner format) and there was a gradual shift in concept as well, since it became a magazine focused on entertainment, celebrity lifestyles, publishing also some of the first paparazzo photographs in the history of Serbian publishing. In the following years, as a part of the publishing house Svet Press (The World Press), the following editions have been started: Zona (The Zone), Moja tajna (My Secret), Moja romansa (My Romance), Moje srce, (My Heart) and also Teen Story, the first magazine which was printed abroad (Revai Nyomda, Budapest) on glossy paper.
In December 1996, in cooperation with the Open Society Fund, a special edition of Svet was published, dedicated to the crime growth in Serbia and the police torture over citizens in Serbia.

At the beginning of NATO bombing, the magazines were not issued only for a few days, and in April 1999 the complete production was continued, however with a reduced number of pages and material adapted to the new circumstances. The first two enigmatic magazines were started at the time – Skandi svet and Sfinga (The Sphynx). In the months following NATO bombing, culinary magazines Tajne kuhinje (Kitchen Secrets) and Slatke tajne (Sweet Secrets) were also started. However, unlike the rest of the magazines listed so far, they are no longer being published.
In August 1999, Svet Press (The World Press) established the first daughter company in the region called Svet print (The World Print) in Banjaluka. Four months later, another company was established in Podgorica (Monte Color). In 1999, at Frankfurt book fair, Svet Press (The World Press) concluded its first licence contract and started the publishing of the British children's magazine Junior, which is still being published today.

2000 – 2001

At the beginning of the new millenium, Svet press (The World Press) starts several of its own brands such as monthly magazine Lepota i zdravlje (Health and Beauty) (monthly women's glossy magazine with the highest circulation in Serbia up to today), Moja beba (My Baby) and the great variety of enigmatic magazines and love stories. A company in Sarajevo was also established. Its basic publication, Svet (The World) magazine, still a biweekly newspaper, increased the number of colour pages and introduced glossy covers which resulted in the incredible rise in circulation – a New Year's edition from December 2001 was published in 250,000 copies. By the end of the year, European issue of Svet (The World) magazine was started and the company Svet Verlag with headquarters in Hamburg was established as well.
2002 – 2003

In the summer of 2002, negotiations with the German company Heinrich Bauer Verlag from Hamburg were started, which at the end of the year resulted in the publishing of Bravo, teenage biweekly magazine with the highest circulation in Europe. At the same time, at the party celebrating ten years of our company held in Hyatt hotel in Belgrade, we introduced magazines Joy and Lea. Joy, the first women's monthly licenced magazine in Serbia which was started in cooperation with Swiss company Marquard Media AG, still has the highest circulation in this sector. Biweekly magazine Lea is not being published anymore.
During 2003, the first licence male magazine in Serbia, CKM, was started, also in cooperation with Marquard Media AG as well as Bravo Girl, a monthly magazine for teenage girls. The publication of popular comic book Alan Ford was also renewed by our company, by obtaining a licence from Italian company Max Bunker. Companies in Macedonia and Croatia were also established. A small printing house was founded, which published only crossword puzzles and love stories at the beginning. Today, printing house Color Print, as a part of Color Press Group, publishes over 2,000,000 magazine copies from our portfolio.

2004 – 2006

Company had a dynamic development, starting several dozens of new domestic and licenced editions in Serbia and in the region: TV Novele (TV Novellas), Bravo ScreenFun, FHM, Auto Start, Brava Casa, Lekovito Bilje (Medicinal plants), Astro, Mobi and a large number of children's, enigmatic and love magazines. In association with Video Top company from Maribor, Color Press Group established JV companies in Slovenia and Croatia, which jointly publish Bravo, Brava Casa, FHM, Lepota i Zdravlje (L&Z), as well as other numerous love story and children's publications.

2007 – 2008

In January 2007, a party celebrating 15 years of the company (dated from the first issue of „Index“) and the 500th issue of „Svet“ magazine was held at „MB Brewery“ for 1,200 employees and guests. It was also the occasion for filming a five-minute promo-clip about company history, and a special edition of „Svet“ magazine was also published celebrating the jubilee.

On July 19, 2007, a launch party at Beli dvor (Serbian royal residence) celebrated the first issue of „Hello!“ magazine, the most famous and the oldest celebrity magazine (Spanish Hola! was founded in 1944). A variety of magazines were first issued in 2007 as well: a specialized magazine „Moja kosa“ (the license of „My hair“), a monthly magazine with high circulation „Top zdravlje“, magazines „Kuhinjica“ and „Dobra hrana“ (in cooperation with a production company „Skorpion“), Bauer's biweekly female magazine „Tina“, the publication of Burda, „Moje dete“ and specialized bimonthly magazine „Beauty Expert“.

A company „Color Universal“ was registered in Belgrade, and it includes magazines „Svet“, „Hello!“ and „L'Officiel“.

In June 2008, „Hello!“ magazine which used to be a biweekly magazine started to be issued weekly, and CPG received a prestigious „June Award“ from the Regional Chamber of Commerce in Novi Sad.

CPG had a record circulation (2,930,574 citizens in Serbia) (SMMRI). In the region, after the issues of „Lepota i zdravlje“ for the market of Bosnia and Herzegovina and Slovenia had been released, the Macedonian (May) and Croatian (July) issue were also published. In July, the circulation of „Lepota i zdravlje“ in Bosnia reached more than 31,000 copies, which is an absolute record in this country as well.

The project „Lepota i zdravlje“ will go international this year at the fair of magazine licenses in Moscow (organized by FIPP). Namely, for the first time CPG will offer one of its licenses at the international market.

Today, „Color Press Group“ publishes 84 magazines in Serbia and the countries in the region with total monthly circulation of over 2,000,000 copies and annual income of 20 million euros.

Out of 12 magazines with the highest circulation in Serbia in 2007, CPG published six magazines (SMMRI). In 2007, CPG published a weekly magazine with the highest circulation in Serbia (Svet), biweekly (Bravo) and a monthly magazine (Top zdravlje) (ABC Srbija).

CPG includes „daughter companies“ from Bosnia and Herzegovina, Montenegro, Slovenia, Croatia, Macedonia as well as correspondence offices in Frankfurt, Wien, Basel, Paris and many other European cities. CPG has over 350 permanent employees and approximately 150 part-time associates.

In September 2008, company headquarters in Novi Sad were relocated to a new commercial building (owned by CPG) in Temerinska street, for the first time in 16 years.

This year, in December, a party celebrating the 600th issue of Svet magazine and the launch of www.svet.rs regional portal which became the most popular showbiz portal in the region within a couple of months, took place in Rich club in Belgrade.

2009 - 2010

In the first quarter of 2009, when the economic crisis had already swept through all the sections of society, and affected the media industry as well, CPG is the only publisher among the great publishers in Serbia that recorded the rise in advertising income amounting to 33%.

Recession, however, forced us to close down several magazines, such as “Moje dete” (My Child), “Pony”, “Lepe princeze” (Pretty Princesses) and “Junior”, and to make FHM and Bravo Girl threemonthy magazines.

In the first half of this year, we launched the sixth regional issue of our most successful magazine brand, “Ljepota i zdravlje” (Beauty and Health), a Montenegrin issue, and female lifestyle portal www.lepotaizdravlje.rs.

The end of 2010 was marked by the take-over of Italian fashion magazine "Grazia" in Croatia as per license of publishing house "Mondadori". Internet portal www.beautyforum.rs was also launched and this year, apart from the Serbian edition, a Croatian edition of The Economist yearbook "The World in 2011" was published including the licensed quarterly magazine "Perfect Wedding" ("Savršeno venčanje").

2011.

In the first months of 2011, we launched the Bosnian, Croatian and Macedonian edition of magazine "Send the recipe" ("Pošalji recept"). In Serbia, new interactive magazines "Mother's School" ("Mamina škola") and "My Story" ("Moja priča") were also published.

Publications

  • Svet
    Svet
    *Svet, a space greenhouse on the Kristall module of the space station Mir.*Svet kompjutera, is a computer magazine published in Serbia starting October 1984....

     (since 1992, weekly)
  • Magična zona (since 1997, monthly)
  • Moja beba (since October 2000, monthly)
  • Lepota i zdravlje (since 2001, monthly)
  • Bravo
    Bravo (magazine)
    Bravo is the largest teen magazine within the German-language sphere. The first issue was published in 1956, subtitled as "the magazine for film and television" . Marilyn Monroe's portrait graced the first published issue, the never-published dummy issue cover displayed Elvis Presley.-History:The...

     (foreign licensed Serbian edition of the German teen magazine, since 2002, bi-weekly)
  • Alan Ford (Italian comic strip, since 2003, monthly)
  • CKM (foreign licensed Serbian edition of the Polish men's magazine, since 2003, monthly)
  • Joy
    Joy
    Joy may refer to:* Happiness, an emotion* Joy , people with the given name or surname Joy-Music:Bands & performers* Joy * Joy Albums* Joy ; also the title track from that album...

    '' (foreign licensed Serbian edition, since April 2003, monthly)
  • Bravo Girl (foreign licensed Serbian edition, since 2003, quarterly)
  • Mobitech (since 2004, monthly)
  • Bravo ScreenFun (foreign licensed Serbian edition, since April 2005)
  • TV Novele (since 2005, monthly)
  • Bravacasa (foreign licensed Serbian edition of the Italian interior design magazine, since 2006, monthly)
  • Astro (since 2006, monthly)
  • Lekovito bilje (since 2006, monthly)
  • Hello!
    Hello!
    Hello is a weekly magazine specializing in celebrity news and human-interest stories, published in the United Kingdom since 1988. Hello is sister magazine to ¡Hola!, the Spanish weekly magazine launched in Spain in 1944...

     (foreign licensed Serbian edition of the Spanish celebrity gossip magazine ¡Hola!, since 2007, initially bi-weekly, from June 2008 weekly)
  • Top zdravlje (since 2007, monthly)
  • Moja kosa (foreign licensed Serbian edition of British mag YourHair, since 2007, monthly)
  • Dobra hrana (since 2007, monthly)
  • L'Officiel
    L'Officiel
    L'Officiel is a French fashion magazine. It has been published in Paris since 1921 and targets upper-income, educated women aged 25 to 49. As of 2006, it had a circulation of 101,719. A men's edition of L'Officiel and eleven foreign editions are also published...

     (foreign licensed Serbian edition of the French fashion magazine, since 2008, bi-monthly)
  • Scandal! (tabloid active since May 2004, Color Press Group took it over in March 2009, weekly)
  • Bravo Sport (foreign licensed Serbian edition, since 2009, monthly)
  • Pošalji recept (since 2007, monthly)
  • Intelligent Life
    Intelligent Life (magazine)
    Intelligent Life is a quarterly cultural magazine from the publishers of The Economist. It was launched in September 2007 as a quarterly publication, having previously been a summer annual, and describes its coverage as "the arts, style, food, wine, cars, travel and anything else under the sun, as...

     (foreign licensed Serbian edition, since 2010)
  • Shopping (foreign licensed Serbian edition, since 2010)

Former publications

  • FHM
    FHM
    FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...

     (foreign licensed Serbian edition of the British magazine, started 2007 as a monthly, then changed to quarterly in 2009 before being discontinued in October 2009)
  • Beauty Expert (bi-monthly foreign licensed Serbian edition, started 2008, discontinued 2009)
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